SDL PLC Product Launch (6766G)
November 07 2018 - 11:00AM
UK Regulatory
TIDMSDL
RNS Number : 6766G
SDL PLC
07 November 2018
SDL Content Assistant Automates Content Creation
Santa Clara, CA, UK-November 7, 2018 - SDL (LSE: SDL), a global
leader in content creation, translation, management and delivery,
today launches SDL Content Assistant. As a first-of-a-kind
Linguistic AI-driven tool, SDL Content Assistant provides assistive
content authoring, intelligently automating, accelerating and
enhancing the content creation process for marketers.
In an era where content drives customer engagement and sales,
global enterprises need to quickly produce relevant content at
scale across many formats including brochures, white papers,
videos, email, website editorial and social content. However, many
marketers list having limited bandwidth to create content (51%) or
generate enough content variety or volume (50%) among the top five
challenges they face (LinkedIn Technology Marketing Group).
By instantly learning from and processing large volumes of
original source content, SDL Content Assistant intelligently
identifies themes, patterns and extracts topics. Key information
and smart content summaries are automatically generated at the
click of a button, highlighting any important quotes, facts and
figures and even suggesting social streams at speed.
Content owners get their own AI assistant, helping them quickly
understand the context of in-depth files and produce high-quality
content variants to satisfy the many marketing channels -- email,
website, blogs, and other campaign material. With interactive
editing built into the tool, marketers can review and approve
content to roll-out campaigns faster and engage global audiences,
all while improving internal processes and resource allocation.
"By embedding our Linguistic AI, into SDL Content Assistant, we
can now enable marketers and writers to understand large volumes of
background content, so they can start creating engaging and
relevant marketing content faster. This helps eliminate the dreaded
blank page and hours of reading that so many experience. Brands get
the edge over the competition by meeting the content demands of a
global audience, all while cutting through the content noise," said
Peggy Chen, Chief Marketing Officer at SDL plc.
The beta version of SDL Content Assistant will be available in
1H 2019. To register your interest and try the tool before general
availability, please click here.
About SDL
SDL (LSE: SDL) is the global leader in content creation,
translation and delivery. For over 25 years we've helped companies
communicate with confidence and deliver transformative business
results by enabling powerful experiences that engage customers
across multiple touchpoints worldwide. Are you in the know? Find
out why 88 of the top 100 global companies work with and trust us
on SDL.com. Follow us on Twitter, LinkedIn and Facebook.
Media Contacts:
SDL
Maria Hudson / Denis Davies
Corporate Communications
mhudson@sdl.com / ddavies@sdl.com
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END
PRLUBVSRWVAARAA
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