ERGO Entia Biosciences Inc (CE)

GROH(R) Reaches Important Milestone With Strategic Partner Mario Tricoci Salon Group

SHERWOOD, OR--(Marketwired - Jan 23, 2014) - Entia Biosciences, Inc. (OTCQB: ERGO) and its wholly owned subsidiary Total Nutraceutical Solutions (TNS) today announced that the Mario Tricoci Group of salons and day spas, a leading member of the Elizabeth Arden Red Door salon and spa network, will officially launch the entire GROH® Ergo Boost product and professional services line on February 1st, 2014. This important milestone and strategic partnership follows an eight month evaluation of the GROH® PRO hair and scalp treatment, a deep conditioning back-bar therapy, currently being performed to more than 400 guests per week at Tricoci's seventeen locations. The launch of the full GROH® line is further validation of the market interest in the GROH® brand and Entia's commercialization strategy for its biotechnology and patent portfolio.

GROH® is an all-natural, 100% vegan line of haircare and skincare products that are manufactured and distributed from the Company's USDA organically certified facilities in Portland, Oregon, USA. GROH® is the first line of beauty products to be developed using Entia's proprietary ErgoD2® compound, which contains the powerful plant-based antioxidants L-Ergothioneine and Vitamin D2. Entia has been conducting clinical studies into the medical benefits of ErgoD2® for the treatment of anemia and other iron related disorders. Study participants have been reporting significant improvements in hair growth and sense of overall well-being. These observations are also being reported with users of GROH® and pre-launch product testing has been generating extremely favorable feedback from the staff and guests at Mario Tricoci. This innovative and unique product line is expected to create a new category within the multi-billion dollar professional salon and spa industry for medical-validated, all natural, general wellness and beauty solutions.

All GROH® products apply the principles of nutrigenomics, utilizing non-toxic, plant-based bionutrients to stimulate genetic activity and cellular resilience that protect hair, skin, and nails from daily stresses and damage. From the salon professional's perspective, they can increase the frequency of guest return visits by recommending the regular use of these healthy, all-natural beauty products. This business opportunity is supported by the GROH® professional training and certification program, designed to quickly and conveniently educate salon professionals in nutrigenomics and the impact Entia's patented technologies can have on cellular well-being and beauty.

"GROH's Ergo Boost line meets the demand for natural effective products that align with our guests desire for healthy lifestyle changes. GROH® is not a replacement for the products that the guests currently purchase at Mario Tricoci, but is a logical addition that can improve overall results. When launched, GROH® will be the first product line that all of our estheticians, massage therapists, colorists, stylists, and nail techs will be able to recommend to our guests," said Larry Silvestri, SVP/COO of Mario Tricoci Salon Group.

About Mario Tricoci Hair Salons & Day Spas Mario Tricoci Hair Salons & Day Spas -- the leader in luxury hair styling and spa services for more than 30 years -- operates 17 Mario Tricoci Hair Salon & Day Spa locations and Mario Tricoci Too Hair Salons in Illinois. The company offers an extensive menu of the best in hair, skin and body care, as well as custom make-up and nail services. Mario Tricoci Hair Salons & Day Spas maintains a highly-skilled team and remains the leader in personal care services and treatments.

About Elizabeth Arden Red Door Spas Celebrating 100 years of beauty expertise in 2010, the renowned Red Door Spa is the leader in the spa industry. Elizabeth Arden opened her first spa in 1910 and remains a symbol of beauty around the world. With its renowned beauty expertise based on the fundamental elements of day spa pioneer Elizabeth Arden, Red Door Spa operates 30 day and resort spas nationwide. Always on the industry cutting edge, every Red Door Spa provides guests with a unique and unforgettable experience, delivering the highest level of technical expertise and impeccable guest service. Committed to enhancing the lives of its guests through beauty, harmony and well-being, and to providing pioneering techniques, quality treatments and advanced services, Red Door Spa continues to expand, innovate and serve as a trend-setting leader within the day spa industry.

About GROH® Tricoci will launch the entire GROH Ergo Boost Line for hair, skin, and nails which includes the Professional In-Salon Hair & Scalp Conditioning Treatment, At-Home Hair & Scalp Conditioning Treatment, Daily Replenishing Dietary Supplement, Skin Repair Treatment, Skin Recharging Bar, and the Lifestyle Kit. For more information please visit www.mygroh.com. To order products for your business call Total Nutraceutical Solutions 1-866-998-7173. For special offers and insider information, join mygroh on facebook.

About Entia Biosciences, Inc. Entia is an authority on the clinical effects of oxidative stress and free radical reactions and is bringing this expertise to the fields of food science biotechnology and nutrigenomics. The company identifies, scientifically validates, patents, and commercializes solutions that address multi-billion dollar markets for health, beauty, and agriculture. For more information, please visit our website at www.entiabio.com or contact:

Forward-Looking Statements Any statements contained in this press release that relate to future plans, events or performance are forward-looking statements that involve risks and uncertainties including, but not limited to, the risks associated with the transaction described in this press release, and other risks identified in the filings by Entia Biosciences with the Securities and Exchange Commission. Further information on risks faced by the Company and its shareholders are detailed in the Form 10-K for the year ended December 31, 2012 and in its subsequent Quarterly Reports on Form 10-Q. These filings are or will become available on a website maintained by the Securities and Exchange Commission at http://www.sec.gov. The information contained in this press release is accurate as of the date indicated. Actual results, events or performance may differ materially. Entia does not undertake any obligation to publicly release the result of any revision to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Devin Andres Chief Operating Officer Entia Biosciences, Inc. 13565 SW Tualatin-Sherwood Rd Sherwood, OR, 97140 Phone: 503-334-3575 Email: info@entiabio.com