LEGX

LOS ANGELES, Nov. 2, 2011 /PRNewswire/ -- True 2 Beauty, Inc., (Pinksheets: TRTB) (the "Company") (www.true2beautyinc.com), is a leading distributor of male & female lifestyle ingestible products and health & beauty accessories in the United States, is extremely pleased to announce the launch of its new website devoted entirely to the EZ Curler, the newest and most exciting styling tool for women. The EZ Curler will be featured in a full 30-minute infomercial by mid November 2011.  To learn more about this unbelievable new beauty appliance, please go to www.ezcurler.com.

"We are very excited about this new opportunity to sell the EZ Curler online, as we are beginning extensive online marketing campaigns in addition to our television advertising," states Alex Hbaiu, CEO. "If sales can offset the cost of advertising, we anticipate limiting sales to direct response for some time, in order to create awareness and brand appeal. We are projecting release to retail distribution either by year end 2012 or sooner based on market demand."

The EZ Curler is a revolutionary patent pending styling tool that reinvents the way women can curl their hair.  The EZ Curler eliminates the need for awkward hand and wrist movements as the spinning bi-plates do the work for you with a simple touch of a button.

Purchasers of the EZ Curler will receive multiple gifts with a value of $50.00, as well as a $20.00 gift certificate to purchase other items from True 2 Beauty. The company has engaged the services of a leading direct response management team to oversee its inbound and outbound sales, as well as round the clock customer service.

The company plans a 45 day period for market testing on television, at which time it will provide results to the marketplace

About True 2 Beauty, Inc.

True 2 Beauty, Inc. is a leading distributor of male & female lifestyle ingestible products and health & beauty accessories including pills, liquid products, and semi-durable goods in the United States. The True 2 Beauty line of current products includes Libigrow, Libigirl, Blue Diamond, Pink Diamond, Energy Shots, Relaxation Drinks, EZ Curler Curling Roller, and Naked Vapor Electronic Cigarettes.

More information on the Company and its line of products can be found at:

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, among others, all assumptions, expectations, predictions, intentions or beliefs about future events. You are cautioned that any such forward- looking statements are not guarantees of future performance and that a number of risks and uncertainties could cause actual results of the Company to differ materially from those anticipated, expressed or implied in the forward-looking statements. The words "believe," "expect," "anticipate," "project," "targets," "optimistic," "intend," "aim," "will" or similar expressions are intended to identify forward-looking statements. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks and uncertainties that could cause actual results to differ materially from those anticipated include risks related to new and existing products, product defects and any related product recall; any projections of sales, earnings, revenue, margins or other financial items; any statements of the plans, strategies and objectives of management for future operations; any statements .The Company assumes no obligation and does not intend to update any forward-looking statements, except as required by law.

For further information, please contact:

Media Relations:

Zara Hbaiu

info@true2beautyinc.com

1-888-942-5350

SOURCE True 2 Beauty, Inc.