NEW YORK, Nov. 26, 2012 /PRNewswire/ --
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WHAT:
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SDL (LSE: SDL), the leading provider of Global
Information Management solutions,
today announced that Ian
Truscott, SDL's vice president of product marketing
will
present at the industry
leading Gilbane Conference on Thursday, November
29.
Truscott's session, titled
Why Do You Need Mobile Now & How do You Justify It? will
provide actionable advice on how to build a sustainable mobile
strategy, as well as provide insight on effective ways to measure a
company's mobile success.
Now that more than half of
Americans own a smartphone, the importance of the mobile channel is
indisputable. SDL is focused on helping companies create compelling
customer journeys that are relevant and engaging across all
geographies and channels.
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WHY:
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- As the popularity of mobile
devices continues to rise, companies will soon find the majority of
their customers are looking to interact on this
channel.
- In order to create a
compelling customer journey, companies must be present on all the
channels on which their customers are
interacting.
- Attendees will walk away
with best practices on how to build a customer experience on the
mobile channel, including advice on where to start and tips and
tricks for measuring results.
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WHO:
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Ian
Truscott, vice president of
product marketing for SDL and former Gilbane analyst, is an
experienced and passionate advocate of web engagement, web
experience, content management and digital marketing. He has spent
more than a decade working in the content management software
industry and has taken various enterprise software solutions to
market, including supply chain optimization, enterprise integration
and content management solutions.
Ian will be joined on the
panel by Avery Cohen, Principal at Metrist Partners. The panel will
be moderated by Cathy McKnight, Partner & Principal Analyst at
Digital Clarity Group.
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WHEN:
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Thursday, November 29,
2012 from 8:30 – 9:30 a.m.
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WHERE:
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InterContinental Boston Waterfront
510 Atlantic
Avenue
Boston, MA
02210
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About SDL
SDL is the leader in
Global Information Management. Global Information Management
enables companies to engage with their customers throughout the
customer journey –from brand awareness, to sales and after-sales
support– and across languages, cultures and channels.
SDL's best-of-breed Web Content Management, eCommerce,
Structured Content and Language Technologies, combined with its
Language Services drive down the cost of content creation,
management, translation and publishing. SDL solutions increase
conversion ratios and customer satisfaction through targeted
information across all customer touch
points.
Global industry leaders who rely on SDL
include ABN-Amro, Bosch, Canon, CNH, FICO, GlaxoSmithKline,
Hewlett-Packard, KLM, Microsoft, NetApp, Philips, SAP and Sony. SDL
has over 1500 enterprise customers, has deployed over 170,000
software licenses and provides access to on-demand portals for 10
million customers per month. It has a global infrastructure of more
than 60 offices in 35 countries. For more information, visit
www.sdl.com
Media Contact:
Jacqueline Brown
GolinHarris for SDL
Tel.
1-415-318-4361
jacqueline.brown@golinharris.com
SOURCE SDL