NEW YORK, Jan. 24, 2011 /PRNewswire/ --
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WHAT:
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SDL (LSE: SDL)
the leading provider of Global Information Management solutions,
will present at the upcoming KMWorld roundtable webinar titled,
"The Customer Experience: How to Make it Better."
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Robert Carroll, CMO, North
America, of SDL Web Content Management
Solutions, will join David Scalera, Web
Solutions Evangelist for Ektron, to discuss best practices to
improve customer interaction. Challenges and opportunities to be
addressed include:
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- Why multi-channel marketing and
management is not optional -- it's a corporate
necessity.
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- How to overcome the challenge of
balancing centralized messages and branding with the need for
targeted content.
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- How to build self-populating
online knowledgebases through social business software.
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WHO:
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Robert Caroll, CMO, North
America, of SDL, the leading provider of Global Information
Management solutions. Robert has more than 20 years of strategic
marketing experience at both start-ups and Fortune 500 companies in
the software, media, online publishing, and software-as-a-service
industries.
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WHEN:
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Tuesday, Jan. 25, 2011 at 11:00
A.M. PST/ 2:00 P.M. EST.
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WHERE:
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To register for the free
webinar, please visit http://www.kmworld.com/webinars
or click here.
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About SDL
SDL is the leader in Global Information Management. Global
Information Management enables companies to engage with their
customers throughout the customer journey – from brand awareness,
to sales and after-sales support – and across languages, cultures
and channels.
SDL's best-of-breed Web Content Management, eCommerce,
Structured Content and Language Technologies, combined with its
Language Services drive down the cost of content creation,
management, translation and publishing. SDL solutions increase
conversion ratios and customer satisfaction through targeted
information across all customer touch points.
Global industry leaders who rely on SDL include ABN-Amro, Bosch,
Canon, CNH, FICO, GlaxoSmithKline, Hewlett-Packard, KLM, Microsoft,
NetApp, Philips, SAP and Sony. SDL has over 1500 enterprise
customers, has deployed over 170,000 software licenses and provides
access to on-demand portals for 10 million customers per month. It
has a global infrastructure of more than 60 offices in 35
countries. For more information, visit www.sdl.com
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Media Contact:
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Mary Placido
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GolinHarris for SDL
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Tel. 1-415-318-4375
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Email:
mplacido@golinharris.com
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SOURCE SDL