Future Publishing Launches TechRadar Gaming
April 20 2022 - 10:15AM
Global digital brand powerhouse Future Publishing announced today
the launch of TechRadar Gaming - TRG, a new gaming brand that will
leverage TechRadar’s established authority to become the foremost
destination for gaming and hardware opinions.
Thanks to an editorial strategy focused on creating engaging
content for all types of gamers on the latest news, deep-dive
buying guides, and hardware reviews, the site has already seen a
phenomenal start achieving over 10 million monthly page views.
Future has appointed Julian Benson as Editor In Chief to widen
Future’s reach and engage new gaming audiences, and further rounded
out the TRG team with strategic new hires. Shabana Arif joins as
Gaming News Editor, Patrick Dane as Gaming Guides Editor, and
appointed Adam Vjestica into a key new role as Gaming Hardware
Editor. This talented team will create leading gaming content to
guide audiences on how to get the most out of their games and
hardware. The TRG team will continue to expand in the coming months
with new hires focused on features and ramping up the number of
stories published.
“Thanks to mobile gaming, free-to-play services, and
subscription models, it’s never been easier to become a gamer. The
challenge for a modern gamer is knowing what to play and how to get
the best performance out of their devices,” said Benson. “At TRG
we’re dedicated to answering those questions because we don’t just
write about games, we live them. At TRG we cover all the biggest
gaming stories, answer our readers' questions, and tell our
audience what is worth playing.”
TRG represents a significant investment for Future, with an
ambitious target to grow the site’s traffic up to 70% and become a
top gaming property. Since the soft launch of TRG in December the
site has reached over 5 million readers per month, with 75% of
audiences coming from organic search. Nearly two-thirds of the
audience are aged 18-34, and buying guides have 60% of the nearly
$8.1 million of products sold through the site since the beginning
of the year.
“Gaming, already the leading entertainment category, is primed
to experience further massive growth in the coming years,” said
Jason Webby, CRO North America of Future. “We expect TechRadar
Gaming will become one of the primary information resources for
this evolving audience of enthusiasts.”
About Future
Connectors. Creators. Experience Makers.
Future is a global multi-platform media company
and leading digital publisher, with scalable brands and diversified
revenue streams. Every month, it connects over 400 million people
worldwide with their passions, through expert content, world-class
events, and cutting-edge proprietary technology. Every year Future
attracts millions of consumers to its brands’ websites, magazines,
events, and social spaces. Its factual production company Future
Studios specializes in producing amazing content, enjoyed and
shared by millions of people worldwide.
Its market-leading portfolio of over 240 brands
spans technology, games, TV and entertainment, women’s lifestyle,
luxury, wealth, knowledge, music, creative and photography, sports,
home interest, and B2B sectors. Brands include: TechRadar,
Gamesradar+, Tom’s Guide, CinemaBlend, Marie Claire, Decanter,
Kiplinger, The Week, Guitar World, Digital Camera World, and Live
Science. For more information visit: www.futureplc.com
Media Contact:Hugh MooreBroadsheet
Communications for Future
Publishing (US)202-471-0661hugh@broadsheetcomms.com
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