France Telecom's (FTE) Orange Tuesday said it entered in exclusive talks to acquire a 49% stake in French video-sharing website Dailymotion for EUR58.8 million, the second deal announced in a week under the group's new content strategy.

"This operation once again illustrates the role that Orange intends to play in the content value chain. Although we are no longer publishers ourselves, we are strengthening our position in the fields of aggregation and distribution," France Telecom's Chief Executive Stephane Richard said in a statement.

The deal should allow Orange to gradually increase its shareholding in Dailymotion to 100% from 2013, and should allow for the integration of new business partners, the company said.

A final agreement is expected in the coming months.

Last week, France Telecom said it will form a joint venture with Canal Plus Groupe, a unit of Vivendi SA (VIV.FR), to merge its cinema channels with Canal Plus's movie channel TPS Star.

The latest deals are part of France Telecom's strategy to establish partnerships with content providers as it seeks to attract new clients and find alternative sources of revenue.

Companies Web sites: www.orange-ftgroup.com; www.dailymotion.com

-By Ruth Bender and Geraldine Amiel, Dow Jones Newswires; +33 1 4017 1740; ruth.bender@dowjones.com, geraldine.amiel@dowjones.com;