Pelatro PLC Pelatro in Multichannel Marketing Hub space
August 28 2018 - 2:01AM
RNS Non-Regulatory
TIDMPTRO
Pelatro PLC
28 August 2018
28 August 2018
Pelatro Plc
("Pelatro" or the "Company")
Pelatro evolves as a player in Multichannel Marketing Hub
space
Pelatro (AIM: PTRO), the global precision marketing software
specialist, is pleased to announce that following the successful
acquisition of Danateq, it is now offering a suite of products
called the mViva Multichannel Marketing Hub consisting of mViva
Contextual Marketing Solution, mViva Loyalty Management Solution
and mViva Intelligent Notification Manager.
Given the highly competitive nature of the telecom industry,
marketing leaders are increasingly looking for personalized, real
time, multichannel engagements to ensure sustainable growth. It is
this crucial gap that Pelatro is able to bridge by offering our
mViva Multichannel Marketing Hub.
Using the Pelatro mViva Multichannel Marketing Hub, marketers
can:
-- Obtain a 360-degree view of each customer in real time
-- Engage with each customer across both traditional and digital channels
-- Despatch targeted, personalized, contextual and relevant campaigns
-- Improve loyalty thereby materially reducing churn
-- Consolidate all communication with customers on a single
platform to achieve unified and intelligent communication
Subash Menon, Managing Director of Pelatro, commented:
"With over a dozen customers across as many countries, Pelatro
is forging ahead in helping telcos to grow revenue and reduce
churn. This expanded offering and full suite of products will
further deepen the engagement between Pelatro and the telcos."
Further information on the mViva Multichannel Marketing Hub can
be viewed on the Company's website at
http://www.pelatro.com/investors/media-2/.
Contact details:
Pelatro Plc
Subash Menon, Managing Director c/o IFC
Nic Hellyer, Finance Director
finnCap Limited (Nominated Adviser and
Broker) +44 (0)20 7220 0500
Adrian Hargrave/Kate Bannatyne
IFC Advisory Limited (Financial PR and
IR) +44 (0)20 3934 6630
Tim Metcalfe/Miles Nolan/Zach Cohen
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END
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