NEW YORK, Feb. 23, 2012 /PRNewswire/ -- SDL (LSE:
SDL), the leading provider of Global Information Management
solutions, is proud to support the launch of an innovative platform
on KLM.com that harnesses the global brand experience with
multilingual rich media.
KLM Royal Dutch Airlines, one of the oldest airlines in the
world, was one of the first companies to implement SDL Tridion®. As
an SDL customer for nearly 10 years, KLM turned to SDL Media
Manager™ for managing the technology that supports videos and
images on the KLM.com website. Beyond providing inspirational
information to travelers, the experience platform features images,
sounds and more than 30 videos and interactive elements that offer
visitors a taste of what they can expect on board. The videos
preview on-board services such as meals and wine selections, show
behind-the-scenes footage of how KLM designed everything from the
dinnerware to the entertainment options and narrate the company
history in a modern and engaging medium. In addition, every
component of the interactive platform can be shared through social
media.
"The greatest challenge presented by the use of rich media was
to fully embed the content in KLM.com, translate the videos and
content into no fewer than 18 languages and render it suitable for
different types of web browsers and devices," says Rob Zwerink,
Director E-Development of KLM. "This solution is easy to manage and
to reuse over all our different online touchpoints, including
mobile and social media."
"KLM's new experience platform is spectacular and we're thrilled
the company has chosen SDL Media Manager to execute its vision of
taking customer experience management to a new level," said Jan
Jaap Kolleman, CEO of the Web Content Management Solutions division
at SDL. "With SDL's powerful multilingual and multimedia
capabilities, we're confident in KLM's ability to deliver its
customers the most dynamic brand experience possible. We're proud
to be a part of their next generation of digital engagement."
SDL has a strong portfolio of travel clients that also includes
Virgin Atlantic, Emirates, Alitalia, Denver Airport and Mandarin
Oriental Hotels. For more information on other SDL customers,
please visit: http://www.sdl.com/customers-by-industry
About SDL
SDL enables global businesses to engage with their
customers in the language, the media and at the moment they choose.
We help businesses manage their brands, drive global revenues,
accelerate speed to market and enrich their customers' experience.
SDL's enterprise-ready innovative technology and service solutions
span the entire customer journey and include social listening and
marketing analytics, campaign management, language management and
services, video and written content creation, web content
management, dynamic technical documentation publication and
eCommerce. SDL solutions drive global reach across multiple
languages, cultures, channels and media. SDL has over 1,500
enterprise customers, 400 partners and a global infrastructure of
70 offices in 38 countries. For more information, visit
www.sdl.com.
About KLM Royal Dutch Airlines
KLM Royal Dutch Airlines was founded in 1919, making it the
world's oldest airline operating under its original name. In 2004,
Air France and KLM merged to form AIR FRANCE KLM. The merger produced the strongest
European airline group based on two powerful brands names and hubs
-- Amsterdam Airport Schiphol and Paris
Charles de Gaulle. The two airlines collaborate on three
core activities while maintaining their own identities --
passenger transport, cargo, transport, and aircraft
maintenance.
In the Netherlands, KLM
comprises the core of the KLM Group which further includes KLM
cityhopper and transavia.com. KLM serves 135 destinations using a
modern fleet of 157 aircraft and employs over 33,000 people around
the world. KLM is a leader in the airline industry, which offers
reliable operations and customer-oriented products resulting from
its policy of enthusiasm and sustainable innovation.
KLM is a member of SkyTeam, an airline alliance offering a
network of 926 destinations in more than 173 countries. The KLM
network connects the Netherlands
to every important economic region around the world and, as such,
serves as a powerful driver for the Dutch economy.
For more information, visit www.klm.com
Contact
GolinHarris for SDL (Americas) – Ivana Gaspic
+1 415 318 4367
igaspic@golinharris.com
SDL Europe and Corporate Headquarters - Amy Hall
+44 (0)1628 410120
amyhall@sdl.com
SDL ASIA Pacific - Richard
Delanty
+81 90 6695 5313
rdelanty@sdl.com
SOURCE SDL