Koovs PLC Koovs Princess Collection with Daniella Helayel
March 21 2017 - 5:15AM
RNS Non-Regulatory
TIDMKOOV
Koovs PLC
21 March 2017
Kate Middleton and A-List designer-favourite Daniella
Helayel
collaborates with Koovs for The Princess Collection
London, Delhi, 21 March, 2017: Flamboyant Brazilian-born
designer Daniella Helayel collaborates with Koovs for The Princess
Collection. A favourite of Kate - Duchess of Cambridge, her designs
have also been worn by A-List female celebrities from Madonna and
Kylie to JLo and Ellie Goulding, and Keira Knightly to Scarlett
Johansson and Eva Mendes, all loving her signature style - cut to
feel sexy, fit and flatter.
Inspired by Pippa Middleton's much anticipated wedding and
launching in May to coincide with the summer party season, the
collection will be effortlessly elegant with a young fun twist and
offer seamless day to evening wear - perfect for any occasion.
Daniella, was already dressing A-List stars when she was catapulted
to global status when Kate Middleton chose to wear her iconic
sapphire blue silk jersey dress to announce her engagement to
Prince William in 2010.
Daniella's Princess Collection for Koovs will build on her
statement fit-and-flare jersey, with bright fun and flamboyant
prints, exciting fabrics and the latest young colours and styles.
Featuring baby pink, 'Kiss Me' prints, metallics, off the shoulder
ruffles and halter necks in every length from mini to maxi, the
collection will offer something for every woman.
Having returned to fashion last year with her new label Dhela,
this is her first collaboration with Koovs specifically for young
style-conscious women in India. Daniella Helayel says: "I started
designing to make clothes that made women feel sexy and confident -
clothes that could move seamlessly from daywear to evening, that
looked great and that lasted. I believe that feeling gorgeous,
sophisticated and confident should be accessible to every
woman."
Mary Turner, CEO Koovs, says: "The Duchess and Pippa have become
global style icons and what they wear is watched all over the
world. We are delighted to take that inspiration with our first
Princess Collection for India and we will be excited to reveal all
in May - so watch this space."
For further information please contact:
KOOVS.COM UK
jody.haskayne@koovs.com
07710 726 443
This information is provided by RNS
The company news service from the London Stock Exchange
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