MAIDENHEAD, England,
May 23, 2011 /PRNewswire/ -- SDL
(LSE: SDL), the leading provider of Global Information Management
solutions, today announced the release of SDL LiveContent™ 2011, a
software application that transforms the online experience for
anyone who needs product related information. SDL LiveContent
makes product content interactive, context-aware, compelling and
available on multiple devices and via multiple channels. Able to
respond to a customer's interests and needs with targeted product
information, SDL LiveContent brings technical information to life
and heralds the death of the traditional "technical manual." With
SDL LiveContent, companies can improve customer experience, divert
calls from support centers to self-service, and provide new revenue
and upselling opportunities.
SDL LiveContent achieves these benefits by generating product
information on the fly from a database of well-structured content.
Designed for both global corporations that sell products as well as
publishing companies that sell information, SDL LiveContent is the
missing link between the authorized repositories of structured
content and the increasingly online and mobile customer.
"SDL LiveContent has empowered Jordan Publishing to offer users
a new experience in online access," said Helena Brown, technical director of Jordan
Publishing Limited, the UK's leading independent legal publisher.
"With our partner Letterpart, we envisaged a new service that would
make it easier for our customers to find, access and use content
online. Letterpart and SDL LiveContent have helped us achieve this
next generation online platform."
"The idea in the past was to get readers to use information more
effectively by making it electronic. But now, the information
itself is more dynamic than it used to be," said Toby Bell, vice president of Gartner Research.
"Everything is changing incredibly fast. The ways that corporations
are communicating with customers has transformed accordingly: to
provide media-rich, meaningful, and contextually targeted
information to customers and prospects. This critical leverage is
top of mind for many c-level executives."
Designed as an extension to SDL's popular suite of structured
content technology software, this new release of SDL LiveContent
2011 offers a number of new capabilities. SDL LiveContent 2011
provides:
- The ability to "roundtrip" comments from SDL LiveContent to
authors of the content so organizations can improve content and
respond quickly to information gaps
- A reporting dashboard for "content utilization," showing the
precise ways in which information is consumed so that an
organization can improve the usefulness of the information it is
producing
- Out-of-the-box support for DITA 1.2, the latest version of the
XML standard for technical information
"Over the next five years, we expect a broad sea change in how
corporations engage with their customers through product
documentation and other educational or reference materials written
for an increasingly savvy consumer," said Kevin Duffy, CEO of SDL Structured Content
Technologies division. "This change is just beginning and SDL
LiveContent makes it possible for companies to be on the leading
edge of this exciting transformation to dynamic, interactive,
targeted content delivery."
For additional information about SDL LiveContent 2011, please
visit www.sdl.com/livecontent2011.
There you will find the LiveContent product brief, a case study
detailing a real world implementation of SDL LiveContent, a white
paper about next generation customer engagement, information about
an upcoming webinar, an FAQ about the SDL LiveContent 2011release,
and much more.
About SDL
SDL is the leader in Global Information Management. Global
Information Management enables companies to engage with their
customers throughout the customer journey –from brand awareness, to
sales and after-sales support– and across languages, cultures and
channels.
SDL's best-of-breed Web Content Management, eCommerce,
Structured Content and Language Technologies, combined with its
Language Services drive down the cost of content creation,
management, translation and publishing. SDL solutions increase
conversion ratios and customer satisfaction through targeted
information across all customer touch points.
Global industry leaders who rely on SDL include ABN-Amro, Bosch,
Canon, CNH, FICO, GlaxoSmithKline, Hewlett-Packard, KLM, Microsoft,
NetApp, Philips, SAP and Sony. SDL has over 1500 enterprise
customers, has deployed over 170,000 software licenses and provides
access to on-demand portals for 10 million customers per month. It
has a global infrastructure of more than 60 offices in 35
countries. For more information, visit www.sdl.com
SDL Europe and Corporate Headquarters - Amy Hall
+44 (0)1628 410120
amyhall@sdl.com
SDL Americas – Mary Parsons
+1 781 756 5454
mparsons@sdl.com
SDL ASIA Pacific - Richard
Delanty
+81 90 6695 5313
rdelanty@sdl.com
SOURCE SDL