STV Group PLC STV CONTENT PARTNERSHIP WITH ELEVEN SPORTS
November 23 2018 - 5:21AM
RNS Non-Regulatory
TIDMSTVG
STV Group PLC
23 November 2018
STV ANNOUNCES CONTENT PARTNERSHIP WITH ELEVEN SPORTS
Deal kicks off this weekend with 14 live LaLiga and Serie A
football fixtures available free-to-air on the STV Player
Longer term partnership will see two live games on the STV
Player every match week
23 November 2018: STV has announced an innovative new content
partnership for digital platform, STV Player. Through a developing
relationship with ELEVEN SPORTS, two premium football matches (one
each from Spain's LaLiga and Italy's Serie A) will be available
live and free-to-air every match week on the STV Player.
The STV Player is the UK's fastest growing broadcaster video on
demand service with 2.8m registered users. The partnership between
STV and ELEVEN SPORTS supports the digital growth strategy of both
companies and aims to broaden the range of premium content
available on STV Player. It also follows the recent announcement
that STV will act as exclusive digital sales agent for ELEVEN
SPORTS across all digital platforms and sponsorship as they grow
their premium sports business in the UK. Earlier this year, new
content partnerships for STV Player were announced with Hopster and
Little Dot Studios, as well as an agreement to launch STV Player to
Virgin Media's 400,000 Scottish homes for the first time.
The partnership will launch this weekend with 14 matches from
LaLiga (Spain) and Serie A (Italy), live and free on the STV
Player, played from Friday 23 - Sunday 25 November. Beyond this
weekend, ELEVEN SPORTS will make available one match from both
LaLiga and Serie A to the STV Player every match week (two live
matches in total) featuring some of the biggest teams and rivalries
in the football world.
Richard Williams, STV's Managing Director, Digital, said: "This
partnership reinforces our commitment to be Scotland's number one
entertainment destination by offering a wider range of premium
content to new audiences on the STV Player. We're delighted to be
partnering with Eleven Sports to bring our viewers free-to-air
football featuring the likes of Messi and Ronaldo for the very
first time on the STV Player."
Richard Young, Commercial Director, ELEVEN SPORTS UK, said: "Our
free-to-air partnership with STV fits perfectly into ELEVEN's 'For
the Fans' strategy which aims to make leading football action more
accessible for fans at an affordable price.
"STV has fantastic reach across Scotland and this collaboration
is another way to drive awareness of our premium football offer to
new and diverse audiences.
"Following our free-to-air partnership with Facebook, our
inventive methods of distribution ensure we continue to reach fans
everywhere while strengthening Eleven Sports' position as a pioneer
in the contemporary sports media landscape."
ENDS
For further information, please contact:
Katie Martin, STV
Tel: 0141 300 3109
Email: katie.martin@stv.tv
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END
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November 23, 2018 05:21 ET (10:21 GMT)
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