MAIDENHEAD, England,
Aug. 8, 2018 /PRNewswire/ -- SDL
(LSE: SDL), a leader in global content management, translation and
digital experience, today announces that analyst firms are
recognizing SDL. Ovum named SDL Tridion DX a Leader in its latest
report.
In Ovum's Decision Matrix: Selecting a Web Experience
Management (WEM) Solution, 2018–19, which compares a range of
12 WEM and web content management (WCM) vendors on multiple
dimensions, SDL Tridion DX's best-of-breed approach stands out
against competitors, and aligns with enterprises' needs to support
their current and future digital experience initiatives. Strengths
recognized by Ovum include:
- Experience optimization, to enable personalized experiences
using both web-session specific data and customer data.
- BluePrinting®, to manage content relationships and dependencies
across languages, brands, and channels.
- Integration / interoperability, based on a rich set of APIs and
product connectors.
- Artificial Intelligence, to deliver the right content in the
right context across all touchpoints.
Ovum also points out that: "SDL's translation capabilities
provide an advantage over its competitors. Its best-of-breed
approach helps distinguish it for enterprises looking to get away
from lock-in of a single-vendor suite, which may lack the
functionality of disruptive and emerging technologies, leaving them
with fewer options to deliver next-generation digital experiences."
1
Earlier this year Ars Logica named SDL Tridion Sites (part
of SDL Tridion DX) among the top 3 WCM platforms in
its Compass Guide to WCM. In the analyst firm's product
evaluation and Compass Guide, SDL Tridion Sites ranked highly
across both business and technical criteria, leading the industry
in content marketing tools, extreme scalability and enterprise tech
stack leverage.
The report highlights SDL's second-to-none globalization and
localization capabilities, offering global brands a highly scalable
best-of-breed WCM platform that incorporates one of the broadest
sets of feature-functionality available on the market.
The combination, according to Ars Logica, helps global
corporates overcome the complex challenge of managing and marketing
their multiple online brands across geographies, languages, and
channels from one global content management system.
"We consider SDL Tridion DX to be one of the most versatile
content management systems around," said Egbert Hendriks, Senior Director, Digital
Engagement, EPAM. "The structured content approach with strong
separation of concerns allows us to use SDL Tridion DX as a core
'system of record' in many new architectures, highly integrated
with the diverse enterprise digital marketing systems that we
encounter."
"We feel that the recognition we received throughout 2018
validates our strategy that a best-of-breed approach gives brands
more options and the flexibility they need to build
customer-centric experiences," said Arjen
van den Akker, Product Marketing Director, SDL. "Recent
groundbreaking research conducted by Digital Clarity Group, focused
on buyer trends, preferences, and strategies for digital experience
platforms, further underpins this vision."
SDL was also positioned in Gartner's Magic Quadrant for
Web Content Management, which was released on 30 July 2018. In this research, Gartner evaluates
Web Content Management (WCM) vendors in the market based on
completeness of vision and ability to execute. 2
SDL Tridion DX, which combines the best of Web Content
Management and Structured Content Management (CCMS) with
translation technology, brings an agile approach to the content
supply chain, transforming the way information is created, managed
and delivered for a global audience.
1Ovum Decision Matrix: Selecting a Web Experience
Management (WEM) Solution, 2018–19, Sue
Clarke, July 6, 2018
2Gartner Magic Quadrant for Web Content
Management, Mick MacComascaigh, Jim
Murphy, July 30, 2018
Gartner does not endorse any vendor, product or service
depicted in its research publications, and does not advise
technology users to select only those vendors with the highest
ratings or other designation. Gartner research publications consist
of the opinions of Gartner's research organization and should not
be construed as statements of fact. Gartner disclaims all
warranties, expressed or implied, with respect to this research,
including any warranties of merchantability or fitness for a
particular purpose.
About SDL
SDL (LSE: SDL) is the global leader in
content creation, translation and delivery. For over 25 years we've
helped companies communicate with confidence and deliver
transformative business results by enabling powerful experiences
that engage customers across multiple touchpoints worldwide. Are
you in the know? Find out why 85 of the top 100 global companies
work with and trust us on SDL.com. Follow us on LinkedIn, Twitter
and Facebook.
View original
content:http://www.prnewswire.com/news-releases/sdl-recognized-for-its-web-content-management-300693417.html
SOURCE SDL plc