MAIDENHEAD, England,
November 5, 2018 /PRNewswire/ --
SDL (LSE: SDL), a global leader in content creation,
translation, management and delivery, today announces that global
brands are turning to SDL Tridion Docs, a structured content
management system, to overcome the complexity of creating,
managing, translating and distributing in-depth product content and
technical documentation at scale, and across all digital
touchpoints.
Customers now expect a continuous experience across every device
and channel - and the ability to access in-depth content that helps
inform their purchasing decision. Everything from marketing
material, product information, fact sheets and videos needs to be
delivered instantly to their device of choice - in their own
language - to encourage customers along their buying journey.
"Most marketing organizations have spent years on improving the
digital experience they deliver, but virtually none of them have
tapped into the value of in-depth product information. Product and
support teams still heavily rely on document and PDF centric
delivery of information, which is distributed in a way that is
disconnected from the marketing content. A huge opportunity exists
for companies that embrace delivery of granular, web-friendly
product information to help customers find answers quickly, and to
boost SEO far beyond what optimization of marketing content could
achieve," said Arjen van den Akker,
Director of Product Marketing, SDL.
He continues, "As a DITA-based structured content management
solution, SDL Tridion Docs - part of SDL Tridion DX - helps brands
deliver on that ambition. It's why some of the globe's biggest
companies are embracing the DITA standard to componentize and
manage their content more holistically to drive digital
transformation strategies."
SDL is changing the way brands address these challenges. For
example, working in close collaboration with partner Acrolinx, SDL
Tridion Docs is helping VMWare overcome the continued challenges
associated with its global transformation. Adopting DITA has
enabled VMware to integrate disparate content systems - some
through acquisition - in a way that delivers high-quality content
to its audiences.
More recently in Asia Pacific
HIKVision, Great Wall Motors, QNAP and United Imaging have turned
to SDL Tridion Docs to manage their complex structured content
environments. One of the globe's leading engineering groups and
manufacturers also recently selected SDL Tridion Docs to organize
content in a way that supports global technical writers.
Other companies to have deployed SDL Tridion Docs include Linde
Materials Handling (MH), Nielsen, Hach, DAF and AGCO.
SDL Tridion DX combines the best of Structured Content
Management (CCMS), Web Content Management (WCM) and translation
technology to help teams create and manage technical content - like
manuals, datasheets and documents - and better collaborate
throughout the review process. By managing content creation and
delivery in this way, companies can offer instant access to
high-quality technical content on a website, or through any channel
or digital device they choose to engage with a brand.
VMware and Acrolinx will join industry leaders at this year's
SDL Connect event, offering insights on VMWare's transition to a
DITA-based way of working. A presentation by VMware's Laura Bellamy, Director of Content Strategy and
Operations, and Greg Kalten, Senior
Solutions Architect - Kristen
Petersen, Executive Sales Director at Acrolinx - will
focus on "Content Quality at Scale: Using Acrolinx and SDL to Speed
Business Transformation." The session will offer real-life examples
of how SDL Tridion Docs is helping one of the globe's leading
technology brands through its content transformation.
About SDL
SDL (LSE: SDL) is the global leader in content creation,
translation and delivery. For over 25 years we've helped companies
communicate with confidence and deliver transformative business
results by enabling powerful experiences that engage customers
across multiple touchpoints worldwide. Are you in the know? Find
out why 88 of the top 100 global companies work with and trust us
on SDL.com. Follow us
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SOURCE SDL plc