LONDON, July 25, 2011 /PRNewswire/ --
Lonrho's seafood division, Oceanfresh, is pleased to announce
that its pure Hake Fillets will be sold in 500 Walmart stores in
the U.S. beginning in October
2011.
The Oceanfresh Fillets come from wild caught, sustainably
sourced, nutritious white Hake that is fished in the deep, cold,
waters in the Benguela current off the coast of Southern Africa. Hake is a new line for
Walmart and is an example of the retailer's commitment to offer the
broadest assortment possible.
Walmart is committed to provide its customers with seafood from
responsibly managed sustainable sources. The sustainable fishing
policies operated by Oceanfresh in Southern Africa under the WWF SASSI program
(World Wildlife Fund endorsed Southern Africa Sustainable Sourcing
Initiative) were important issues for Walmart in choosing
Oceanfresh as a supplier.
Oceanfresh is among the first South African companies to supply
seafood to Walmart's U.S. operations. As a result of this new
partnership with Walmart, Oceanfresh has expanded its production
capabilities in South Africa and
this contract will stimulate over one hundred new direct jobs and
hundreds of new indirect jobs to meet the new Walmart orders.
David Lenigas, Lonrho's Executive Chairman commented :
Lonrho is delighted that Oceanfresh has been appointed as a fish
supplier to the world's largest retailer Walmart.
Lonrho understands the importance of responsible fishing
policies and prides itself on delivering the best quality products
that are wild caught and from well managed and sustainable
sources.
Lonrho's Oceanfresh division has been diligent in working with
the World Wildlife Fund's sustainable sourcing program to ensure
that fish stocks are properly managed and that catch quotas are
within sustainable levels to maintain wild fish stocks for future
generations.
Enquiries
Lonrho Plc
David Lenigas
Geoffrey White
David Armstrong
+44(0)20-7016-5105
Panmure Gordon
Tim Linacre
Dominic Morley
Adam Pollock
Hannah Woodley
+44(0)20-7459-3600
Pelham Bell Pottinger
Charles Vivian
James MacFarlane
+44(0)20-7861-3232