- Both Reno5 Pro 5G and Reno5 5G are the official designated
smartphones of 2021 edition of the MEA tournament for their
exceptionally immersive and fluid gaming experience
- OPPO's superior gaming features are targeted at the online
gaming population in the UAE that is one of the fastest growing in
the world
DUBAI, United Arab Emirates,
March 22, 2021 /PRNewswire/ -- Global
technology brand, OPPO today announced that its Reno5 Pro 5G and
Reno5 5G smartphones have been selected as the designated
smartphones for PUBG MOBILE Esports in the Middle East and Africa region (MEA)2021.
Now available for pre-order in the UAE, the latest variants of
OPPO's Reno5 series were selected for their extraordinary gaming
hardware and software that deliver an exceptionally immersive and
fluid gaming experience.
According to global market research firm - YouGov, the
Middle East is home to the fastest
growing online gaming population in the world with a growth rate of
25 percent (Source: YouGov MENA). The region's gaming community is
also the most engaged, and displays a passion and energy for
adventure – attributes shared by OPPO Reno series' target audience
of young creators.
As the official smartphone partner of PUBG MOBILE
Esports in the Middle East
and Africa region in 2021, OPPO
will play an active part in the company's esports championships
that will run throughout the year. OPPO has a strong history of
supporting sports activities that is in line with PUBG MOBILE's
plan to develop regional talents by building a well-defined
structure for esports, forging a clear path from grassroots to
amateur to pro-league levels. Based on an in-depth understanding of
the market, OPPO has innovated the Reno5 series' latest smartphones
that are tailored for a superior gaming experience with features
such as Gaming Shortcut Mode, Gamer
Mode, Bullet Screen Messages and Adjustable Gaming Touch
that create an environment for users to be totally immersed in
entertainment.
Ethan Xue, President of OPPO
Middle East and Africa said,
"OPPO's strategy is focused on engaging with our users' passions in
the UAE. In line with the huge popularity of mobile gaming in the
region, we invested in bringing the ideal gaming platform to our
customers through our latest Reno5 series of smartphones. Selecting
the new Reno5 Series as the official smartphone partner for PUBG
MOBILE Esports in the Middle East
and Africa region, is a testament to the extraordinary and
immersive gaming experience offered by our Reno5 Pro 5G and Reno5
5G smartphones."
John Lacey, Head of Tencent MENA office said, "At PUBG MOBILE, we're
committed to bring the ultimate fun and enjoyment for passionate,
adventurous trendsetters and eSport enthusiasts. Leveraging on our
experience and expertise in eSports, we're thrilled to join hands
with OPPO to enhance the ever-growing mobile gaming landscape."
PUBG MOBILE, one of the world's most popular mobile games, is
partnering with OPPO for the second time, after a successful PUBG
MOBILE MENA Challenger Cup in 2019 that coincided with the launch
of the all-new Reno series. This year, as the designated
smartphones of PUBG MOBILE Esports in Middle East and Africa, both Reno5 Pro 5G and Reno5 5G
features remarkable power and speed setups, plus the best-in-class
audio and visual display to offer unprecedented mobile gaming
experience.
True to its 2021 theme 'Technology for mankind, kindness for the
world', OPPO believes that technology should empower humanity to
live fully connected lives and reap the full benefits of a
technology-powered world. In addition to its superior gaming
features, the Reno5 series is set to take the UAE market by storm
with industry-leading Qualcomm 5G chipsets, AMOLED screens with
90hHz refresh rate, smooth, light and slim design, and 65W
SuperVOOC2.0 Flash Charge – the safest and one of the fastest
charging technologies commercially available in the world.
Now available for pre-order in the UAE, the all-new OPPO Reno5
series will be priced at AED 2,799 for the Reno5 Pro 5G and AED
1,999 for the Reno5 5G. For more information, visit
www.oppo.com/ae.
About OPPO
OPPO is a leading global technology brand since 2004, dedicated
to providing products that seamlessly combines art and innovative
technology.
OPPO is on a mission to building a multiple-access smart device
ecosystem for the era of intelligent connectivity. The smartphone
devices have simply been a gateway for OPPO to deliver a diverse
portfolio of smart and frontier technologies in hardware, software
and system. In 2019, OPPO launched a $7
Billion US Dollar three-year
investment plan in R&D to develop core technologies furthering
design through technology.
OPPO is firmly pursuing the creation of the best technology
products and technological artistry for global users. Based on the
brand elements of leading, young and beautiful, OPPO dedicates to
the mission of letting the extraordinary users enjoy the beauty of
technology.
For the last 10 years, OPPO has focused on manufacturing
smartphones with camera capabilities that are second to none. OPPO
launched the first mobile phone, the Smile Phone, in 2008, which
marked the launch of the brand's epic journey in exploring and
pioneering extraordinary technology. Over the years, OPPO has built
a tradition of being number one, which became a reality through
inventing the world's first rotating camera smartphone way back in
2013, launching the world's then thinnest smartphone in 2014, being
the first to introduce 5X Zoom 'Periscope' camera technology and
developing the first 5G commercial smartphone in Europe.
Today, OPPO was ranked as the number five smartphone brand
globally. OPPO brings the aesthetics of technology of global
consumers through the ColorOS system Experience, and Internet
service like OPPO Cloud and OPPO+.
OPPO's business covers 40 countries with over six research
institutes and five R&D centers across the world, from
San Francisco to Shenzhen. OPPO also opened an International
Design Centre headquartered in London, driving cutting edge technology that
will shape the future not only for smartphones but for intelligent
connectivity.
About OPPO MEA
OPPO started its journey in the Middle
East and Africa (MEA)
region in 2015 after setting up its regional office in Egypt. Following the immense success of the
brand's sales centre in Cairo in
the first year, OPPO accelerated its expansion plan across the MEA
region and inaugurated its country operations in the UAE in 2019.
Now OPPO is physically present in more than 13 markets across the
region, including Egypt,
Algeria, Tunisia, Morocco, Bahrain, Saudi
Arabia, Oman, Kuwait, Qatar, Kenya,
Nigeria, South Africa and the Levant.
To empower its presence in the region in line with its product
localisation strategy, OPPO further invested in MENA and set up its
very own factory in Algeria in
2017, thus, becoming the first Chinese brand to build a
manufacturing premises in North
Africa. Based on insights of local consumers in each
country, OPPO has evolved the progress of product localisation,
taking into consideration several perspectives towards each market,
including product localisation, to further meet the core needs of
users; marketing localisation, to better communicate with local
young customers; and talent localisation, to understand local
consumers further and provide an optimum customer service.
Within the last year, OPPO has started to adjust its product
line in the Middle East region
specifically. This has included the launch of its flagship OPPO
Find X Series and the introduction of the OPPO Reno Series. OPPO
will continue to evolve its local product line to offer more
premium series to consumers in the region.
A forward-thinking international technology company, OPPO
strives to be a sustainable company that contributes to a better
world and have enacted positive change in every way possible
through activating local community initiatives and humanitarian,
charity campaigns.
Photo:
https://mma.prnewswire.com/media/1470398/Reno5_Pro_5G.jpg
Logo: https://mma.prnewswire.com/media/1451542/OPPO_Logo.jpg