The engagement reinforces Mediahub's
commitment to supporting minority-owned media through CTV and OTT
inventory
TORONTO, Oct. 10,
2023 /CNW/ -- Sabio Holdings Inc. (TSXV: SBIO;
OTCQX: SABOF) (the "Company" or "Sabio"), a leading provider of
Connected TV ("CTV")/over-the-top ("OTT") advertising platforms
validated by performance, today announced it has entered into a
strategic partnership with Mediahub U.S., an award-winning global
media agency, across both companies' portfolio of brands. The
relationship reinforces Mediahub's commitment and support of
minority-owned media and a focus on diverse audience insights,
leveraging Sabio's unique data sets so their clients can
effectively reach growing US multicultural audiences.
The multicultural landscape in the U.S. is rapidly evolving and
growing, with a multicultural majority expected in the next decade.
As marketers and their agency partners seek new ways to connect
with these important audiences, mobile and CTV/OTT media are
becoming even more critical. In a recent App Science U.S.
Multicultural Trends Report it was found that multicultural
audiences are bigger streamers than the general market, with Asian
Americans, African Americans, and Hispanic Americans 33 percent, 17
percent, and 17 percent, respectively, more likely to have CTV
streaming apps than the general market.
Through this partnership, Mediahub will have access to media
activations across Sabio's unique CTV/OTT inventory and customized
audience segments, and the ability to use mobile data to target
anonymized segments on CTV/OTT across Sabio's inventory network,
reaching multicutural consumers more efficiently and supporting
minority-owned publishers. Further, Sabio will also provide access
to App Science's™ (a wholly owned division of Sabio) proprietary
55MM HH graph data, which provides insights and access to Quarterly
Trends reports, first-looks at published vertical and multicultural
reports and exclusive analyses customized towards Mediahub
priorities.
The partnership is the first Sabio has struck with a global
media planning and buying agency.
"The engagement with Mediahub further solidifies their support
of minority-owned media. Mediahub clients will now have
partnership, sponsorship and production opportunities with Sabio's
soon-to-be launched Ad-supported Video-On-Demand (AVOD) hub SabioTV
app, focused on unique streaming content from creators that
resonate with diverse audiences," said Jon
Stimmel, Chief Growth Officer of Sabio. "As the
multicultural audience population continues to grow, advertisers
are constantly looking for opportunities to reach and target these
groups. Mediahub's commitment to these audiences makes it easier
for marketers to better understand and reach these users, with
exclusive inventory available through Sabio's CTV/OTT network."
As CTV continues to grow and attract attention from advertisers
looking to connect with diverse audiences, the industry faces
challenges with targeting and inventory. Sabio was founded
with the goal of providing brands a way to accurately reach
minority audiences on mobile devices. While it has since expanded
into general market audiences across an array of verticals, Sabio's
core foundation is rooted in diversity and inclusion, remaining a
minority-owned business today.
This comprehensive set of solutions tailored to CTV environments
provides Mediahub's extensive network with the opportunities they
need to continue growing and supporting these minority-owned
businesses.
"Mediahub is excited to formalize our relationship with Sabio,
and to provide our clients with more opportunities and inventory to
connect with multicultural audiences. We've found that Sabio is
unique not only because they reach total market audiences, but can
also get very granular in corroborating and reaching multicultural
audiences based on endemic mobile usage and behavior – this is
critical in a world where it is getting increasingly difficult to
verify and qualify audiences, particularly diverse audience," said
Femaris Peña, SVP, Director, Diversity Demand and Supply, Mediahub.
"Sabio's supply is complemented with unique CTV/OTT inventory
sources and access to insights and data through the App Science
Household Graph - all of which enable our clients to efficiently
activate at scale. We are pleased to partner with Sabio to continue
to our clients grow while also narrowing the equity gap in the
media ecosystem."
About Sabio Holdings
Sabio Holdings Inc. (TSXV: SBIO)
(OTCQX: SABOF) is one of the fastest-growing CTV/OTT technology and
service providers in the high-growth ad-supported video-on-demand
("AVOD") and FAST channel space. Its cloud-based CTV/OTT
technologies provide publishers with distribution, monetization,
and analytics while delivering ROI validation for brands and
agencies. The Sabio portfolio is comprised of: Sabio — our trusted
and transparent content monetization demand-side platform (DSP);
App Science® — our cutting edge, non-panel based, real-time
measurement and attribution software as a service (SAAS) platform;
and Vidillion — our cloud-based ad-insertion, and content
distribution and management platform. For more information, visit:
sabioholding.com
About Mediahub
Mediahub is a global media planning and buying agency and part of
IPG's Mediabrands. We are an agile, fast and modern agency built
for brands and companies who are disrupting the status quo and want
a media agency with a "challenger mindset" in a time of great
change and volatility. As one of the leading media agencies within
IPG's Mediabrands, we are powered by the Acxiom data spine and by
the buying and intelligence power of Magna Global. We have been
named Media Agency of the Year by Adweek, Ad Age and Campaign. For
more information please visit www.mediahubww.com .
This news release shall not constitute an offer to sell or
the solicitation of an offer to buy any securities in any
jurisdiction.
Neither the TSX Venture Exchange nor its Regulation
Service Provider (as that term is defined in the policies of the
TSX Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Media Contacts
Jon Stimmel, Chief Growth
Officer
investor@sabio.inc
1-844-974-2662
Simon Wong, Executive Vice
President
investor@sabio.inc
Sam Wang, Investor Relations
investor@sabio.inc
Hollis Guerra, DBC Brand
Communications
hguerra@daddibrand.com
805-403-0705
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SOURCE Sabio Holdings Inc.