Hipcricket Enhances AD LIFE Platform to Connect Mobile and Social Networking Interaction
April 22 2014 - 8:00AM
Marketwired
Hipcricket Enhances AD LIFE Platform to Connect Mobile and Social
Networking Interaction
New Feature Unifies Mobile and Social Conversations to
Streamline Brand Interactions
BELLEVUE, WA--(Marketwired - Apr 22, 2014) - Hipcricket®, Inc.
(OTCBB: HIPP) (OTCQB: HIPP), the leader in mobile engagement and
analytics, has enhanced its AD LIFE® platform with new features
that integrate mobile and social interactions between brands and
consumers across key social networking platforms, including
Facebook, Instagram, Twitter and YouTube. The new AD LIFE feature
allows companies to deliver a seamless brand experience across
their social and mobile channels.
By using intelligent filtering, only relevant mobile and social
content is introduced into the AD LIFE's conversation engine. This
helps brands and agencies render only the content that advances
business and marketing objectives, while filtering out irrelevant
messaging.
"Understanding how consumers interact with your brand across
multiple platforms is critical to optimizing visibility as well as
creating consistent audience engagement and loyalty," said David W.
Hostetter, chief technology officer at Hipcricket. "AD LIFE's new
features give brands and agencies greater insight into consumers'
engagements happening across multiple social media touch points.
Brands can now analyze data in real-time from one dashboard and
leverage the user-generated content in their mobile marketing and
advertising efforts to advance their business and marketing
objectives."
Hipcricket recently implemented the streamlined engagement
features for a large food brand that wanted to boost its brand
visibility. Using the AD LIFE platform, the brand monitored
hashtags from various social networking sites, including Facebook,
Instagram, Twitter and YouTube. The seamless interaction across
channels resulted in more consistent brand messaging, while
allowing the brand to capture materially better engagement metrics
and increase campaign ROI.
About Hipcricket Hipcricket, Inc. (OTCBB: HIPP) & (OTCQB:
HIPP) provides a unified mobile engagement platform that drives
awareness, sales and loyalty. Its AD LIFE® platform has been used
by internationally recognized brands and agencies to power more
than 400,000 campaigns across SMS, 2D/QR codes, mobile websites,
advertising networks, social media and branded apps. For additional
Hipcricket news and information, visit www.hipcricket.com or text
"NEWS" to 24474.
Hipcricket®, AD LIFE® and the Hipcricket logo are trademarks of
Hipcricket, Inc. All rights reserved. 2009-14.
Important Cautions Regarding Forward-Looking Statements This
press release contains forward-looking statements regarding future
events and our future financial performance. All statements other
than present and historical facts contained in this release,
including any statements regarding our plans for future operations,
anticipated future financial position, anticipated results of
operations, financing plans, business strategy, competitive
position, opportunities for growth and industry trends, are
forward-looking statements. All forward-looking statements involve
risks, uncertainties and contingencies, many of which are beyond
our control. Our actual results, performance, or achievements may
differ materially from those projected or assumed in any of the
forward-looking statements. Factors that could cause actual results
to differ materially from the forward-looking statements include,
among others: overall economic and business conditions; the demand
for our products and services; competitive factors in our industry;
the emergence of new technologies; our cash position; the
availability of funding sources; the strength of our intellectual
property portfolio; and changes in government regulations in our
industry. A more detailed discussion of these factors is set forth
in our annual report on Form 10-K for the year ended February 28,
2013 and other reports filed with the U.S. Securities and Exchange
Commission. The Company does not intend, and undertakes no duty, to
update any forward-looking statement to reflect future events or
circumstances.
Hipcricket Media Contact Andrea Mocherman Hipcricket (425)
449-4283 amocherman@hipcricket.com Investor Relations Contact Matt
Glover or Michael Koehler Liolios Group, Inc. (949) 574-3860
HIPP@liolios.com