SDL Sdl Plc

RNS Number:2394A
SDL PLC
29 June 2004



 BEST WESTERN AND SDL TO REVOLUTIONIZE WEB CONTENT TRANSLATION WITH KBT SYSTEM

          WORLD'S LARGEST HOTEL CHAIN(R) Saves Two Million Dollars in

                        Local Language Translation Costs


Maidenhead, UK - 29 June 2004 - SDL International (London Stock Exchange:
'SDL'), the world's leading provider of translation services and technology
solutions, and Best Western International, the world's largest hotel brand,
today announced an agreement to deploy the SDL Knowledge-based Translation
SystemTM (SDL KbT SystemTM) to provide local language web content worldwide. In
the second largest technology solution contract ever signed by SDL, Best Western
will use the SDL KbT System to save an estimated $2 million over the cost of
traditional translation within the first year of operation.


Best Western hopes to increase online booking revenues by providing its more
than 4,000 worldwide members with hotel features, local amenities information
and booking capabilities in multiple languages.  Implementation will involve
translation of more than four million words on four thousand web sites plus
daily updates into four languages: French, Spanish, Italian and German.


SDL KbT System is a unique solution within the translation industry. It ensures
faster time to market, accurate high quality translation and systematic workflow
for high volume jobs. It can achieve savings as high as 60% when compared to
traditional localization processes.


"We are very excited about the potential of the SDL KbT System," said Ric
Leutwyler, senior vice president brand quality & member services at Best
Western. "SDL partnered with us as we identified and developed our overall
commercial strategy. We are now able to achieve high quality translations in
half the time and at substantially lower cost than traditional translation
processes, which are simply too expensive and time-consuming. We have every
confidence in the success of this partnership and the value the SDL KbT System
will return to our global business goals."


"No longer do global businesses have to accept that translation is expensive,
slow and difficult to manage," commented Terry Lawlor, vice president worldwide
marketing at SDL.  "The SDL Knowledge-based Translation System is
revolutionizing our industry, allowing global content delivery to be aligned
with modern business practices and pressures. We have made it possible for Best
Western to achieve its quality and time objectives at substantially lower cost,
which is fundamental to the success of its business case for the localization
work."


About Best Western

Best Western International is THE WORLD'S LARGEST HOTEL CHAIN(R) with more than
4,100 hotels in 81 countries and territories.  It is a membership association of
independently owned and operated hotels that provides marketing, reservations
and operational support to its members. For more information visit
www.bestwestern.com/newsroom.


About SDL International

SDL International (London Stock Exchange: 'SDL') is the world's leading provider
of translation services and technology solutions. Employing over 1300 staff
worldwide, its comprehensive and integrated offerings include translation
memory, adaptive machine translation, a full range of localization services and
the world's first knowledge-based translation system.


Whether in sourcing or outsourcing, organizations benefit from enhanced
translation productivity through SDL's commitment to continuous innovation in
software and service delivery. Its customers span consumer, SME and enterprise
markets, including global industry leaders Adobe, Bayer, Bosch, Canon, DAF,
General Motors, Kodak, Microsoft, Morgan Stanley, Novartis, Reuters and SAP. SDL
International is headquartered in the UK and has 40 offices across North
America, Asia and Europe. For more information, visit www.sdl.com.


For further information please contact:

Fiona Camden
Tel:  +44 (0)1628 410120
Email: fcamden@sdl.com


                      This information is provided by RNS
            The company news service from the London Stock Exchange
END

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