NOT FOR DISTRIBUTION TO UNITED STATES WIRE SERVICES OR DISSEMINATION
IN THE UNITED STATES.
TORONTO,
Feb. 6,
2024 /CNW/ -- Sabio Holdings Inc. (TSXV: SBIO)(OTCQX:
SABOF) (the "Company" or "Sabio"), is a diverse owned
leader in the Connected TV ("CTV")/over-the-top ("OTT") ecosystem
helping brands reach, engage and validate diverse consumers through
technology, is pleased to announce President of GroupM
Multicultural Gonzalo Del Fa has joined its Board of Directors
("Board").
As President of GroupM Multicultural
("GroupM"), Del Fa plays a key role in all aspects of
multicultural marketing, diverse media and inclusive investment
efforts across GroupM, WPP's media investment group. He provides
clients across GroupM's Mindshare, Wavemaker and EssenceMediacom
agencies with dynamic guidance and strategic programs to support
endemic and diverse-owned media.
"Our industry is at a pivotal point, with an
exciting opportunity for brands to engage and grow alongside a
rising new majority population that commands and influences
significant purchasing power," said Del Fa. "I am committed to
Sabio's success, and alongside my respected Board members, will use
my expertise to build sustainable relationships with diverse
audiences to drive meaningful business results."
The Company welcomes Del Fa at a critical moment
for multicultural advertising. In 2024, the multicultural media ad
market is expected to surge to a record $45
billion1. In the U.S., younger generations are
already a multicultural majority, and an overall multicultural
majority2 is expected by 2050.
"We are excited about welcoming a multicultural
thought leader such as Gonzalo to our esteemed Board," said
Aziz Rahimtoola, Sabio CEO and
cofounder. "Our continued focus remains on helping brands and
agencies reach, engage, and better understand diverse consumers,
and we look forward to his strategic leadership."
Del Fa joins a strong group of existing Board
members: Paula Madison, a 22-year
veteran of NBCUniversal ("NBCU") where she held a number of
leadership roles, including Executive Vice President for Diversity
as well as a Vice President of the General Electric Company, then
parent company of NBCU; Jennifer
Cabalquinto, senior finance executive with over 25+ years
experience in sports and entertainment, and who previously served
as the CFO of the Golden State Warriors; Carl Farrell, who touts more than 30 years of
global management expertise guiding large and small organizations
through growth and transformation; and Muizz Kheraj, who has more than two decades of
experience in technology supporting the capital market needs of
middle-market entrepreneurs.
Over the past decade, Del Fa was nominated for or
the recipient of numerous accolades including Media Maven of the
Year (2014), Crain's Visionary Award (2016 nominee), Executive
Leadership Award (2017), and AdWeek Stellar Marketing Execs of the
Year Awards (2019). Further, he was recognized as one of the most
influential Latinos in New York by
El Diario (2018), named one of the 20 Most Influential Latinos in
Marketing and Media (2022), and recognized as an Icon by the Ad
Club of NY (2023).
Del Fa first joined the GroupM family in 2003 as
Managing Director of MEC Argentina. In addition to his role at
GroupM, he is the Past-Chairman of the Hispanic Marketing Council.
Prior to joining GroupM, Del Fa worked at American Express
Argentina, BBVA, Hachette Filipacchi and Editorial Televisa.
About Sabio Holdings
Sabio Holdings Inc. (TSXV: SBIO) (OTCQX: SABOF)
is a leading Diverse owned connected-television (CTV) and
over-the-top (OTT) technology and service provider specializing
in the high-growth ad-supported video-on-demand (AVOD)
and free ad-supported streaming (FAST) channel market.
Its cloud-based technologies empower brands and agencies to
effectively reach, engage, and better understand diverse audiences
on streaming platforms. The Sabio Holdings portfolio is comprised
of: Sabio — our trusted and transparent content monetization DSP;
App Science® — our cutting edge, non-panel based, real-time
measurement and attribution SaaS platform; and Vidillion — our
cloud-based ad-insertion, and content distribution and management
platform. For more information, visit: sabioholding.com
This news release shall not constitute an
offer to sell or the solicitation of an offer to buy any securities
in any jurisdiction.
Neither the TSX Venture Exchange nor its
Regulation Service Provider (as that term is defined in the
policies of the TSX Venture Exchange) accepts responsibility for
the adequacy or accuracy of this release.
Media Contacts:
Aziz Rahimtoola, CEO
investor@sabio.inc
Phone: 1.844.974.2662
Sam Wang, Investor Relations
investor@sabio.inc
Jiyan Cadiz, Public Relations
jiyan@sabioholding.com
_______________________________
1
https://www.pqmedia.com/product/United-States-Multicultural-Media-Forecast-2023-2027/
2 https://thehill.com/homenews/4412311-multicultural-americans-majority-population-2050/
SOURCE Sabio Holdings Inc.