LightwaveRF PLC The Smart family uses Lightwave
December 20 2018 - 2:01AM
RNS Non-Regulatory
TIDMLWRF
LightwaveRF PLC
20 December 2018
20 December 2018
LightwaveRF plc
(AIM: LWRF)
The Smart family uses Lightwave
LightwaveRF plc ("LightwaveRF", "Lightwave" or "the Company"),
the leading smart home solutions provider, is pleased to announce
that it has launched its first, fully integrated digital
above-the-line consumer campaign, focused on the UK market.
The campaign features a series of videos showing the Smart
family appreciating the benefits of Lightwave intelligent lighting.
The campaign is using social media, YouTube and programmatic
advertising to specifically target consumers interested in smart
home technology. The new videos can be viewed through the Company's
blog page: https://lightwaverf.com/blogs/news/meet-the-smarts and
the Company's website page on smart lighting:
https://lightwaverf.com/pages/smart-lighting.
Through its other marketing channels, Lightwave continues to
generate excellent reviews in the specialist consumer product
media. Lightwave lighting kit scored 4.4/5 in a recent review by
tech publication Smart Home Geeks, which said: "This is a different
approach to smart lighting and prevents the problem most smart
lights have, that when the switch is off the bulb becomes dumb.
Where this solution really comes into its own is it connects to the
rest of the Lightwave range, allowing heating, power and presence
automation."
This endorsement comes as the Company's own customer reviews, on
the Trustpilot platform exceeded 100, with an average score of 7.3
equating to a 4 star 'Great' rating in Trustpilot's classification
system.
Commenting on the campaign launch, Jason Elliott, Chief
Executive, said: "This targeted digital campaign is part of our
plan to bring the brand to a mass market audience. Our aim is to
capture consumers who are aspiring to have a smart home and show
what can be done with Lightwave products. Our revised marketing
strategy is having a real positive impact on the brand and we look
forward to more success with this campaign."
For further information:
LightwaveRF plc www.lightwaveRF.com
Jason Elliott, CEO +44 (0) 121 250 3625
Kevin Edwards, CFO
Stockdale Securities Limited www.stockdalesecurities.com
Tom Griffiths/Edward Thomas +44 (0) 20 7601 6100
Yellow Jersey PR www.yellowjerseypr.com
Charles Goodwin/Annabel Atkins +44 (0) 7747 788 221
About LightwaveRF
LightwaveRF plc ("LightwaveRF", "Lightwave" or "the Company"),
is the UK's only fully integrated home automation company.
New customers typically buy a starter pack of Link Plus hub and
smart dimmer which has Apple HomeKit compatibility, 2-way
communication and built-in energy monitoring. Later adding other
easy to install devices from the Lightwave range enables further
in-home control, monitoring and automation of lighting, heating and
power.
Devices may be operated manually, by smartphone or tablet-based
apps and also through Google Assistant and Amazon Alexa voice
control.
Leading tech industry publication 9to5 Mac describes Lightwave
as "the best UK HomeKit solution for smart lighting".
For further information and "Newsletter sign up", please
visit:
www.lightwaverf.com/corporate/
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END
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