WPP PLC WPP acquires creative agency BAR in Portugal (4143B)
January 10 2018 - 4:00AM
UK Regulatory
TIDMWPP
RNS Number : 4143B
WPP PLC
10 January 2018
FOR IMMEDIATE RELEASE 10 January 2018
WPP PLC ("WPP")
WPP acquires creative agency BAR in Portugal
WPP announces that it has acquired Bomtempo, Anahory & Ralha
- Serviços Criativos, S.A. ("BAR"), a leading independent creative
agency in Portugal. BAR will merge operations with Ogilvy &
Mather Portugal, with the combined business trading as BAR Ogilvy.
It will be managed by the founders of BAR: Jose Bomtempo, Diogo
Anahory and Miguel Ralha.
Founded in Lisbon in 2009, BAR is an integrated agency with a
strong creative reputation. Clients include Sagres, Millennium BCP,
CUF, Nowo, TAP and Nespresso.
BAR's consolidated unaudited revenues for the year ended 31
December 2016 were EUR2.5 million, with gross assets of EUR2.4
million as at the same date.
As a result of the UK's referendum decision to leave the
European Union, WPP is placing an even greater emphasis on growth
in Western Continental Europe, which includes four of the Group's
top markets worldwide: Germany, France, Italy and Spain. This
acquisition continues WPP's strategy of investing in important
markets and sectors. In Portugal, WPP companies (including
associates) collectively generate revenues of approximately US$60
million and employ around 1,000 people.
Contact:
Chris Wade, WPP +44 (0)20 7408 2204
This information is provided by RNS
The company news service from the London Stock Exchange
END
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