TIDMLUD TIDMFCAM 
 
RNS Number : 9360W 
Ludorum PLC 
05 August 2009 
 

 
 
+------------------------------------------------------------------------------+ 
| TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARES                               | 
+------------------------------------------------------------------------------+ 
 
 
+-------------------------------------------+-----------------------------------+ 
| 1. Identity of the issuer or the          | Ludorum plc                       | 
| underlying issuer of existing shares to   |                                   | 
| which voting rights are attached:         |                                   | 
+-------------------------------------------+-----------------------------------+ 
 
 
+-------------------+---------------------------------------------------+--------+ 
| 2 Reason for the notification (please tick the appropriate box or boxes):      | 
+--------------------------------------------------------------------------------+ 
| An acquisition or disposal of voting rights                           |        | 
+-----------------------------------------------------------------------+--------+ 
| An acquisition or disposal of qualifying financial instruments which  |        | 
| may result in the acquisition of shares already issued to which       |        | 
| voting rights are attached                                            |        | 
+-----------------------------------------------------------------------+--------+ 
| An acquisition or disposal of instruments with similar economic       |        | 
| effect to qualifying financial instruments                            |        | 
+-----------------------------------------------------------------------+--------+ 
| An event changing the breakdown of voting rights                      |        | 
+-----------------------------------------------------------------------+--------+ 
| Other (please     |  Increase in total voting rights                  |  Yes   | 
| specify):         |                                                   |        | 
+-------------------+---------------------------------------------------+--------+ 
 
 
+-------------------------------------------+-----------------------------------+ 
| 3. Full name of person(s) subject to the  | F&C Asset Management plc          | 
| notification obligation:                  |                                   | 
|                                           |                                   | 
+-------------------------------------------+-----------------------------------+ 
| 4. Full name of shareholder(s) (if        | See box 9 below                   | 
| different from 3.):                       |                                   | 
|                                           |                                   | 
+-------------------------------------------+-----------------------------------+ 
| 5. Date of the transaction and date on    | 04/08/2009                        | 
| which the threshold is crossed or         |                                   | 
| reached:                                  |                                   | 
|                                           |                                   | 
+-------------------------------------------+-----------------------------------+ 
| 6. Date on which issuer notified:         | 05/08/2009                        | 
|                                           |                                   | 
+-------------------------------------------+-----------------------------------+ 
| 7. Threshold(s) that is/are crossed or    | 13%, 12%                          | 
| reached:                                  |                                   | 
|                                           |                                   | 
+-------------------------------------------+-----------------------------------+ 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
+--------------+--------------+-----------+--------------+---------+-----------+---------+----------+ 
| 8. Notified details:                                                                              | 
+---------------------------------------------------------------------------------------------------+ 
| A: Voting rights attached to shares                                                               | 
|                                                                                                   | 
+---------------------------------------------------------------------------------------------------+ 
| Class/type   | Situation                | Resulting situation after the triggering                | 
| of           | previous                 | transaction                                             | 
| shares       | to the triggering        |                                                         | 
| if possible  | transaction              |                                                         | 
| using        |                          |                                                         | 
| the ISIN     |                          |                                                         | 
| CODE         |                          |                                                         | 
+              +--------------------------+---------------------------------------------------------+ 
|              | Number       | Number    | Number       | Number of voting    | % of voting        | 
|              | of           | of        | of           | rights              | rights             | 
|              | Shares       | Voting    | shares       |                     |                    | 
|              |              | Rights    |              |                     |                    | 
+              +              +           +--------------+---------------------+--------------------+ 
|              |              |           | Direct       | Direct  | Indirect  | Direct  | Indirect | 
+--------------+--------------+-----------+--------------+---------+-----------+---------+----------+ 
| GB00B0ZH1L34 | 1,061,880    | 1,061,880 | 1,061,880    | -       | 1,061,880 | -       | 11.34%   | 
| GBP0.01      |              |           |              |         |           |         |          | 
|              |              |           |              |         |           |         |          | 
+--------------+              +           +              +         +           +         +          + 
|              |              |           |              |         |           |         |          | 
+--------------+--------------+-----------+--------------+---------+-----------+---------+----------+ 
 
 
+---------------------+------------+--------------------+---------------------+----------------+ 
| B: Qualifying Financial Instruments                                                          | 
+----------------------------------------------------------------------------------------------+ 
| Resulting situation after the triggering transaction                                         | 
|                                                                                              | 
+----------------------------------------------------------------------------------------------+ 
| Type of financial   | Expiration | Exercise/          | Number of voting    | % of voting    | 
| instrument          | date       | Conversion         | rights that may be  | rights         | 
|                     |            | Period             | acquired if the     |                | 
|                     |            |                    | instrument is       |                | 
|                     |            |                    | exercised/          |                | 
|                     |            |                    | converted.          |                | 
|                     |            |                    |                     |                | 
+---------------------+------------+--------------------+---------------------+----------------+ 
|  -                  |            |                    |                     |                | 
+---------------------+------------+--------------------+---------------------+----------------+ 
 
 
+---------------+----------+------------+------------+----------------+---------------+---------+ 
| C: Financial Instruments with similar economic effect to Qualifying Financial                 | 
| Instruments                                                                                   | 
+-----------------------------------------------------------------------------------------------+ 
| Resulting situation after the triggering transaction                                          | 
|                                                                                               | 
+-----------------------------------------------------------------------------------------------+ 
| Type of       | Exercise | Expiration | Exercise/  | Number of      | % of voting             | 
| financial     |          |            | Conversion | voting         | rights                  | 
| instrument    | price    | date       |            | rights         |                         | 
|               |          |            | period     | instrument     |                         | 
|               |          |            |            | refers to      |                         | 
+---------------+----------+------------+------------+----------------+-------------------------+ 
|  -            |          |            |            |                |    Nominal    |  Delta  | 
|               |          |            |            |                |               |         | 
+               +          +            +            +                +---------------+---------+ 
|               |          |            |            |                |               |         | 
+---------------+----------+------------+------------+----------------+---------------+---------+ 
 
 
+-------------------------------------------+-----------------------------------+ 
| Total (A+B+C)                                                                 | 
|                                                                               | 
+-------------------------------------------------------------------------------+ 
| Number of voting rights                   | Percentage of voting rights       | 
+-------------------------------------------+-----------------------------------+ 
| 1,061,880                                 | 11.34%                            | 
|                                           |                                   | 
+-------------------------------------------+-----------------------------------+ 
 
 
 
 
 
 
 
 
 
 
+-----------------------------------------------------------------------------+ 
| 9. Chain of controlled undertakings through which the voting rights and /or | 
| the financial instruments are effectively held, if applicable:              | 
+-----------------------------------------------------------------------------+ 
| F&C Asset Management plc:-                                                  | 
| (or 3rd party manager)                                                      | 
| Client                        No. of        % of        Registration name   | 
| voting        total                                                         | 
| rights        voting                                                        | 
| rights                                                                      | 
| Friends Provident Main Fund   1,061,880     11.34%      Chase Nominees      | 
| Limited                                                                     | 
|                                                                             | 
+-----------------------------------------------------------------------------+ 
 
 
+--------------------------------------+--------------------------------------+ 
| Proxy Voting:                                                               | 
|                                                                             | 
+-----------------------------------------------------------------------------+ 
| 10. Name of proxy holder:            | F&C Asset Management plc             | 
|                                      |                                      | 
+--------------------------------------+--------------------------------------+ 
| 11. Number of voting rights proxy    |                                      | 
| holder will cease to hold:           |                                      | 
|                                      |                                      | 
+--------------------------------------+--------------------------------------+ 
| 12. Date on which proxy holder will  |                                      | 
| cease to hold voting rights:         |                                      | 
|                                      |                                      | 
+--------------------------------------+--------------------------------------+ 
 
 
+--------------------------------------+--------------------------------------+ 
| 13. Additional information:          |                                      | 
|                                      |                                      | 
+--------------------------------------+--------------------------------------+ 
| 14 Contact name:                     | Mike Bassi, F&C Asset Management plc | 
|                                      |                                      | 
+--------------------------------------+--------------------------------------+ 
| 15. Contact telephone name:          | 0131 718 1093                        | 
|                                      |                                      | 
+--------------------------------------+--------------------------------------+ 
 
 
For notes on how to complete form TR-1 please see the FSA website. 
Note: Annex should only be submitted to the FSA not the issuer 
 
 
+-----------------------------------------------------------------------------+ 
| Annex: Notification of major interests in shares                            | 
+-----------------------------------------------------------------------------+ 
 
 
 
 
+--------------------------------------+--------------------------------------+ 
| A: Identity of the persons or legal entity subject to the notification      | 
| obligation                                                                  | 
+-----------------------------------------------------------------------------+ 
| Full name                            | Ludorum plc                          | 
| (including legal form of legal       |                                      | 
| entities)                            |                                      | 
|                                      |                                      | 
+--------------------------------------+--------------------------------------+ 
| Contact address                      | 2B River Court, 27 Brewhouse Lane,   | 
| (registered office for legal         | Putney Wharf                         | 
| entities)                            | London SW15 2JX                      | 
|                                      |                                      | 
+--------------------------------------+--------------------------------------+ 
| Phone number & email                 | Phone 020 8246 4010                  | 
|                                      | fax 020 8246 4022                    | 
|                                      | email (company secretary):           | 
|                                      | Malcolm.paget@ludorum.com            | 
|                                      |                                      | 
+--------------------------------------+--------------------------------------+ 
| Other useful information             |                                      | 
| (at least legal representative for   |                                      | 
| legal persons)                       |                                      | 
|                                      |                                      | 
+--------------------------------------+--------------------------------------+ 
 
 
+--------------------------------------+--------------------------------------+ 
| B: Identity of the notifier, if applicable                                  | 
+-----------------------------------------------------------------------------+ 
| Full name                            | Mike Bassi, F&C Asset Management plc | 
|                                      |                                      | 
+--------------------------------------+--------------------------------------+ 
| Contact address                      | 80 George Street, Edinburgh EH2 3BU  | 
|                                      |                                      | 
+--------------------------------------+--------------------------------------+ 
| Phone number & email                 | 0131 718 1093                        | 
|                                      | Michael.bassi@fandc.com              | 
+--------------------------------------+--------------------------------------+ 
| Other useful information             |                                      | 
| (e.g. functional relationship with   |                                      | 
| the person or legal entity subject   |                                      | 
| to the notification obligation)      |                                      | 
+--------------------------------------+--------------------------------------+ 
 
 
+-----------------------------------------------------------------------------+ 
| C: Additional information                                                   | 
+-----------------------------------------------------------------------------+ 
|                                                                             | 
+-----------------------------------------------------------------------------+ 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
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