WASHINGTON, May 18, 2021 /PRNewswire/ -- Today, Consumers'
Research launched the Consumers First Initiative, a major "name and
shame" campaign against corporations that try to distract attention
from their corporate failures by playing woke politics.
Consumers' Research's initial launch includes an ad
buy of well over seven figures with hard-hitting ads critical
of American Airlines, Coca-Cola, and Nike for putting woke
politics over consumer interests. The ads, which will air
nationally on cable and digital markets as well as local
markets where the companies are headquartered, are
part of the first phase of an ongoing campaign exposing
companies that have increasingly put politics ahead of their
customers.
"America Airlines shrunk legroom for passengers and laid
off thousands of employees during the COVID pandemic
while receiving billions in taxpayer bailouts. Coca-Cola and Nike
have both been exploiting foreign, potentially forced, labor in
China while American workers
suffer. It is time these corporate giants were called to task,"
said Will Hild, Executive Director
of Consumers' Research.
The ads specifically call out the leadership at America
Airlines, Coca-Cola, and Nike, highlighting areas where these
companies have been criticized, and pointing out that working to
solve these company problems would be a better use of their time as
far as customers are concerned.
"We are giving consumers a voice. These companies should be
putting their energy and focus on serving their customers, not woke
politicians," said Hild.
You can view the ads here:
The Worst (American
Airlines)
Busted (Coca-Cola)
Cover (Nike)
About Consumers' Research:
Founded in 1929, Consumers' Research is an independent
educational 501(c)(3) nonprofit organization. Its near century old
mission is to increase the knowledge and understanding of issues,
policies, products, and services of concern to consumers and to
promote the freedom to act on that knowledge and understanding.
Consumers Research frequently comments on the effects that laws,
regulations, and government programs have on consumers. For more
information
visit: http://consumersresearch.org.
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SOURCE Consumers' Research