Providing sophisticated in-app ad verification
tools to combat invalid traffic, support quality and improve
performance for mobile and CTV publishers and advertisers
TORONTO, Sept. 28,
2023 /CNW/ -- Sabio Holdings Inc. (TSXV: SBIO; OTCQX:
SABOF) (the "Company" or "Sabio"), a leading provider of connected
TV ("CTV")/over-the-top ("OTT") advertising platforms validated by
performance, is pleased to advise that through its wholly-owned US
operating subsidiary, Sabio Inc., it has
re-engaged DoubleVerify ("DV"), a leading software platform
for digital media measurement, data, and analytics. Sabio Inc.
engaged DV for the benefit of its subsidiary Vidillion Corp
("Vidillion"), a U.S. based streaming TV supply-side platform (SSP)
and technology provider for content creators, and is utilizing DV
Marketplace Suite Quality Insights. First initiated on June 09, 2022, Sabio Inc.'s engagement with DV is
through an annual renewable agreement in which DV provides its
measurement and reporting capabilities. This is a renewal of the
agreement.
With global CTV advertising spend continuing to see double digit
growth1, publishers and advertisers need confidence in
their media investments. Through this engagement, DV provides
fraud detection and viewability reporting for CTV and
mobile campaigns, including DV's Fully On-Screen measurement
solution, ensuring quality and taking steps to protect advertisers
against fraudulent and invalid web traffic. The engagement also
enables Vidillion to segment and optimize inventory across their
network, maximizing performance and value for advertisers.
"The engagement with DV further solidifies our commitment to an
effective, safe and transparent CTV ecosystem for both advertisers
and publishers. It's not enough to identify invalid traffic, it's
important that we make optimizations to minimize transactions on
fraudulent impressions across our network," said Jon Stimmel, Chief Growth Officer of Sabio.
With the growth of CTV as an increasingly vital component of
media strategies, the industry faces challenges with measuring
quality. DV has a comprehensive set of solutions tailored to CTV
environments and is a leader in detection and prevention of new
fraud schemes across all inventory types and
devices.
Last year, Vidillion announced it received TAG's Certified
Against Fraud Seal, a cross-industry accountability
program intended to create trust within the digital ad and content
recommendation industries, and remains dedicated to combating
fraud. Vidillion is enhancing its own supply side
offerings with DV's capabilities. Vidillion is laser focused on
making sure all traffic entering its ecosystem is held to a high
standard and works with publishers to tackle any issues as they
arise. Leveraging DV's measurement around viewability and
fraud adds another tool towards the mission of
fostering a high quality and secure advertising environment.
Vidillion's technology stack includes proprietary tools for ad
break optimization, server-side ad insertion ("SSAI"), content
recognition, and dynamic ad insertion ("DAI") with demand-side
partner integrations. These tools enable publishers to quickly and
easily find new ways to monetize their Streaming TV inventory by
allowing advertisers to precisely target viewers based on content,
context, usage, and geography.
About Sabio
Sabio Holdings Inc. (TSXV: SBIO) (OTCQX: SABOF) is one of the
fastest-growing CTV/OTT technology and service providers in the
high-growth ad-supported video-on-demand ("VOD") and streaming
space. Its cloud-based CTV/OTT technologies provide publishers with
distribution, monetization, and analytics while delivering ROI
validation for brands and agencies. The Sabio Holdings portfolio is
comprised of: Sabio — our trusted and transparent content
monetization DSP; App Science™ — our cutting edge, non-panel based,
real-time measurement and attribution SAAS platform; and Vidillion
— our cloud-based ad-insertion, and content distribution and
management platform. For more information,
visit: sabioholding.com
About DoubleVerify
DoubleVerify is a leading software platform for digital media
measurement and analytics. Our mission is to make the digital
advertising ecosystem stronger, safer and more secure, thereby
preserving the fair value exchange between buyers and sellers of
digital media. Hundreds of Fortune 500 advertisers employ our
unbiased data and analytics to drive campaign quality and
effectiveness, and to maximize return on their digital advertising
investments – globally.
Forward-Looking Statements
This press release may contain certain forward-looking
information and statements ("forward-looking information")
within the meaning of applicable Canadian securities legislation,
including but not limited to the growth expectations for the CTV
market and future performance under the Company's relationship with
DoubleVerify, that are not based on historical fact, including
without limitation statements containing the words "believes",
"anticipates", "plans", "intends", "will", "should", "expects",
"continue", "estimate", "forecasts" and other similar
expressions. Readers are cautioned to not place undue reliance on
forward-looking information. Actual results and developments may
differ materially from those contemplated by these statements. The
Company undertakes no obligation to comment on analyses,
expectations or statements made by third-parties in respect of the
Company, its securities, or financial or operating results (as
applicable). Although the Company believes that the expectations
reflected in forward-looking information in this press release are
reasonable, such forward-looking information has been based on
expectations, factors and assumptions concerning future events that
may prove to be inaccurate and are subject to numerous risks and
uncertainties, certain of which are beyond the Company's control,
including the risk factors disclosed in the Company's filing
statement and management's discussion and analysis (MD&A),
which are publicly available on SEDAR
at www.sedar.com.. The Company has assumed that the
material factors referred to herein will not cause such
forward-looking statements and information to differ materially
from actual results or events. However, there can be no assurance
that such assumptions will reflect the actual outcome of such items
or factors. The forward-looking information contained in this press
release is expressly qualified by this cautionary statement and is
made as of the date hereof. The Company disclaims any intention and
has no obligation or responsibility, except as required by law, to
update or revise any forward-looking information, whether as a
result of new information, future events or
otherwise.
This news release shall not constitute an offer to sell or
the solicitation of an offer to buy any securities in any
jurisdiction.
Neither the TSX Venture Exchange nor its Regulation
Service Provider (as that term is defined in the policies of the
TSX Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
For further information:
Jon
Stimmel, Chief Growth Officer
investor@sabio.inc
1-844-974-2662
Simon Wong, Executive Vice
President
investor@sabio.inc
Sam Wang, Investor Relations
investor@sabio.inc
Hollis Guerra, DBC Brand
Communications
hguerra@daddibrand.com
805-403-0705
1 https://www.spglobal.com/marketintelligence/en/news-insights/latest-news-headlines/connected-tv-ad-spending-to-jump-39-to-21-2b-this-year-iab-says-70105625
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SOURCE Sabio Holdings Inc