SCOTTSDALE, Ariz., July 1, 2020 /PRNewswire/ -- Discount Tire, in
partnership with Michelin, is marking its 60th
anniversary with a special sweepstakes to say "thank you" to its
customers. The sweepstakes kicks off July 1,
2020 and concludes December 31,
2020.
"For 60 years, Discount Tire has focused on taking care of the
customer," said Dean Muglia, CEO of
Discount Tire. "It has always been about treating them as a friend,
not a transaction. To show our gratitude during this marquee year,
we're excited to give back in a way that honors the foundation of
our business and provides new ways for us to engage and get you
taken care of in light of current events."
What began as a single tire store in Ann Arbor,
Michigan in 1960 has grown to be the world's largest
independent retailer of tires and wheels, operating more than 1,060
company owned stores in 36 states. Discount Tire attributes its
success over the years to the respectful, can-do attitude that
began at Bruce Halle's first store and is instilled in each of the
company's more than 20,000 employees today.
"The five lessons our founder taught us will forever resonate in
our hearts and minds: Be Honest, Work Hard, Have Fun, Be Grateful
and Pay It Forward," said Lisa
Pedersen, assistant vice president, marketing of Discount
Tire. "We've done just that for over 60 years and will continue to
do so for the next 60."
To enter the sweepstakes, text "60YEARS" to 87654 or visit
www.discounttire.com/60years.
PRIZE DETAILS
Grand Prize: 60 grand-prize winners will receive a
set of four new Michelin tires, along with complimentary
installation. Grand-prize winners will be randomly selected each
month during the promotion period from all valid entries.
First Prize: At the conclusion of the sweepstakes in
January 2021, an additional 60
winners will be randomly selected from all eligible entries
received throughout the duration of the sweepstakes period as
first-prize winners. The winners will receive a Discount
Tire-branded backpack.
ELIGIBILITY
No purchase is necessary to enter or win. The deadline for
entries ends at 11:59:59 p.m. PT on
December 31, 2020. Participants must
be at least 18 years of age (19+ in Alabama and Nebraska) at time of entry.
HOW TO ENTER
Text "60YEARS" to 87654 or fill out the online submission form
at www.discounttire.com/60years. Limit of one entry per day per
person or valid email address.
For official rules, visit www.discounttire.com/60years.
About Discount Tire/America's Tire
Discount Tire,
based in Scottsdale, is the
world's largest independent retailer of tires and wheels. Founded
in 1960 by Bruce Halle, they serve
customers at more than 1,060 stores in 36 states. The company does
business under the trade name Discount Tire in most of the U.S.,
America's Tire in parts of California, and Discount Tire Direct in
markets outside the reach of retail stores. Treadwell, a
personal online tire buying guide, is one of the industry-leading
advances Discount Tire introduced in its 60th year
of business. Discount Tire is a primary sponsor of the No. 2
Ford Mustang driven by Brad
Keselowski in the NASCAR Cup Series. Discount Tire is also
the official wheel and tire retailer of Monster Energy AMA
Supercross. For more information, visit discounttire.com.
About Michelin North
America
Michelin, the leading mobility company, is
dedicated to enhancing its clients' mobility, sustainably;
designing and distributing the most suitable tires, services and
solutions for its clients' needs; providing digital services, maps
and guides to help enrich trips and travels and make them unique
experiences; and developing high-technology materials that serve a
variety of industries. Headquartered in Greenville, S.C., Michelin North America (www.michelinman.com) has
more than 21,400 employees and operates 19 major manufacturing
plants.
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SOURCE Discount Tire