MOLINE, Ill. and LONDON, Sept. 9,
2021 /PRNewswire/ -- Blackbird plc (AIM: BIRD; OTCQX:
BBRDF), the developer and seller of the market-leading cloud native
video editing platform, Blackbird, announces today that Blackbird
is now being used by a total of 75 US TV stations for digital
news production following TownNews' latest deployment.
This is the sixth expansion of Blackbird by TownNews since the
partnership began in 2018.
Production teams at the 75 US TV stations use Blackbird remotely
to rapidly access, edit and publish news content fast to social and
web platforms. When paired with TownNews' Field59 VMS, the
latest news stories can be delivered to viewers with
unbeatable speed and control using Blackbird's browser-based,
easy-to-use and carbon efficient cloud native video editing
platform. US TV stations using Blackbird span 35 states.
Over 350 local TV stations in the US produce approximately six
hours of news content per day with the industry generating nearly
$31 billion in revenues annually.
With an estimated 43% of US adults sourcing their news from
websites and social media, millions of viewers in the US now
consume content through the Blackbird and TownNews' Field59 VMS
platform.
Derek Gebler, Vice President
of Broadcast and Video for TownNews, said: "The team at
Blackbird has been a tremendous partner with us in providing the
digital video workflow tools we know our broadcast television
customers value and expect. I look forward to our continued
collaboration."
Blackbird CEO, Ian McDonough,
commented: "Blackbird and TownNews have really built an
incredible partnership which continues to expand at pace. We
started in 2018 with two stations and now have 75. It's an
excellent combined solution and demonstrates perfectly how two
companies can work together for the customer's benefit."
Blackbird drives awareness, monetization and efficiencies for
brands in the sports, news, entertainment and enterprise
sectors. Customers include Univision, IMG, Deltatre, Sky News
Arabia, EVS, A+E Networks, BT, NHL, Eleven Sports, Cheddar News,
Riot Games, the U.S Department of State and 75 local US news
stations with TownNews.
About Blackbird plc
Blackbird plc operates in the fast-growing SaaS and cloud video
market. It has created Blackbird®, the world's most advanced suite
of cloud-native computing applications for video, all underpinned
by its lightning-fast codec. Blackbird plc's patented technology
allows for frame accurate navigation, playback, viewing and editing
in the cloud. Blackbird® enables multiple applications, which are
used by rights holders, broadcasters, sports and news video
specialists, esports, live events and content owners,
post-production houses, other mass market digital video channels
and corporations.
Since it is cloud-native, Blackbird® removes the need for
costly, high end workstations and can be used from almost anywhere
on almost any device. It also allows full visibility on
multi-location digital content, improves time to market for live
content such as video clips and highlights for digital
distribution, and ultimately results in much more effective
monetisation.
Blackbird® is a registered trademark of Blackbird plc.
www.blackbird.video
www.linkedin.com/company/blackbird-cloud
www.twitter.com/blackbirdcloud
www.facebook.com/blackbirdplc
www.youtube.com/c/Blackbirdcloud
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