SAN FRANCISCO, Jan. 25, 2021 /PRNewswire/ -- San Francisco's Anchor Brewing
Company celebrates its 125-year anniversary this February
with new branding for its classic line of beers. Rolling out
at retail partners nationwide starting in early February and for
pick-up at Anchor's Public Taps in San
Francisco this week, the new look pays homage to the iconic
brewery's storied roots while forging a path forward for
Anchor Brewing.
With the debut, cans and bottles of Anchor Steam® Beer,
America's first craft beer and a San
Francisco original since 1896, along with California Lager,
Liberty Ale, and Anchor Porter will
feature the retro-modern aesthetic. The recipes and legacy of these
category-defining beer styles is upheld by Anchor's
Brewmaster Tom Riley, who started on the packaging line at Anchor
36 years ago and assumed his guiding role in August 2020.
"Anchor's history is earmarked with moments when we took leaps
to chart new territory in the craft beer space. As we celebrate our
125th anniversary, we're looking ahead to the next 125 years with a
commitment to innovation, while retaining the heritage recipes
that are the heart of the brand," says Riley.
In line with Anchor's vision for the brand's next chapter,
new beers from Anchor's innovation team led by Pilot Brewer
Dane Volek will debut this March. The brews include a Tropical Hazy
IPA and Crisp Pilsner, along with Anchor's first 100-calorie brew,
Little Weekend, a light Golden Ale
brimming with juicy mango flavor.
"During this moment where we are celebrating Anchor's legacy by
growing for the future, our innovation team is excited to introduce
new brews that we've spent a year perfecting," says Dane Volek, who has been with Anchor Brewing for
13 years. "We are inspired by Anchor's deep roots to pull out
some surprises, introducing Anchor to new audiences in 2021 while
laying the groundwork for another 125 years as the brewery that
changed the way many Americans experience beer."
As part of its investment for the future, Anchor continues its
sustainability efforts in 2021. The brewery is completing a water
treatment project with Cambrian technologies that will allow Anchor
to recycle industrial use water and dramatically reduce its overall
water usage, while the brewery's recent shift toward the production
of cans further reduces its carbon footprint. Additionally, Anchor
has committed to continuing its partnership with Baykeeper, a
non-profit that fights for the health of the beautiful San
Francisco Bay, and has forged a new partnership with the California
State Parks Foundation in support of their mission to protect the
state's parks.
While Anchor's roots date back to the Gold Rush, Anchor Brewing
Company was established in 1896, making it one of America's oldest
breweries. That year, the brewery introduced its signature Anchor
Steam® Beer, named for the 19th century practice of fermenting beer
outdoors due to lack of refrigeration. As legend has it, the chilly
San Francisco night air naturally
cooled the fermenting beer, creating the visual of steam rising
from the brewery rooftop. Anchor Brewing still employs open
fermentation in its brewing practice to preserve the distinct
flavor and brewing heritage of Anchor Steam Beer.
In 1965, Fritz Maytag acquired
and revived Anchor Brewery for its next chapter. During the course
of his tenure, Fritz introduced Anchor's Liberty Ale which launched the IPA revolution
with breakthrough brewing practices—such as dry-hopping—that are
still used industry-wide today. With its seminal 125-anniversary
year, Anchor Brewing honors its trailblazing history with a renewed
commitment to innovation and evolution that extends beyond its new
look.
To commemorate the 125th anniversary and celebrate
the new packaging, Anchor is offering retro-priced
$1.25 Anchor Steam six-packs from
their Public Taps Beer to Go pick up location in San Francisco. Starting January 25th orders can be placed
online at AnchorBeertoGo.com for pick up Thursday, January 28
through Sunday, January 31. Orders are limited to (1) six-pack
of cans and bottles per person and are only available from the
Anchor Public Taps Beer to Go location.
About Anchor Brewing Company
Established in
San Francisco in 1896, Anchor
Brewing Company is America's first craft brewery, persevering
through earthquakes, fires and the Prohibition era. In 1965,
Anchor's new owner Fritz Maytag
revived the brewery for a new era, charting a course that was
foundational in the craft beer movement. During this time, Anchor
reinvented its now classic Steam Beer, introduced the first
American pale ale and pioneered new brewing practices—such as
dry-hopping—that are still used industry-wide today. As a proudly
unionized brewery, Anchor now has a growing portfolio of beers
including complex ales, refreshing IPAs, and iconic classics such
as Anchor Steam®, Liberty Ale,
Anchor Porter and Christmas Ale. As always, Anchor Brewing remains
committed to innovation while crafting iconic beers that stand the
test of time. To learn more, visit www.anchorbrewing.com, and
follow Anchor Brewing on Instagram Twitter and
Facebook.
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SOURCE Anchor Brewing Company