DALLAS, June 24, 2014 /PRNewswire/ -- Trend Micro
Incorporated (TYO: 4704; TSE: 4704), a pioneer in security
software, today announced the launch of its global partner program.
The Trend Micro™ Partner Program is designed to further enhance the
productivity and profitability of its more than 50,000 channel
partners by enabling them to more quickly and fully capitalize on
the growing market for Trend Micro security solutions. By combining
the best elements from its regional and award-winning North
American partner programs, Trend Micro now offers a new and
globally aligned program. Roll out of the new program will be
completed in Q1-2015.
"After a comprehensive evaluation of our programs, we've applied
best practices from around the globe to establish a common
structure for a single, more cohesive program that can help our
partners drive sales like never before," said Partha Panda, vice president of global channels
and strategic alliances, Trend Micro. "We are confident that this
new approach will allow them to more quickly identify and respond
to business opportunities for our comprehensive security solutions.
Most significantly, it will enable us to replicate successful
initiatives across all regions to help partners grow their business
and increase profitability."
Trend Micro's portfolio of market-leading security solutions
complement a wide range of related solutions including
virtualization and cloud, converged infrastructure and security
management, which are already commonly sold by Trend Micro channel
partners. By bundling Trend Micro solutions with products and
services from key strategic alliance partners such as AWS, HP, IBM,
Microsoft and VMware, channel partners can increase their value to
customers, while increasing sales and profitability.
"Our clients rely on us to deliver high-quality, effective
solutions that help solve their important security problems, and
Trend Micro does an excellent job of delivering these
capabilities," said Dan Wilson,
co-founder and executive vice president of partner solutions,
Accuvant. "The new partner program will enable us to more easily
bring Trend Micro's offerings to market and address our clients'
needs."
The education program has been simplified, aligns with the
latest industry standards, and provides two levels of training and
certification. The new education portal helps accelerate partner
enablement and equips channel team members with the knowledge and
skills to capitalize on sales opportunities and better serve
customers.
To further equip its channel partners, Trend Micro is providing
a comprehensive set of sales and marketing tools through a
refreshed Trend Micro Partner Portal. In addition, Trend Micro is
developing a new partner portal that will further enrich the
partner experience by providing improved deal registration,
content syndication and social media network access, as well as
quicker access to support, and other enhancements.
Additionally, the new Trend Micro Partner Program includes:
- Clearly defined partner segmentation, and an enhanced
compensation structure
- Tiered, standardized reseller levels (Bronze, Silver, Gold and
Platinum), and the addition of a referral partner program to target
"born-in-the-cloud" technology service providers and other trusted
advisors
- Deal protection compensation for Gold and Platinum levels, and
the extension of deal registration to include Bronze partners that
have completed one or more specializations
- Dedicated channel account teams, equipped with common
standards, processes and performance measurement guidelines, to
help further ensure partners capitalize on the expanding business
opportunities
The inaugural Trend Micro Global Partner Summit will be held
Oct. 21-23 in Las Vegas. This invitation only event is
designed for business leaders and sales executives of Trend Micro's
top partners, and will equip them with the knowledge they need to
further capitalize on the growing demand for Trend Micro
solutions.
For more information about the Trend Micro Partner Program,
please visit the Trend Micro Simply Security Blog for Partners:
http://blog.trendmicro.com/trend-micro-launches-global-partner-program/.
*The use of the word "partner" or "partnership" does not imply a
legal partnership relationship between Trend Micro Incorporated and
any other company.
About Trend
Micro
Trend Micro Incorporated, a global leader in security software,
strives to make the world safe for exchanging digital information.
Built on 25 years of experience, our solutions for consumers,
businesses and governments provide layered data security to protect
information on mobile devices, endpoints, gateways, servers and the
cloud. Trend Micro enables the smart protection of information,
with innovative security technology that is simple to deploy and
manage, and fits an evolving ecosystem. All of our solutions are
powered by cloud-based global threat intelligence, the Trend Micro™
Smart Protection Network™ infrastructure, and are supported by over
1,200 threat experts around the globe. For more information, visit
TrendMicro.com.
SOURCE Trend Micro Incorporated