Licenses Chuggington in US to Playhouse Disney
June 08 2009 - 2:00AM
UK Regulatory
TIDMLUD
RNS Number : 4941T
Ludorum PLC
08 June 2009
Ludorum licenses Chuggington to Playhouse Disney in the United States with
anticipated launch in Spring, 2010
London, 8 June, 2009. Ludorum plc, a leading specialist in the creation of
global pre-school childrens' IP, announced today that it has licensed
Chuggington, its successful train based pre-school series, to Disney Channel for
its Playhouse Disney programming block in the United States.
Disney
Channel will launch the series, consisting of 52 episodes, on Playhouse Disney
block in the U.S. in the Spring of 2010. The channel has access to more than
ninety-seven million viewing households and has acquired all broadcast rights to
the property.
Chuggington has been licensed to 145 territories worldwide
and, since the start of this year, has already established a highly successful
ratings record in several key international markets including the UK (BBC -
CBeebies), Germany (Super-RTL), France (TF1), Australia (ABC) and Canada
(Treehouse). A major all rights agreement was announced in March to license
Chuggington to Fuji Television, the dominant commercial broadcaster in Japan
with broadcast scheduled to launch in the summer of this year.
Learning
Curve Brands, a subsidiary of RC2 Corporation (NASDAQ: RCRC), holds the global
master toy licensee, and they, along with several other key licensees, will
launch major licensed product lines worldwide in 2010.
Chuggington is a
new CGI animated pre-school train based series aimed at 2-5 years olds. The
series was created by a leading creative team led by Sarah Ball, Director and
Writer of Bob the Builder, and Don Toht who led the creation of the toys systems
for Thomas & Friends for 12 years as well as Bob the Builder. The property
promotes positive life lessons and teaches emotional intelligence and social
readiness. Ludorum has commenced production this year on a further 26 x 10
minutes episodes which have also been acquired for the UK by the BBC.
Enquiries
Ludorum
Rob Lawes - Chief Executive Officer, Ludorum plc+44 (0) 208 849 8735
Charlie Caminada, Chief Operating Officer, Ludorum plc+44 (0) 208 849 8735
Investec
Erik Anderson+44 (0) 207 597 5117
About Ludorum plc
Ludorum was formed and is run by the former CEO and COO of HIT Entertainment
PLC, a company which was subject to a recommended takeover in May 2005 valuing
the business at GBP489 million and which managed a strong portfolio of
children's properties including Bob the Builder, Barney, Thomas the Tank Engine,
Pingu and Guinness World Records and by the co-founder and former CEO of
Learning Curve, International, the company that held toy licenses for Thomas the
Tank Engine and other preschool properties.. Ludorum is dedicated to developing,
acquiring and marketing intellectual entertainment properties which are
appropriate for both the new interactive distribution channels as well as
classic linear TV. www.ludorum.com
About Chuggington
Chuggington is a computer generated 3D series of 52 x 10 minute episodes as well
as a fully immersive interactive website. The series follows the adventures of
Wilson, Brewster and Koko, trainee diesel engines, each with their own unique
personality and learning style. The series is set in a world much like our own
with cities, villages and diverse cultures and geography. Entertainment and
enjoyment is at the heart of Chuggington, but embedded within each story are
important educational and developmental messages centred on learning and
social-emotional development. Chuggington is directed by Sarah Ball, who won a
BAFTA award for her work as a director and writer of Bob the Builder. The
property was conceived to seamlessly integrate television, books and interactive
view-and-play. Further information is available at www.chuggington.com
An innovative on-line program where parents will be able to personalise the
site for their children, specifying many parameters including the level of
community interaction desired has also been brought to market simultaneously
with the TV property. The Chuggington site allows parents to prioritise the
developmental and learning issues that they believe are important to their
children and presents a truly entertaining and immersive interactive world of
Chuggington which is graphically and textually consistent with the world defined
by the television series, and which is also uniquely interactive with many of
the property's licensed products.
This information is provided by RNS
The company news service from the London Stock Exchange
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