TIDMSFOR

RNS Number : 0645G

S4 Capital PLC

14 July 2023

S4 CAPITAL PLC

("S4 Capital" or the "Company")

Notification of transactions by a Person Discharging Managerial Responsibilities ("PDMR")

The Company announces that the Nomination and Remuneration Committee made the following conditional awards under the Employee Share Ownership Plan 2023 Long Term Incentive Plan (the "LTIP") to Persons Discharging Managerial Responsibility ("PDMR") of the Company, being Wesley Ter Haar, Victor Knaap, Christopher S. Martin, Mary Basterfield, Bruno Lambertini, Brady Brim-DeForest, Caroline Kowall and James Kinney. No consideration was paid for the grant of the awards.

Awards under the LTIP were made on 13 July 2023 based on a price of GBP1.17 per Ordinary Share (equivalent to the 30-day volume weighted average price per Share on the date of Grant) (the "LTIP Awards"). The vesting of the LTIP Awards is subject to the continued employment of the PDMRs, malus and clawback provisions and the satisfaction of performance conditions set by the Nomination and Remuneration Committee.

The LTIP awards are being issued to incentivise the key executive leaders in the Company and ensure their interests are fully aligned with those of shareowners. The LTIP Awards will normally vest on the later of the third anniversary of the date of grant and the determination of the performance conditions. For Executive Directors, the LTIP Awards are then subject to an additional two-year holding period.

In addition, in accordance with the terms of Mary Basterfield's appointment, S4 Capital granted options over 213,078 ordinary shares of GBP0.25 each ("Shares") in the Company (the "Options") and a conditional share award over 213,078 Shares (the "ESOP Award") under the Company's employee share ownership plan to Mary Basterfield. The Grant is being issued as part of a long-term equity incentive plan to ensure Mary has a significant share interest in the Company which aligns with the other executive directors and shareowners more generally, while being subject to the achievement of certain performance conditions. The Grant will vest on the third anniversary of its issue, subject to the Company's determination that the applicable performance conditions have been satisfied.

This notification is made under Article 19(1) of the EU Market Abuse Regulation 596/2014 as it forms part of domestic law by virtue of the European Union (Withdrawal) Act 2018 ("MAR"). The information set out below is provided in accordance with the requirements of Article 19(3) of MAR.

 
1   Details of the person discharging managerial responsibilities 
     / person closely associated 
a)  Name                     Wesley Ter Haar 
2   Reason for the notification 
a)  Position/status          Executive Director 
b)  Initial notification     Initial notification 
     /Amendment 
3   Details of the issuer, emission allowance market participant, 
     auction platform, auctioneer or auction monitor 
a)  Name                     S4 Capital plc 
b)  LEI                      21380068SP9V65KPQN68 
4   Details of the transaction(s): section to be repeated for 
     (i) each type of instrument; (ii) each type of transaction; 
     (iii) each date; and (iv) each place where transactions have 
     been conducted 
a)  Description of           Description: Ordinary shares of 25 pence each 
     the financial            (Ordinary Shares) 
     instrument, type         ID Code: GB00BFZZM640 
     of instrument 
     and identification 
     code 
b)  Nature of the            Grant of options over Ordinary Shares in the 
     transaction              Company and conditional share award over Ordinary 
                              Shares in the Company. 
c)  Price(s) and              Price (s)              Volumes (s) 
     volume(s)                 Grant of options       200,286 
                                                     ------------ 
                               Nil for Conditional 
                                Share Awards          200,286 
                                                     ------------ 
d)  Aggregated information 
     - Volume 
     - Price 
     - Total                   N/A 
e)  Date of the transaction  13 July 2023 
f)  Place of the             Outside a trading venue 
     transaction 
 

Victor Knaap

 
1   Details of the person discharging managerial responsibilities 
     / person closely associated 
a)  Name                     Victor Knaap 
2   Reason for the notification 
a)  Position/status          Executive Director 
b)  Initial notification     Initial notification 
     /Amendment 
3   Details of the issuer, emission allowance market participant, 
     auction platform, auctioneer or auction monitor 
a)  Name                     S4 Capital plc 
b)  LEI                      21380068SP9V65KPQN68 
4   Details of the transaction(s): section to be repeated for 
     (i) each type of instrument; (ii) each type of transaction; 
     (iii) each date; and (iv) each place where transactions have 
     been conducted 
a)  Description of           Description: Ordinary shares of 25 pence each 
     the financial            (Ordinary Shares) 
     instrument, type         ID Code: GB00BFZZM640 
     of instrument 
     and identification 
     code 
b)  Nature of the            Grant of options over Ordinary Shares in the 
     transaction              Company and conditional share award over Ordinary 
                              Shares in the Company. 
c)  Price(s) and              Price (s)              Volumes (s) 
     volume(s)                 Grant of options       200,286 
                                                     ------------ 
                               Nil for Conditional 
                                Share Awards          200,286 
                                                     ------------ 
d)  Aggregated information 
     - Volume 
     - Price 
     - Total                   N/A 
e)  Date of the transaction  13 July 2023 
f)  Place of the             Outside a trading venue 
     transaction 
 

Christopher Martin

 
1   Details of the person discharging managerial responsibilities 
     / person closely associated 
a)  Name                     Christopher S. Martin 
2   Reason for the notification 
a)  Position/status          Chief Operating Officer 
b)  Initial notification     Initial notification 
     /Amendment 
3   Details of the issuer, emission allowance market participant, 
     auction platform, auctioneer or auction monitor 
a)  Name                     S4 Capital plc 
b)  LEI                      21380068SP9V65KPQN68 
4   Details of the transaction(s): section to be repeated for 
     (i) each type of instrument; (ii) each type of transaction; 
     (iii) each date; and (iv) each place where transactions have 
     been conducted 
a)  Description of           Description: Ordinary shares of 25 pence each 
     the financial            (Ordinary Shares) 
     instrument, type         ID Code: GB00BFZZM640 
     of instrument 
     and identification 
     code 
b)  Nature of the            Grant of options over Ordinary Shares in the 
     transaction              Company and conditional share award over Ordinary 
                              Shares in the Company. 
c)  Price(s) and              Price (s)              Volumes (s) 
     volume(s)                 Grant of options       373,262 
                                                     ------------ 
                               Nil for Conditional 
                                Share Awards          373,262 
                                                     ------------ 
d)  Aggregated information   N/A 
     - Volume 
     - Price 
     - Total 
e)  Date of the transaction  13 July 2023 
f)  Place of the             Outside a trading venue 
     transaction 
 

Mary Basterfield - LTIP Award

 
1   Details of the person discharging managerial responsibilities 
     / person closely associated 
a)  Name                     Mary Basterfield 
2   Reason for the notification 
a)  Position/status          Group Chief Financial Officer 
b)  Initial notification     Initial notification 
     /Amendment 
3   Details of the issuer, emission allowance market participant, 
     auction platform, auctioneer or auction monitor 
a)  Name                     S4 Capital plc 
b)  LEI                      21380068SP9V65KPQN68 
4   Details of the transaction(s): section to be repeated for 
     (i) each type of instrument; (ii) each type of transaction; 
     (iii) each date; and (iv) each place where transactions have 
     been conducted 
a)  Description of           Description: Ordinary shares of 25 pence each 
     the financial            (Ordinary Shares) 
     instrument, type         ID Code: GB00BFZZM640 
     of instrument 
     and identification 
     code 
b)  Nature of the            Grant of options over Ordinary Shares in the 
     transaction              Company and conditional share award over Ordinary 
                              Shares in the Company. 
c)  Price(s) and              Price (s)              Volumes (s) 
     volume(s)                 Grant of options       197,436 
                                                     ------------ 
                               Nil for Conditional 
                                Share Awards          197,436 
                                                     ------------ 
d)  Aggregated information 
     - Volume 
     - Price                   N/A 
     - Total 
e)  Date of the transaction  13 July 2023 
f)  Place of the             Outside a trading venue 
     transaction 
 

Mary Basterfield - ESOP Award

 
1   Details of the person discharging managerial responsibilities 
     / person closely associated 
a)  Name                     Mary Basterfield 
2   Reason for the notification 
a)  Position/status          Group Chief Financial Officer 
b)  Initial notification     Initial notification 
     /Amendment 
3   Details of the issuer, emission allowance market participant, 
     auction platform, auctioneer or auction monitor 
a)  Name                     S4 Capital plc 
b)  LEI                      21380068SP9V65KPQN68 
4   Details of the transaction(s): section to be repeated for 
     (i) each type of instrument; (ii) each type of transaction; 
     (iii) each date; and (iv) each place where transactions have 
     been conducted 
a)  Description of           Description: Ordinary shares of 25 pence each 
     the financial            (Ordinary Shares) 
     instrument, type         ID Code: GB00BFZZM640 
     of instrument 
     and identification 
     code 
b)  Nature of the            Grant of options over Ordinary Shares in the 
     transaction              Company and conditional share award over Ordinary 
                              Shares in the Company. 
c)  Price(s) and              Price (s)              Volumes (s) 
     volume(s)                 Grant of options       213,078 
                                                     ------------ 
                               Nil for Conditional 
                                Share Awards          213,078 
                                                     ------------ 
d)  Aggregated information 
     - Volume 
     - Price 
     - Total                   N/A 
e)  Date of the transaction  13 July 2023 
f)  Place of the             Outside a trading venue 
     transaction 
 

Bruno Lambertini

 
1   Details of the person discharging managerial responsibilities 
     / person closely associated 
a)  Name                     Bruno Lambertini 
2   Reason for the notification 
a)  Position/status          Co-CEO, Content 
b)  Initial notification     Initial notification 
     /Amendment 
3   Details of the issuer, emission allowance market participant, 
     auction platform, auctioneer or auction monitor 
a)  Name                     S4 Capital plc 
b)  LEI                      21380068SP9V65KPQN68 
4   Details of the transaction(s): section to be repeated for 
     (i) each type of instrument; (ii) each type of transaction; 
     (iii) each date; and (iv) each place where transactions have 
     been conducted 
a)  Description of           Description: Ordinary shares of 25 pence each 
     the financial            (Ordinary Shares) 
     instrument, type         ID Code: GB00BFZZM640 
     of instrument 
     and identification 
     code 
b)  Nature of the            Grant of options over Ordinary Shares in the 
     transaction              Company and conditional share award over Ordinary 
                              Shares in the Company. 
c)  Price(s) and              Price (s)              Volumes (s) 
     volume(s)                 Grant of options       366,824 
                                                     ------------ 
                               Nil for Conditional 
                                Share Awards          366,824 
                                                     ------------ 
d)  Aggregated information 
     - Volume 
     - Price 
     - Total                   N/A 
e)  Date of the transaction  13 July 2023 
f)  Place of the             Outside a trading venue 
     transaction 
 

Brady Brim- DeForest

 
1   Details of the person discharging managerial responsibilities 
     / person closely associated 
a)  Name                     Brady Brim-DeForest 
2   Reason for the notification 
a)  Position/status          CEO, Formula.Monks 
b)  Initial notification     Initial notification 
     /Amendment 
3   Details of the issuer, emission allowance market participant, 
     auction platform, auctioneer or auction monitor 
a)  Name                     S4 Capital plc 
b)  LEI                      21380068SP9V65KPQN68 
4   Details of the transaction(s): section to be repeated for 
     (i) each type of instrument; (ii) each type of transaction; 
     (iii) each date; and (iv) each place where transactions have 
     been conducted 
a)  Description of           Description: Ordinary shares of 25 pence each 
     the financial            (Ordinary Shares) 
     instrument, type         ID Code: GB00BFZZM640 
     of instrument 
     and identification 
     code 
b)  Nature of the            Grant of options over Ordinary Shares in the 
     transaction              Company and conditional share award over Ordinary 
                              Shares in the Company. 
c)  Price(s) and              Price (s)              Volumes (s) 
     volume(s)                 Grant of options       380,657 
                                                     ------------ 
                               Nil for Conditional 
                                Share Awards          380,657 
                                                     ------------ 
d)  Aggregated information 
     - Volume 
     - Price 
     - Total                   N/A 
e)  Date of the transaction  13 July 2023 
f)  Place of the             Outside a trading venue 
     transaction 
 

Caroline Kowall

 
1   Details of the person discharging managerial responsibilities 
     / person closely associated 
a)  Name                     Caroline Kowall 
2   Reason for the notification 
a)  Position/status          General Counsel and Company Secretary 
b)  Initial notification     Initial notification 
     /Amendment 
3   Details of the issuer, emission allowance market participant, 
     auction platform, auctioneer or auction monitor 
a)  Name                     S4 Capital plc 
b)  LEI                      21380068SP9V65KPQN68 
4   Details of the transaction(s): section to be repeated for 
     (i) each type of instrument; (ii) each type of transaction; 
     (iii) each date; and (iv) each place where transactions have 
     been conducted 
a)  Description of           Description: Ordinary shares of 25 pence each 
     the financial            (Ordinary Shares) 
     instrument, type         ID Code: GB00BFZZM640 
     of instrument 
     and identification 
     code 
b)  Nature of the            Grant of options over Ordinary Shares in the 
     transaction              Company and conditional share award over Ordinary 
                              Shares in the Company. 
c)  Price(s) and              Price (s)              Volumes (s) 
     volume(s)                 Grant of options       146,664 
                                                     ------------ 
                               Nil for Conditional 
                                Share Awards          146,664 
                                                     ------------ 
d)  Aggregated information 
     - Volume 
     - Price 
     - Total                   N/A 
e)  Date of the transaction  13 July 2023 
f)  Place of the             Outside a trading venue 
     transaction 
 

James Kinney

 
1   Details of the person discharging managerial responsibilities 
     / person closely associated 
a)  Name                     James Kinney 
2   Reason for the notification 
a)  Position/status          Chief People Officer 
b)  Initial notification     Initial notification 
     /Amendment 
3   Details of the issuer, emission allowance market participant, 
     auction platform, auctioneer or auction monitor 
a)  Name                     S4 Capital plc 
b)  LEI                      21380068SP9V65KPQN68 
4   Details of the transaction(s): section to be repeated for 
     (i) each type of instrument; (ii) each type of transaction; 
     (iii) each date; and (iv) each place where transactions have 
     been conducted 
a)  Description of           Description: Ordinary shares of 25 pence each 
     the financial            (Ordinary Shares) 
     instrument, type         ID Code: GB00BFZZM640 
     of instrument 
     and identification 
     code 
b)  Nature of the            Grant of options over Ordinary Shares in the 
     transaction              Company and conditional share award over Ordinary 
                              Shares in the Company. 
c)  Price(s) and              Price (s)              Volumes (s) 
     volume(s)                 Grant of options       203,017 
                                                     ------------ 
                               Nil for Conditional 
                                Share Awards          203,017 
                                                     ------------ 
d)  Aggregated information 
     - Volume 
     - Price                   N/A 
     - Total 
e)  Date of the transaction  13 July 2023 
f)  Place of the             Outside a trading venue 
     transaction 
 

Mel Folahan

Deputy Company Secretary

+44 (0) 20 3793 0003

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