NEW ORLEANS, May 5, 2021 /PRNewswire/ -- Painting with a
Twist, America's original and largest paint-and-sip franchise
brand, and Color Me Mine, the industry leader in paint-your-own
pottery, will debut the ultimate arts & crafts-as-entertainment
location later this summer in Texas, marking one of the first collaborations
between the two brands since Painting with a Twist acquired Color
Me Mine in November and formed parent company Twist Brands. The new
business is currently under construction at 1713 Preston Road in
Plano, TX.
The new dual-concept features the individual businesses
operating under one roof. Two studios branded individually will be
separated by a large glass viewing window where guests can catch a
glimpse of the fun happening at the business next door, seamlessly
marketing the other brand as a sister company and often working
together for events that benefit each studio.
Husband-and-wife team Kerri and Jason
Winter are currently operating a Painting with a Twist
franchise in Plano and will
transition to the new 4,000 square foot dual-brand location. The
studio will serve as a forerunner for operating the complementary
businesses under one roof with plans to add as many as 20
dual-branded locations of Painting with a Twist & Color Me Mine
studios across the country over the next two years.
"We are excited about all of the opportunities locally for
franchisees to operate both Painting with a Twist and Color Me Mine
in one location. Both of these brands are true leaders in their
category when it comes to experiential retail and by combining
forces, we anticipate greater brand exposure and more profitable
business opportunities for our franchise owners," said Joe Lewis, CEO of Twist Brands.
A frequent guest at both brands prior to ownership, Kerri Winter says the synergy between the two is
what drew her to opening this debut studio. "These businesses offer
our guests an escape from the real world for a few hours and we're
excited to bring new options for arts & crafts-as-entertainment
to the area," she said. "After working as an ICU pediatric nurse,
my favorite part about owning our current studio is providing a
carefree escape with friends and family, which makes our business
expansion even more special for us to reach the Plano community on a different level."
Painting with a Twist is emerging stronger as a brand as the
recent challenges incurred during the COVID-19 crisis has
accelerated innovation on a number of fronts. Founded by
entrepreneurs Cathy Deano and
Renee Maloney in the aftermath of
Hurricane Katrina, the innovators of the emerging category are
continuing to evolve in this new crisis. The brand this year
introduced Twist at Home as a new product line, offering at-home
paint kits to guests with video instructions included. Painting
with a Twist was also able to quickly pivot to offering virtual
experiences which has attracted a number of team building
opportunities as businesses search for ways to keep their teams
connected as remote working becomes more prevalent and
long-lasting.
Similarly, Color Me Mine has navigated the last year with strong
systems and resilient franchisees. The brand has already started to
see major gains as the country emerges to gather and create
memories with their friends and family.
Twist Brands was formed in November
2020 when Painting with a Twist acquired Color Me Mine and
Chesapeake Ceramics, a leading global ceramics supplier. The move
is meant to cement Twist Brands as the dominant leader in the
growing Arts & Crafts as entertainment vertical within the
franchise industry and ensure a stable supply chain for the studios
operating within those brands.
About Painting with a Twist®
Painting with a Twist, based in the New Orleans, Louisiana metropolitan area is
the original and leading paint and sip franchise with
250 studios open or in development in 35 states.
Nationally, guests have painted more than 10 million paintings at
studios throughout the country since Painting with a Twist started
franchising in 2009. The brand was founded by entrepreneurs
Cathy Deano and Renee Maloney, two friends with a knack for
organizing communities and a passion for giving back. The company
maintains a strong focus on giving back to the local community, and
was recently recognized by the International Franchise
Association's Franchise Education & Research Foundation's
Franchising Gives Back Awards. To date, Painting with a Twist has
donated more than $5 million through
its charity arm, Painting with a Purpose. As the fastest-growing
franchise in the category, Painting with a Twist has been ranked
the No. 1 Paint and Sip franchise as part of Entrepreneur
magazine's annual Franchise 500 edition for the past seven years.
For more information about Painting with a Twist, visit
https://www.paintingwithatwist.com.
About Color Me Mine
Color Me Mine is the originator in contemporary paint-your-own
ceramics and the only international chain in the industry with more
than 130 locations worldwide. The popular Color Me Mine "The
Art Of Having Fun" concept offers a place where customers enter a
relaxing environment, choose from over 400 ceramic pieces, and
enjoy an hour or two of family bonding, making memories and
great entertainment while custom painting their selections. Ceramic
pieces are then left to be glazed, fired, and picked up later. For
more information, visit www.colormemine.com.
Media Contact: Sara Faiwell,
Fishman Public Relations, (847) 945-1300 or
sfaiwell@fishmanpr.com
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SOURCE Twist Brands