RAJAR Announcement
August 02 2001 - 8:08AM
UK Regulatory
RNS Number:9252H
Capital Radio PLC
2 August 2001
Capital Radio strengthens position in the London market
2nd August 2001
Capital Radio plc's radio stations recorded strong results in the latest RAJAR
report (Wave 2 2001) released today.
95.8 Capital FM's share of all radio listening in London increased to 11.1%
(Wave 1 2001: 10.2%) with its reach stable at 28%. The station has 2.8 million
adult listeners in London, 1.3 million more listeners than the nearest
commercial competitor. Chris Tarrant's show, which recorded 1.8 million adult
listeners, is the number one commercial breakfast show. Tarrant, who has
recently renewed his contract until December 2003, has increased his breakfast
show's share to 12.6%.
Xfm achieved a record reach of 494,000 listeners (Wave 1 2001: 462,000) and
climbed to a record share of 1.7% of all radio listening (Wave 1 2001: 1.3%).
When combined with Capital Gold and 95.8 Capital FM, this result contributed
to Capital Radio London's share total increasing to 16.2% (Wave 1 2001:
15.8%).
The Capital Radio group has grown strongly, both in reach and share of all
radio listening, with the recently acquired Beat 106 scoring a record reach of
18% ( Wave 1 2001: 17%) and share of 8.9% ( Wave 1 2001: 8.0%). The Century FM
Network achieved a record reach of 1,514,000 (Wave 1 2001: 1,468,000) and a
rise in share to 6.5% (Wave 1 2001: 6.4%).
Notes to Editors:
1. RAJAR (Radio Joint Audience Research Ltd) manages the UK's agreed system of
radio audience measurement. It is jointly owned by the CRCA (Commercial
Radio Companies Association) and by the BBC.
For further information please contact:
Capital Radio plc 020 7766 6257
Peter Harris
Finsbury Group 020 7251 3801
James Leviton
RAJAR - SUMMARY OF CAPITAL STATIONS/BRANDS
Total Capital Radio Group RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 2 Wave 3 Wave 4 Wave 1 Wave 2
2000 2000 2000 2001 2001
Weekly Reach 7,546 7,892 7,891 7,945 8,233
% Reach 30 28 28 28 29
Total Hours 79,164 83,977 83,145 80,454 84,176
Capital Radio London RAJAR RAJAR RAJAR RAJAR RAJAR
(inc. Xfm) Wave 2 Wave 3 Wave 4 Wave 1 Wave 2
2000 2000 2000 2001 2001
Weekly Reach 3,495 3,561 3,521 3,634 3,629
% Reach 34 35 35 36 35
Total Hours 34,072 34,881 36,961 34,651 37,358
Market Share 15.9 15.7 17.2 15.8 16.2
Commercial share 28.3 28.2 29.9 27.7 28.0
95.8 Capital FM RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 2 Wave 3 Wave 4 Wave 1 Wave 2
2000 2000 2000 2001 2001
Weekly Reach 2,762 2,804 2,852 2,834 2,832
% Reach 27 28 28 28 28
Total Hours 24,249 25,037 26,741 22,316 25,579
Market Share 11.3 11.3 12.4 10.2 11.1
Commercial share 20.1 20.2 21.6 17.8 19.2
104.9 Xfm London RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 2 Wave 3 Wave 4 Wave 1 Wave 2
2000 2000 2000 2001 2001
Weekly Reach 443 395 423 462 494
% Reach 4 4 4 5 5
Total Hours 2,479 3,196 3,116 2,835 3,989
Market Share 1.2 1.4 1.4 1.3 1.7
Commercial share 2.1 2.6 2.5 2.3 3.0
Capital Gold London RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 2 Wave 3 Wave 4 Wave 1 Wave 2
2000 2000 2000 2001 2001
Weekly Reach 1,072 1,177 1,272 1,177 1,177
% Reach 11 12 13 12 11
Total Hours 7,344 6,648 7,104 9,501 7,790
Market Share 3.4 3.0 3.3 4.3 3.4
Commercial share 6.1 5.4 5.7 7.6 5.8
Capital FM Network RAJAR RAJAR RAJAR RAJAR RAJAR
(Inc. Beat 106) Wave 2 Wave 3 Wave 4 Wave 1 Wave 2
2000 2000 2000 2001 2001
Weekly Reach 5,534 5,560 5,533 5,571 5,734
% Reach 29 30 29 30 30
Total Hours 55,478 56,687 56,262 53,333 54,660
Market Share 13.8 14.1 13.8 13.2 13.1
Commercial share 27.2 26.5 26.4 25.0 24.7
Capital Gold Network RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 2 Wave 3 Wave 4 Wave 1 Wave 2
2000 2000 2000 2001 2001
Weekly Reach 1,576 1,506 1,589 1,553 1,546
% Reach 10 10 10 10 10
Total Hours 11,625 11,762 11,121 11,456 12,795
Market Share 3.4 3.5 3.2 3.3 3.6
Commercial share 6.6 6.6 6.3 6.4 6.9
Century FM Network RAJAR RAJAR RAJAR RAJAR RAJAR
Wave 2 Wave 3 Wave 4 Wave 1 Wave 2
2000 2000 2000 2001 2001
Weekly Reach 1,452 1,417 1,471 1,468 1,514
% Reach 16 15 16 16 16
Total Hours 12,748 12,699 12,679 12,687 13,069
Market Share 6.4 6.4 6.4 6.4 6.5
Commercial share 12.8 12.8 13.4 13.5 13.6
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