SANTA CLARA, California,
November 7, 2018 /PRNewswire/ --
SDL (LSE: SDL), a global leader in
content creation, translation, management and delivery, today
launches SDL Content Assistant, bringing content will create itself
to reality - a state in SDL's Five Future States of Content. As a
first-of-a-kind Linguistic AI-driven tool, SDL Content Assistant
provides assistive content authoring, intelligently automating,
accelerating and enhancing the content creation process for
marketers.
In an era where content drives customer engagement and sales,
global enterprises need to quickly produce relevant content at
scale across many formats including brochures, white papers,
videos, email, website editorial and social content. However, many
marketers list having limited bandwidth to create content (51%) or
generate enough content variety or volume (50%) among the top five
challenges they face (LinkedIn Technology Marketing Group).
"We calculate that one piece of source content can produce at
least 280 variants for a global campaign. To deal with the
exponential growth in content, enterprises and marketing agencies
should adopt a Global Content Operating Model (GCOM), which
optimizes of the content supply chain by moving from manual
processes to automated technology. We predicted content will create
itself in our Five Future States of Content and now we are making
it reality," said Peggy Chen, Chief
Marketing Officer at SDL.
By instantly learning from and processing large volumes of
original source content, SDL Content Assistant intelligently
identifies themes, patterns and extracts topics. Key information
and smart content summaries are automatically generated at the
click of a button, highlighting any important quotes, facts and
figures and even suggesting social streams at speed.
Content owners get their own AI assistant, helping them quickly
understand the context of in-depth files and produce high-quality
content variants to satisfy the many marketing channels -- email,
website, blogs, and other campaign material. With interactive
editing built into the tool, marketers can review and approve
content to roll-out campaigns faster and engage global audiences,
all while improving internal processes and resource allocation.
"By embedding Hai, our Linguistic AI, into SDL Content
Assistant, we can now enable marketers and writers to understand
large volumes of background content, so they can start creating
engaging and relevant marketing content faster. This helps
eliminate the dreaded blank page and hours of reading that so many
experience. Brands get the edge over the competition by meeting the
content demands of a global audience, all while cutting through the
content noise," continued Chen.
The beta version of SDL Content Assistant will be available in
1H 2019. To register your interest and try the tool before general
availability, please click here.
About SDL
SDL (LSE: SDL) is the global leader in content creation,
translation and delivery. For over 25 years we've helped companies
communicate with confidence and deliver transformative business
results by enabling powerful experiences that engage customers
across multiple touchpoints worldwide. Are you in the know? Find
out why 88 of the top 100 global companies work with and trust us
on SDL.com. Follow us
on Twitter, LinkedIn and Facebook.
SOURCE SDL plc