Sports Stars Media plc Strategic Update (0887I)

TIDMSPSM

RNS Number : 0887I

Sports Stars Media plc

20 July 2012

Sports Stars Media plc

("SSM" or "the Group")

Strategic Update

Further to the announcement of its interim results earlier today, SSM, the AIM-quoted sports personality animation business, is pleased to announce, in addition to its existing strategy of producing and commercialising children's CGI animated television series, an enhanced business model aimed at opening up a broad range of new revenue streams with a view to further utilising its rights to use Jose Mourinho's image.

HIGHLIGHTS

-- Creation of a fully interactive branded web platform with social gaming and mobile app development, increasing viewer, user and subscriber participation and providing scope for a range of new revenue streams, including sponsorship, merchandising and product placement.

-- Due to cost efficiencies in SSM's current production process, no additional funding will be required to meet costs in relation to the new web portal

-- The enhanced strategy is designed to take advantage of emerging trends of media consumption with the focus on real and virtual world applications as children access content via interoperable devices, such as smartphones, at an increasing rate.

SSM is developing a fully interactive web platform that is designed to maximize brand exposure through user interaction. The platform, which will be branded as "Mourinho and the Special Ones" ("MSO"), will comprise the MSO TV series, an interactive collectible card trading game and social media platform, each of which is expected to provide revenue opportunities in the form of sponsorship, merchandising and product placement.

The interactive card trading game, which is expected to be a cross-platform mobile application for use on Android and iOS smartphones, will use augmented reality elements embedded on the cards to help teach children football skills that they will have seen on the MSO TV series. Football tricks that have been learnt can then be recorded on digital smartphones and uploaded as user generated content to the social media web platform.

In addition, the card game will provide a range of partnership and revenue opportunities as decks of cards and add-on accessories are sold to subscribers.

The MSO platform will be supported by a fully interactive digital experience with a portal providing exclusive content, games and products. By being available on all digital devices, advertising, applications and in-store purchases will help the Group to build a worldwide community which is expected to drive sales going forward.

CEO of Sports Stars Media, Ruben Dias, commented:

"Since joining AIM earlier this year the focus has been on developing the MSO TV series. However, given the increasing interactive nature of digital media applications we have decided to incorporate the TV series into a wider offering so that we can take advantage of a range of new revenue generating opportunities. We are very excited by the huge potential afforded to us by combining social media, mobile and interactive augmented reality applications."

For further information, please contact:

Sports Stars Media plc +1604 902 2214

Ruben Dias, CEO

www.sportsstarsmedia.com

Nominated Adviser, Cairn Financial Advisers +44 207 148 7900

James Caithie/Avi Robinson

Broker, Dowgate Capital Stockbrokers Limited +44 129 351 7744

Neil Badger

Financial PR, Bishopsgate Communications

Nick Rome/Sam Allen +44 20 7562 3350

sportsstars@bishopsgatecommunications.com

This information is provided by RNS