SEATTLE, Sept. 28, 2017 /PRNewswire/
-- HaloSource, Inc. (HAL.LN, HALO.LN), the global clean
water technology Company traded on London's AIM, today announces the launch of
astrea®, the Company's first consumer-facing brand, to the
India market.
astrea®, a reference to the Greek goddess of purity, will
feature a line of compact purifying solutions that utilize
best-in-class technologies to provide consumers with clean, safe
drinking water.
Indian consumers can currently purchase astrea®
water purification pitchers via online retailers Amazon India,
Flipkart and on astreawater.in, the Company's own e-commerce
storefront in India. A purifying
water bottle is expected to be available in October. The directors
of the Company believe that both the pitchers and bottles offer
unmatched protection against unsafe drinking water with patented
technology that meets U.S. regulatory standards for drinking water
safety.
The astrea® launch marks a significant
milestone in the Company's strategy to build on its foundation as a
trusted OEM supplier by bringing its own global, consumer-facing
brand to market. India was a
natural first target based on its urgent need for clean, safe
drinking water, the size of the market, and the Company's strong
familiarity with the region. HaloSource has been selling its
patented HaloPure® disinfection technology to consumer product
companies such as Eureka Forbes in India since 2007.
The directors of the Company believe that, compared to other
personal drinking water products available in India, astrea® pitchers and bottles
represent a marked step forward in design, quality and
technological innovation. A convenient and compact solution, the
astrea® purifying pitcher can be used as a standalone
solution to ensure that drinking water is germ-free – at home, at
school and student dorms, when traveling, or anywhere portability
is required. The pitcher features disposable cartridges that offer
three-stage purification, using HaloSource's patented HaloPure®
water purification technology to kill more than 99.9 percent of
viruses and bacteria, including E. coli and norovirus. HaloPure®
technology is registered by the United States Environmental
Protection Agency (EPA) and certified to NSF42 for safety of
materials. Each cartridge provides up to 100 days – or 375 liters –
of clean, clear, safe drinking water and the pitcher is equipped
with an easy-to-use LED indicator that tracks and alerts users when
it's time for a replacement.
The astrea® purifying bottle will provide safe,
great-tasting water at home or anywhere users want peace of mind.
The bottle leverages patented technology to remove bacteria,
viruses and cysts from water that may cause symptoms such as fever
and diarrhea. Additional features include a snap-and-fit cap to
prevent leaking, an ergonomic mouthpiece that makes it easier to
draw water out of the bottle, and a convenient D-ring to easily
carry or attach the bottle to a backpack.
Tied to the India launch,
HaloSource expects to donate a portion of all astrea® sales
in India to global water
sanitation pioneer water.org. The nonprofit funds projects in 14
countries worldwide, and has spent more than a decade playing a
significant role in India's
progress towards improved water sanitation.
James Thompson, Chief Executive
Officer of HaloSource, commented:
"HaloSource is – and will continue to be – a highly sought-after
partner to the biggest brands in the water purification and
filtration industry on an OEM basis. With astrea, we
are well-positioned to further meet demand spurred by the global
water crisis by bringing innovative, rigorously tested technology
packaged in convenient solutions to India, a country facing a dire water quality
situation.
"The partnership with water.org reinforces our commitment and
belief that clean drinking water should be accessible to all
people. Through astrea's market availability and our
philanthropic efforts, we are excited to partner with other
leaders in this sector and champion actionable solutions to the
global water crisis."
Enquiries:
HaloSource,
Inc.
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|
James Thompson, Chief
Executive Officer
|
+1 425 419
2258
|
Craig Crowell, Chief
Financial Officer
|
+1 425 419
2248
|
|
|
|
|
Liberum Capital
(NOMAD and Broker)
|
|
Richard Bootle, Jill
Li, Steve Pearce
|
+44 203 100
2222
|
|
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Firmani +
Associates – PR Adviser
Annie
Alley
|
+1 206 443
9357
annie@firmani.com
|
About HaloSource
HaloSource, Inc. innovates and integrates technologies to deliver
clean drinking water solutions to partners with trusted brands
around the world. The Company works with scientists and industry
experts across the globe in search of new ways to improve drinking
water quality and has been awarded more than 30 patents for its
ground-breaking chemistries, which provide safe drinking water for
more than 10 million consumers globally. The Company's
class-leading HaloPure® Drinking Water technology has the highest
global certifications, including registration with the US EPA.
Founded in Seattle, Washington,
HaloSource has grown to become an influential leader in drinking
water purification. HaloSource is headquartered in the US with
operations in China and in
India. Learn more about the
Company's research and development and future cutting edge
technologies by visiting www.halosource.com.
The HaloPure® and astrea® brands are registered trademarks
of HaloSource, Inc. All other trademarks, brand names or product
names belong to their respective holders.
This document contains certain forward-looking statements
relating to the Company. The Company considers any statements that
are not historical facts as "forward-looking statements". They
relate to events and trends that are subject to risk and
uncertainty that may cause actual results and the financial
performance of the Company to differ materially from those
contained in any forward-looking statement. These statements are
made by management in good faith based on information available to
them and such statements should be treated with caution due to the
inherent uncertainties, including both economic and business risk
factors, underlying any such forward-looking information.
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SOURCE HaloSource, Inc.