LONDON, Nov. 5, 2018 /PRNewswire/ -- Disruptive
language service provider Locaria today announced the addition of
Allan Hall as Business Development Director.
Bringing with him a wealth of experience built during his 20
years at SDL Plc (LON:SDL), Allan is a strong addition to
Locaria, which until now has grown almost entirely by inbound leads
and referrals. The addition of an LSP industry heavyweight
complements the management team's existing digital know-how and
shows that the company is looking to actively engage with
large-scale language service buyers who are seeking a new model of
performance-driven localisation.
"Locaria leads a new breed of transcreation companies with
customer engagement at their core. When I discovered their radical
data-driven approach, built on their unique access to data from
Google, Yandex, Baidu and other online platforms, I knew they had
something special. Their emergence from a digital marketing agency
has created a proactive and ROI-focused culture that established
LSPs struggle to recreate. I can see huge value-add in their
approach and I can't wait to share their proposition more widely,"
commented Hall.
The company, headquartered in London, sits within The Stagwell Group and was
created to address the shortfall in digital marketing
performance that sub-optimal translation practices were causing.
Leveraging their access to search engine data, processes for
multilingual keyword research were built, ensuring consistency and
relevancy between website and marketing content. This
delivered exceptional returns for online advertisers expanding into
international markets, leading to brands such as hotels.com,
Autodesk, IG, Graff, Harris and NRG seeking out their services.
Founder of Locaria, Hannes Ben,
commented, "We are delighted to announce Allan's
appointment. Allan was instrumental in building SDL and his
extensive experience means he has his finger on the pulse of what
matters to localisation buyers. Our offering transforms the
translations industry by delivering ROI through a more objective
approach. The addition of Allan to the management team will
accelerate Locaria's growth across existing and new client
sectors."
About Locaria:
Locaria is a pioneering digital language service provider.
Seeking to end subjectivity in language services, it builds search
data and engagement metrics into localisation processes across 50+
languages and 90+ markets. Locaria is the only LSP certified with
the world's major search engines, and with full access to their
data.
The company's clients come from a variety of industries
including luxury, retail, travel, hospitality, finance and
tech.