Vidaroo Adds Sales Incentives, Direct Marketing Campaign

ALTAMONTE SPRINGS, Fla., April 5, 2013 /PRNewswire/ -- Vidaroo (OTCQB:VIDA) announced today that it has begun an aggressive direct marketing campaign that will target faith-based organizations, academic education, corporate training, destination marketing, and sports-centered organizations. The marketing campaign will feature incentives to encourage customers to try the company's cloud-based video publishing technology.

"The direct marketing program has already been launched," says Tom Moreland, Chairman and CEO of the Florida-based corporation. "We've sweetened our approach with incentives like the first 30-days free to get people to try the software and use their imagination."

The company recently named Sales Outsourcing Specialists, Inc. from Eden Prairie, MN as the primary sales organization. According to Moreland, the goal for the sales program is to increase awareness among the target markets and build sales relationships with corporations and organizations.

"Vidaroo is a world-class video service that is fully developed to take advantage of the current trends in the social media promotion," says Moreland. "Presently, we are doing all that we can to build long-term value from corporate sales. We've done all the research and development, now it is time to reap the benefits of the assets we have developed and begin an aggressive marketing campaign to build our customer base."

Vidaroo launched its Software-as-a-Service (SaaS) based online video player in 2009. Today it is moving forward as a feature-rich and intuitive video distribution and syndication platform. Among its unique capabilities is live-streaming, on-demand playback through channel creation, social media sharing and distribution, fully native ad rotation, and customizable player themes that are managed by self-service administrative controls. Billing and signup processes are fully automated. Video programs are installed with a simple one line "embed code" that can be easily applied to any website destination. Vidaroo's platform works well for both on-demand and enterprise use.

About Vidaroo (OTCQB:VIDA)

Vidaroo, Inc., based in Altamonte Springs, FL, is the provider of an innovative cloud-based video distribution and syndication software platform. The company has been providing its SaaS solution for more than 3 years. Current Vidaroo customers come from various industries, including large churches, advertising agencies, media companies, academic educational institutions, and corporate training organizations. Among its past clients include national brands such as Microsoft, Coca-Cola Company, Tribune News Company, Toyota, Emmis Communications, Clear Channel, Black Eyed Peas, Justin Timberlake and others. Vidaroo's cloud-based video publishing technology enables its customers to easily create, deliver and monetize video and advertising delivery. For more information, visit http://vidaroo.com or contact Vidaroo by calling (321)293-3360.

FORWARD-LOOKING STATEMENTS

Some of the above statements may be 'forward-looking' statements as defined by section 27A(c)(1)(A)(i) of the Securities Act of 1933. See http://vidaroo.com/about/investors/conduct for a full safe harbor disclosure statement.