LONDON, May 4, 2011 /PRNewswire/ -- Lonrho Plc's seafood
division, Oceanfresh, has been chosen to provide sixteen product
lines to Makro under Makro's private label 'M brand'.
Makro (a division of Massmart) is one of the foremost retail
chains in South Africa, catering
to wholesale shoppers ranging from informal traders and grocery
store owners to hoteliers, restaurateurs, offices and schools.
Wholesale customers account for approximately 75% of Makro's food
sales.
Oceanfresh has been a Makro supplier for the past three years,
and sees the promotion to providing own brand product as a
reflection of the quality of Oceanfresh products which are supplied
from sustainable resources in line with Oceanfresh's internal
fishing policies.
With substantially increased volumes related to the own brand
business and further new store openings from Makro this year,
Oceanfresh sees Makro as a leading South African retail
customer.
Oceanfresh has also won a successful listing for Oceanfresh
lines with the Shield Group, another division of MassMart and will
commence product distribution to Shield Group stores in
July 2011.
David Lenigas, Executive Chairman of Lonrho Plc, commented:
"The quality of Oceanfresh products, combined with the company's
wild caught and sustainable fishing practices, is producing
increasing demand for Oceanfresh Seafood lines from retailers
globally. We are delighted to have won the contract to supply own
brand produce to Makro."
Hanna Smith +44(0)207-861-3877;
HSmith@pelhambellpottinger.co.uk