LOS ANGELES, Sept. 7, 2011 /PRNewswire/ -- True 2 Beauty, Inc., (Pinksheets: TRTB) (the "Company") (www.true2beautyinc.com), is a leading distributor of male & female lifestyle ingestible products and health & beauty accessories in the United States, has committed all of its resources to defend its intellectual property, brands, and management's credibility through all means available. During the past three months the Company has vigorously pursued counterfeit distribution of its flagship Libigrow® product through the hiring of one of Americas most respected private investigative companies, which has been gathering evidence on numerous counterfeiters across the United States. Further, the Company's management commenced working with ICE (Immigration and Customs Enforcement) and other Federal and State government agencies to detect and seize shipments of counterfeit product as it arrives from China. The Company and ICE together seized a considerable amount of counterfeit product in South Florida a few weeks ago. The Company has also retained multiple law firms to represent them in pursuing all areas of recovery for damages from known counterfeiters. The potential for damages is in the millions and the Company will use all available means to pursue counterfeit distributors.

Further, it has come to the attention of the Company that a consistent pattern of attempts to slander the Company and its management exists on public message and chat boards, in particular "Yahoo Finance Message Boards". The Company respects the rights of individuals regarding freedom of speech, however, it will use all of its resources to defend itself against slander, especially in cases where it was meant to harm the Company and its management for the pursuit of personal financial gain.

Alex Hbaiu, TRTB Chairman and CEO says, "We have taken a substantial hit as far as our sales volume, product integrity, brand abuse, stock price deflation, and ridiculous accusations towards management, which we will no longer tolerate in any way, shape, or form. Our aggressive approach to stem the counterfeit problem is providing everyone in our industry an understanding of our seriousness moving forward. Personal comments on message boards aimed at myself and other members of my team have been tolerated as I consider them venting from individuals that have every right to share their thoughts with others, however, slanderous comments about myself and others in the Company will not be tolerated whatsoever.  Our legal counsel is pursuing all avenues available to us to determine the responsible party(ies) and action that can and will be implemented against those individuals involved. Just as we have adopted a zero tolerance policy against those who hurt our business thru counterfeiting our products, we will also apply this same policy against those individuals who seek to profit by slandering us.  It's just wrong and we are going to hold people accountable" states Alex Hbaiu, CEO of TRTB.

The Company urges all shareholders and potential shareholders to read all available "FACTUAL INFORMATION" provided by the Company in its public filings, and if questions still arise, please feel free to contact the Company for further clarification at info@true2beautyinc.com

Message boards are inherently dangerous sources of information and are often used by those who aim to profit by the dissemination of false or misleading information.

The Company is working diligently to file its third quarter financials within the allotted time schedule. At the appropriate time, the Company will share pertinent information about future growth and our ongoing attempts to thwart the counterfeit products.

About True 2 Beauty, Inc.

True 2 Beauty, Inc. is a leading distributor of male & female lifestyle ingestible products and health & beauty accessories including pills, liquid products, and semi-durable goods in the United States. The True 2 Beauty line of current products includes Libigrow, Libigirl, Blue Diamond, Pink Diamond, Energy Shots, Relaxation Drinks, EZ Curler Curling Roller, and Naked Vapor Electronic Cigarettes.

More information on the Company and its line of products can be found at:

www.true2beautyinc.com

www.libigrow.com

www.libigirl.com

www.lovepack.com

www.nakedvapor.com

www.ezcurler.com

www.bluediamondpill.com

www.pinkdiamondpill.com

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, among others, all assumptions, expectations, predictions, intentions or beliefs about future events. You are cautioned that any such forward- looking statements are not guarantees of future performance and that a number of risks and uncertainties could cause actual results of the Company to differ materially from those anticipated, expressed or implied in the forward-looking statements. The words "believe," "expect," "anticipate," "project," "targets," "optimistic," "intend," "aim," "will" or similar expressions are intended to identify forward-looking statements. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks and uncertainties that could cause actual results to differ materially from those anticipated include risks related to new and existing products, product defects and any related product recall; any projections of sales, earnings, revenue, margins or other financial items; any statements of the plans, strategies and objectives of management for future operations; any statements .The Company assumes no obligation and does not intend to update any forward-looking statements, except as required by law.

For further information, please contact:

Media Relations:

Zara Hbaiu

zara@true2beautyinc.com

1-888-942-5350

Related Links:

www.true2beautyinc.com

www.mojonights.com

www.nakedvapor.com

www.ezcurler.com

www.libigrow.com

www.libigirl.com

www.lovepack.com

www.bluediamondpill.com

www.pinkdiamondpill.com

www.mancodebook.com

SOURCE True 2 Beauty, Inc.

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