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TIDMRAM 
 
 
RAM Investment Group PLC 
13 September 2010 
 
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News Release 
                             September 13h 2010 
 
 
 
RAM INVESTMENT GROUP PLC: SUBSTANTIVE NEW OUTDOOR DIGITAL ADVERTISING CONTRACTS 
                      WITH SHOPPING MALLS THROUGHOUT THE UK 
 
 
 
Ram Investment Group PLC ("RAM") announces its outdoor digital subsidiary Ram 
Vision has signed 17 contracts - in the last eight weeks - with shopping malls 
across the UK. This more than doubles the number of contracts signed since Ram 
Vision was formed in November 2009, when RAM acquired the assets of ASG Media 
PLC (ASG) and the business of Estates Media Partners Ltd. (EMP) two players in 
the nascent outdoor digital industry. 
 
The four largest of these recently signed contracts have a combined annual 
shopper footfall of 100 million: Liverpool 1, Liverpool; Lakeside, Thurrock 
Eldon Square, Newcastle and Stop Shop, Clapham London. 
 
RAM's Executive Chairman, Tim Baldwin, commented: 
 
"While the newly signed contracts have added 60% to the Ram Vision portfolio of 
formalised digital contracts, the footfall in the mall space has increased by an 
even greater percentage. 
 
Ram Vision's early activity was the legal formalisation of the trading relations 
with malls that were inherited on creation Increasingly though agreements are 
being made with new malls and owners. Mall owners with which we now trade 
include: Grosvenor Estates, Land Securities, Hammerson, Henderson, Capital 
Shopping Centres, Capital & Regional and Frogmore. 
 
Significantly, all but four of the 17 recent mall contracts are entirely new 
relationships. The advent of new relationships began with the five year contract 
this March in Birmingham; 29 new screens supplied and installed by Ram Vision in 
the famous Bullring  which has the UK's highest annual footfall of shoppers, 39 
million." 
 
The additional 17 recently won mall contracts, are expected to deliver new 
additional annual revenues of GBP1,275,000 reflecting an average annual 
forecasted income of GBP75,000 per mall per annum. 
 
"Ram Vision is continuing to tie up contractually other trading relationships 
with malls that it inherited. The total number of trading relationships both 
formally contracted and pending amount to 45. 
 
RAM Vision has also scored a first for outdoor digital by adopting YCD 
multi-media software.  This software is able to deliver cinema broadcast 
quality. "Greater quality of resolution means that advertisers will start to see 
outdoor digital as an even more attractive medium to promote their brands" says 
Tim Baldwin. He concludes: "The substantial increase in our network, the strong 
endorsements implicit in our new property partner arrangements and our new 
technology tie-ups gives us a strong platform for significant revenue growth in 
2011. Despite the uncertain economy in the UK, the board of RAM is comfortable 
with its strong expectations for Ram Vision." 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
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