WOOSTER, Ohio, Feb. 14, 2020 /PRNewswire-PRWeb/ -- Kitty
Poo Club, the all-in-one subscription litter service, announced
today key initiatives it will be launching in the New Year. After
recording exponential growth since its inception two years ago,
investing in these changes and additions will ensure the company
continues to meet the needs of its current customers, while
standing ready to welcome more of the 38 million households with
cats in the United States who
could benefit from its services.
Kitty Poo Club will be expanding its reach by heavily investing
in growth. The company rang in the new year by unveiling an updated
web site featuring increased product offerings. In addition, Kitty
Poo Club moved into a larger, state-of-the-art facility and will be
launching its first national broadcast advertising campaign.
"The cat litter industry is a multibillion-dollar industry with
more than 90 million pet cats in the
United States alone," Chad
Kauffman, Owner and CEO explained. "That's why Kitty Poo
Club has seen over 3000% growth over the last 18 months of doing
business – and today we are doing 8 figures in revenue. We are
committed to giving our loyal customers additional products and
services to make life with their cat even more purrfect, while
reaching out to the many cat owners who haven't yet discovered the
life-changing convenience of Kitty Poo Club."
UPDATED WEB SITE:
From the time it launched in October
2017, http://www.kittypooclub.com gave cat owners an easy
way to become Kitty Poo Club members, and set up monthly delivery
of as many litter boxes and as much litter as needed, depending on
the number of cats in the home. Today, Kitty Poo Club subscribers
can choose from a variety of cat treats from Tiki Pets, Primal or
Stella & Chewy's, and food from Blue Buffalo, Fromm, or Acana -
- all trusted brands for pet owners nationwide. The added product
offerings continue to make cat ownership even easier by providing a
one-stop shop for selecting and ordering kitty necessities and
having them all delivered.
The updated http://www.kittypooclub.com also makes navigation a
breeze. Newcomers can begin by visiting "How it Works" to learn how
they can set up and enhance their monthly subscription. And because
Kauffman knows that his customers spread the word about how easy
and effective Kitty Poo Club litter and boxes are, they have added
a rewards system to the site.
"We've learned that cat owners are not only loyal to their fur
babies, they are loyal to their brands," explained Kauffman. "To
truly publicize how easy it can be to have a litter box system that
has no odor, requires far less cleaning and arrives at your
doorstep, we knew we had to encourage our customers to continue
spreading the word and sharing the love. Our rewards system does
just that by giving our loyal fans incentives in the form of web
site savings."
LARGER, STATE-OF-THE-ART FACILITY
To accommodate the ever-growing customer base of Kitty Poo Club,
Kauffman recently moved the company from its start-up facility,
which was a small warehouse built in the 1940s, into a modern
120,000 square foot space featuring the latest in manufacturing
equipment. The new facility will easily support the warehousing,
production, packaging and shipping operations of Kitty Poo Club
today and as it expands.
NATIONAL ADVERTISING CAMPAIGN
To date, Kitty Poo Club has relied solely on small-scale social
media advertising, which proved to be incredibly successful. In
just two years, the company has over 36,000 loyal and happy
customers. Now, as they gear up to truly take the
multibillion-dollar cat litter industry by storm, Kauffman is
excited to embark upon an ambitious and targeted national
advertising campaign.
The campaign will begin with 2-minute commercials that focus on
how Kitty Poo Club is the solution to very real cat litter problems
by highlighting customer testimonials. For the ad campaign, Kitty
Poo Club has partnered with Santa Ana,
California-based Script to Screen, a leader in the direct
response television market. The first step of the campaign
following filming and editing the spots, will be to run test ads to
ensure Kitty Poo Club finds exactly the right networks and times
that hit their target demographic.
"When we started Kitty Poo Club, my father and I knew we had
something special," Kauffman shared. "Now we have perfected our
litter boxes, added extra products to our easy-to-use web site,
upgraded our manufacturing space, and we are ready and excited to
offer up our all-in-one subscription service and product to the
masses."
About Kitty Poo Club
Kitty Poo Club is a Wooster, OH
based all-in-one cat litter subscription company founded by
entrepreneurial father son team Porter and
Chad Kauffman. They created Kitty Poo Club because cat
owners were desperate for a way to improve and facilitate cat
ownership. Before Kitty Poo Club, cat litter management entailed
driving to the store, carrying heavy bags of litter, and
chiseling/scraping/hosing plastic litter boxes each month. With
Kitty Poo Club, customers can choose from odor-free fine grain
silica, regular silica, organic or clay litters and they receive a
waterproof box made from 100% recycled content that can get
tossed/recycled when the new supplies arrive at their doorsteps
each month. New for 2020, customers can also order their cats'
favorite food and treats to be delivered as part of their
subscription as an added convenience. For more information or to
become a Kitty Poo Club subscriber, visit
http://www.kittypooclub.com.
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SOURCE Kitty Poo Club