Chrysler Group Turns Up the Heat with Employee Pricing Plus for All Customers
June 30 2006 - 12:30PM
PR Newswire (US)
Employee Pricing will be Available to All Customers Beginning July
1, 2006 AUBURN HILLS, Mich., June 30 /PRNewswire-FirstCall/ --
Chrysler Group kicks off the summer selling period with the
introduction of the Employee Pricing Plus program on qualifying
2006 model year and select 2005 model year Chrysler, Jeep(R) and
Dodge vehicles. Customers who visit the nearly 3,900 participating
U.S. Chrysler, Jeep and Dodge dealers will immediately receive
employee pricing on Chrysler Group vehicles plus zero percent
financing for 36 months on most models financed through Chrysler
Financial plus the option to return the vehicle under the company's
30-Day Return Program upon satisfying certain conditions. Or, in
lieu of special financing, customers may choose to receive employee
pricing, cash back up to $3,500 and the 30-Day Return Program.
"Chrysler Group is setting the pace for the summer selling season
with robust buying opportunities for customers who visit our
showrooms," said Joe Eberhardt, Chrysler Group Executive Vice
President - Global Sales, Marketing and Service. "And, we are
standing behind our products with the added security of a 30-Day
Return Program which offers customers a peace of mind proposition
for buying our cars and trucks." The Employee Pricing Plus program
includes virtually the entire 2006 model year lineup of Chrysler,
Jeep and Dodge vehicles, including best sellers like the Dodge Ram
pickup, segment-leading minivans like the Chrysler Town &
Country and Dodge Caravan with the exclusive Stow 'n Go(R) seating
and storage system and the head-turning Chrysler 300. The Dodge
Viper, Dodge Ram SRT10 pickup and Dodge Sprinter van are excluded
from the program. For the first time in the company's history,
participating Chrysler, Jeep and Dodge dealerships nationwide will
be open until midnight each day beginning July 1, 2006 through July
5, 2006 in support of the Employee Pricing Plus program. Customers
will have ample opportunity to visit dealer showrooms to browse
available dealer inventory and take advantage of the employee
pricing specials. "Chrysler Group took the unprecedented step of
asking our dealers to maintain extended retail hours during the
holiday weekend, giving customers ample opportunity to visit our
showrooms and take advantage of the Employee Pricing Plus
celebration," said Eberhardt. "Our broad selection of segment
leading, head turning products at each Chrysler, Jeep and Dodge
showroom will appeal to consumers in nearly every category." The
Employee Pricing Plus program will kick-off on July 1, 2006 in
conjunction with the "Ask Dr. Z" advertising campaign communicating
the best of American and German engineering and design in every
Chrysler, Jeep and Dodge vehicle. The multifaceted "Ask Dr. Z"
campaign focuses on the innovative design, quality, reliability,
performance and fuel economy of Chrysler, Jeep and Dodge vehicles
today. The Employee Pricing Plus program runs through July 31,
2006. DATASOURCE: Chrysler Group CONTACT: Kevin McCormick,
+1-248-512-6218, ; or Lori McTavish, +1-248-512-2642, , both for
Chrysler Group Web site: http://www.daimlerchrysler.com/
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