HaloSource Inc Astrea Advisory Board (7472T)
October 17 2017 - 2:00AM
UK Regulatory
TIDMHAL TIDMHALO
RNS Number : 7472T
HaloSource Inc
17 October 2017
17 October 2017
HaloSource, Inc.
("HaloSource" or the "Company")
HaloSource Forms Hydration Advisory Board for New astrea(R)
Line-up of Products
HaloSource, Inc. (HAL.LN, HALO.LN), the global clean water
technology Company traded on London's AIM (LON: HALO), today
announces the formation of the astrea(R) Hydration Advisory Board.
The astrea(R) Hydration Advisory Board brings together executives
and founders whose experiences span the drinking water industry,
consumer products, branding/storytelling, e-commerce, digital
marketing and global strategy. The primary function of this team
will be to help guide the global rollout of astrea(R), the first
consumer-facing brand which will offer "functionalized" reusable
water bottles and pitchers that make water clean and safe to drink.
The Company anticipates the advisory board will meet on a regular
basis to support the Company leadership in strategy development,
tactical execution and operational excellence.
The 2017 Hydration Advisory Board consists of six highly
respected business leaders and entrepreneurs from various
industries:
-- Vivien Yeung, Chief Strategy Officer at lululemon athletica.
Vivien brings a wealth of strategic knowledge from companies
including Bain & Co., lululemon and Starbucks and will be
instrumental in helping guide astrea's strategic market entry and
international channel planning.
-- Mike Airaudi, Chief Operating Officer at Minus-8. Mike is the
former Director of Product at Soma Water, Inc. and will help guide
astrea's product and go-to-market strategy. He also brings over a
decade of product development experience working with start-ups
Incase Designs and Sol Republic, as well as LG Electronics
Mobilecomm and Hewlett-Packard.
-- Bart Massee, Creative Director of Advanced design and
Strategy at Hewlett-Packard. Prior to his current role at the
technology and printing giant, Bart was Design Director at Philips
Sonicare and Philips Design. He brings with him a wealth of
sophisticated product design experience and knowledge to help
create premium, winning consumer products.
-- Joe O'Neil, former CEO at Newton Running. Joe is a veteran of
the sporting goods industry with experience at leading brands such
as Nike, Quicksilver, Adidas, Puma and Reebok. He will lend his
management expertise to help guide brand-building, product
development and high-end retail strategy.
-- Erik Viafore, founder and principal of RedStarOne. An
experienced executive, entrepreneur and e-commerce expert, Erik
founded and led Mountains Plus Outdoor Gear, the online retailer of
specialty outdoor equipment, and served as CIO of MedData. His
skills will be important in guiding astrea's digital, logistics and
e-commerce strategy.
-- Ted Ackerley, Co-founder and Managing Partner of Ackerley
Partners. Ted is the co-founder and partner at Ackerley Partners
LLC, a Seattle-based private investment firm focused on media and
entertainment. With prior business development stints at Clear
Channel Worldwide as well as a current strategic advisor to Pure
Value, a Chinese e-commerce company, Ted will help us think through
our social media strategy and help advise on channel building
efforts.
James Thompson, CEO of HaloSource commented:
"I believe the quality of this advisory board reflects the
potential opportunity that exists in offering best-in-class
hydration products at a time when the quality of our drinking water
continues to deteriorate globally. To have a team of world-class
leaders that can help us think through the various marketing
aspects of launching a consumer brand will be invaluable. I want to
thank each of them for joining us in this special journey."
Enquiries:
HaloSource, Inc.
James Thompson, Chief Executive
Officer +1 425 419 2258
Craig Crowell, Chief Financial
Officer +1 425 419 2248
Liberum Capital (NOMAD
and Broker)
Richard Bootle, Jill Li,
Steve Pearce +44 203 100 2222
About HaloSource
HaloSource, Inc. innovates and integrates technologies to
deliver clean drinking water solutions to partners with trusted
brands around the world. The Company works with scientists and
industry experts across the globe in search of new ways to improve
drinking water quality and has been awarded more than 30 patents
for its ground-breaking chemistries, which provide safe drinking
water for more than 10 million consumers globally. The Company's
class-leading HaloPure(R) Drinking Water technology has the highest
global certifications, including registration with the US EPA.
Founded in Seattle, Washington, HaloSource has grown to become
an influential leader in drinking water purification. HaloSource is
headquartered in the US with operations in China and in India.
Learn more about the Company's research and development and future
cutting edge technologies by visiting www.halosource.com.
The HaloPure(R) and astrea(R) brands are registered trademarks
of HaloSource, Inc. All other trademarks, brand names or product
names belong to their respective holders.
This document contains certain forward-looking statements
relating to the Company. The Company considers any statements that
are not historical facts as "forward-looking statements". They
relate to events and trends that are subject to risk and
uncertainty that may cause actual results and the financial
performance of the Company to differ materially from those
contained in any forward-looking statement. These statements are
made by management in good faith based on information available to
them and such statements should be treated with caution due to the
inherent uncertainties, including both economic and business risk
factors, underlying any such forward-looking information.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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