BRUSSELS--Collecting societies, the organizations which collect and distribute royalty payments from music, films and books, need to become more efficient, the European Commission said when setting out plans for an overhaul of the industry Wednesday.

"Some collecting societies struggle to adapt to the requirements of the management of rights for online use of musical works, in particular in a cross-border context," European Union Internal Market Commissioner Michel Barnier said in a statement. "As a result of today's proposal, those collecting societies willing to engage in the multi-territorial licensing of their repertoire would therefore have to comply with European standards."

In a system with its roots in a world of live performance and gramophone recordings, music rights are currently licensed mainly on a national basis, with separate rights and payments for performance, recordings and composition. However, the Internet has fundamentally changed the way music is bought and sold, with some collecting societies more adapted to a world of programs like iTunes and Spotify than others.

Under the proposals, collecting societies operating in all sectors would have to comply with new European standards providing for improved governance and greater transparency in the conduct of their activities. They would also need to set up proper databases to be able to keep better track of their own repertoire.

There are more than 250 collecting societies in the EU, according to the commission, with one collecting society representing all or some of the rights of a category of rightholders, such as composers, in a given member state. In Europe, the value of the EU recorded music market is around EUR6 billion, it added.

Write to Frances Robinson at frances.robinson@dowjones.com