The engagement will leverage Sabio's unique
non cookie-based data sets and solutions so McDonald's can
effectively connect with and reach the growing U.S. multicultural
audience
TORONTO, Feb. 29,
2024 /CNW/ -- Sabio Holdings Inc. (TSXV: SBIO;
OTCQX: SABOF) (the "Company" or "Sabio"), a Diverse owned leader in
the Connected TV ("CTV")/over-the-top ("OTT") ecosystem helping
brands reach, engage and validate diverse consumers through
technology) today announced it has entered into an engagement with
McDonald's USA, through a
partnership with Publicis Groupe. The relationship strengthens
McDonald's commitment to diverse communities, and specifically with
diverse-owned media partners, by leveraging Sabio's unique non
cookie-based data sets and solutions so the brand can effectively
connect with and reach the growing U.S. multicultural audience.
McDonald's ongoing mission is to foster an inclusive
environment, where diversity is embraced. A key audience, Gen Z, is
the most ethnically diverse generation to date. U.S. Census data
suggests that as of 2019, 49.1% of Generation Z is diverse and
growing, with 13.8% Black, 25.0% Hispanic, and 5.3% Asian. 29%
of Gen Z are children of immigrants or immigrants themselves,
compared to 23% of Millennials when they were at the same
age.
"Sabio and McDonald's share a common mission to more effectively
connect and engage with diverse consumers through a deeper
understanding of the communities they represent," said Aziz Rahimtoola, Founder and Chief Executive
Officer of Sabio. "As a diverse owned technology and analytics
company, we are excited to collaborate with an innovative brand
like McDonald's to help achieve their objectives."
McDonald's will have access to Sabio's CTV/OTT inventory and
customized audience segments at advantageous rates. The company can
also utilize App Science's™ (a wholly owned division of Sabio)
proprietary 55MM HH graph data, which provides insights and access
to Quarterly Trends reports, first-looks at published vertical and
multicultural reports and exclusive analyses customized toward
McDonald's campaigns and properties.
As CTV continues to grow and attract attention from advertisers
and brands, the biggest gap lies within the diverse audience data
sets. Fragmentation from evolving platforms and growing audiences,
and legacy audience measurements that are not representative of
diversity, have increasingly made it difficult for the industry to
connect brands and the right audiences. Sabio's comprehensive set
of solutions tailored to CTV environments allow advertisers to move
beyond traditional age and gender demographics, to a far deeper
understanding of the evolving consumers' preferences in app
affinities and content they're watching at the household level.
"McDonald's remains committed to reaching multicultural
audiences in authentic ways, and engaging with diverse-owned
companies like Sabio ensures we're able to do that most
effectively," said Caleb Pearson, VP
– Customer Engagement & Media, McDonald's USA. "Our shared mission, values and
commitment is at the crux of the collaboration with Sabio. Sabio's
CTV/OTT inventory sources and the App Science Household Graph will
make it easier to efficiently activate at scale, while connecting
with McDonald's audiences more granularly."
About Sabio Holdings
Sabio Holdings Inc. (TSXV: SBIO)
(OTCQX: SABOF) is a leading Diverse owned connected-television
(CTV) and over-the-top (OTT) technology and service provider
specializing in the high-growth ad-supported video-on-demand (AVOD)
and free ad-supported streaming (FAST) channel market. Its
cloud-based technologies empower brands and agencies to effectively
reach, engage, and better understand diverse audiences on streaming
platforms. The Sabio portfolio is comprised of: Sabio — our trusted
and transparent content monetization demand-side platform (DSP);
App Science® — our cutting edge, non-panel based, real-time
measurement and attribution software as a service (SAAS) platform;
and Vidillion — our cloud-based ad-insertion, and content
distribution and management platform. For more information, visit:
sabioholding.com
About McDonald's
McDonald's is the world's
leading global foodservice retailer with over 40,000 locations in
over 100 countries. Approximately 95% of McDonald's restaurants
worldwide are owned and operated by independent local business
owners. All marks and trademarks are the property of their
respective owners. All rights reserved.
This news release shall not constitute an offer to sell or
the solicitation of an offer to buy any securities in any
jurisdiction.
Neither the TSX Venture Exchange nor its Regulation
Service Provider (as that term is defined in the policies of the
TSX Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Media Contacts
Aziz Rahimtoola, CEO &
Co-Founder
investor@sabio.inc
1.844.974.2662
Sam Wang, Investor Relations
investor@sabio.inc
Jiyan Cadiz, Public Relations
jiyan@sabioholding.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/sabio-and-mcdonalds-usa-announce-strategic-collaboration-to-reach-culturally-diverse-audiences-across-the-ctv-landscape-302075026.html
SOURCE Sabio Holdings Inc.