LightwaveRF PLC UK consumers connect with the Smart family
February 11 2019 - 2:00AM
RNS Non-Regulatory
TIDMLWRF
LightwaveRF PLC
11 February 2019
11 February 2019
LightwaveRF plc
(AIM: LWRF)
UK consumers connect with the Smart family
LightwaveRF plc ("LightwaveRF", "Lightwave" or "the Company"),
the leading smart home solutions provider, is pleased to announce
that its first fully integrated digital advertising campaign has
delivered a significant increase in Lightwave brand awareness,
interest in the lighting range and customer engagement.
The campaign, which launched just before Christmas, features a
series of videos and stills showing the Smart family enjoying the
benefits of Lightwave intelligent lighting. Utilising social media,
YouTube and digital display advertising the campaign has targeted
UK consumers interested in home renovation and smart home
technology. The brand has successfully reached new audiences,
indicated by the number of views on YouTube which now exceed
400,000. The full length video is also viewable on the Company's
blog https://lightwaverf.com/blogs/news/meet-the-smarts and the
smart lighting category page
https://lightwaverf.com/pages/smart-lighting.
Strong interest in the Lightwave brand has been observed, with
48% of viewers watching through to the end of the video. Customer
engagement, measured through the overall web traffic during the
period of the campaign, was up 54% compared to the immediate prior
period. Conversion rates through to revenue generation are now
being tracked.
Commenting on the campaign, Jason Elliott, Chief Executive
Officer, said: "This targeted digital campaign is part of the plan
to bring the Lightwave brand to a mass market audience. The level
of engagement from this campaign is a real success which we are now
looking to further roll out and develop."
This increased investment in marketing and paid advertising
complements more regular editorial features in publications such as
Ideal Home, which recently listed Lightwave as 'best for upgrading
your existing lights'. The magazine scores the latest range of
products 4 out of 5 stars in their 'best smart lighting' buying
guide:
https://www.idealhome.co.uk/buying-guide-reviews/best-smart-lighting-220240.
For further information:
LightwaveRF plc www.lightwaveRF.com
Jason Elliott, CEO +44 (0) 121 250 3625
Kevin Edwards, CFO
Stockdale Securities Limited www.stockdalesecurities.com
Tom Griffiths/David Coaten +44 (0) 20 7601 6100
----------------------------
Yellow Jersey PR www.yellowjerseypr.com
Charles Goodwin/Annabel Atkins +44 (0) 7747 788 221
----------------------------
About LightwaveRF
LightwaveRF plc ("LightwaveRF", "Lightwave" or "the Company"),
is the UK's only fully integrated home automation company.
New customers typically buy a starter pack of Link Plus hub and
smart dimmer which has Apple HomeKit compatibility, 2-way
communication and built-in energy monitoring. Later adding other
easy to install devices from the Lightwave range enables further
in-home control, monitoring and automation of lighting, heating and
power.
Devices may be operated manually, by smartphone or tablet-based
apps and also through Google Assistant and Amazon Alexa voice
control.
Leading tech industry publication 9to5 Mac describes Lightwave
as "the best UK HomeKit solution for smart lighting".
For further information and "Newsletter sign up", please
visit:
www.lightwaverf.com/corporate/
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END
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