Full Motion Beverage FMBV Acquires Mojito Brands, Inc.
August 14 2009 - 5:56PM
Marketwired
Full Motion Beverage, Inc. (PINKSHEETS: FMBV) announced it has
completed the acquisition of Mojito Brands, Inc. ("Mojito"). Mojito
is the producer and creator of MOJAVA®, an all natural RTD coffee
beverage with zero fat and low carbohydrates.
Under the terms of the agreement, FMBV purchased 100% of Mojito
Brands and its registered trademark MOJAVA®. The acquisition gives
FMBV an entry into the $1.2 billion dollar RTD specialty coffee
market. MOJAVA® will be marketed through FMBV's wholly owned
subsidiary, Performaxx Brands, Inc. ("Performaxx") and Dean
Petkanas will remain on board as a director of FMBV.
Dean Petkanas, Director of FMBV, stated, "One of the greatest
opportunities in capturing growth in the coffee beverage industry
remains in the subcategories, iced coffee / ready-to-drink coffee.
Of the approximately $1.2 billion in sales of RTD coffee for 2008,
Starbucks remains the leader, claiming approximately eighty-five
percent (85%) of the total market sales. We see an excellent
opportunity here to capture market share within this segment with
MOJAVA® acting as a lead in to acquire other products in this
space. We're excited to be in the iced coffee arena and one that
Jon Luther, Chairman of Dunkin Donuts, called 'the sweet spot where
the product meets the customer's wallet.'"
About Full Motion Beverage, Inc.
Full Motion Beverage is a diversified beverage company that
owns, develops, markets and exclusively imports brands in the
alcohol and non-alcohol sectors of the beverage industry.
For more information, please visit:
www.fullmotionbeverage.com.
Forward-Looking Statements
This release contains "forward-looking statements" and
information provided by Full Motion Beverage, Inc., such as online
or printed documents, publications or information available via
Full Motion Beverage, Inc.'s website. It may contain certain
forward-looking statements that involve risks, uncertainties,
assumptions and other factors, which, if they do not materialize or
prove correct, could cause Full Motion Beverage, Inc.'s results to
differ materially from historical results, or those expressed or
implied by such forward-looking statements.
All statements, other than statements of historical fact, are
statements that could be deemed forward-looking statements,
including statements containing the words "planned," "expects,"
"believes," "strategy," "opportunity," "anticipates," and similar
words. These statements may include, among others, plans,
strategies and objectives of management for future operations; any
statements regarding proposed new products, services or
developments; any statements regarding future economic conditions
or performance; statements of belief; and any statements of
assumptions underlying any of the foregoing.
Copyright 2009
Full Motion Beverage, Inc. Email Contact
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