App Science™ releases U.S. Hispanic Streaming
Audience Insights comparing unique preferences among Bilingual and
Spanish-only audiences
Sabio Holdings announces development of
SabioTV platform led by diverse creators as commitment to ongoing
diversity, equity, and inclusion ("DEI") initiatives
TORONTO, Sept. 12,
2023 /CNW/ -- App Science™ ("App
Science"), wholly owned by Sabio Holdings Inc. (TSXV: SBIO;
OTCQX: SABOF) (the "Company" or "Sabio"), a leading provider of
Connected TV ("CTV")/over-the-top ("OTT") advertising platforms
validated by performance, today announced that it has released
audience insights comparing bilingual and Spanish-only U.S.
Hispanic streaming audiences ("Report").
The findings in the Report provide unique analysis into how
bilingual (English and Spanish) and Spanish-only speaking Hispanics
may differ from each other. It highlights the unique preferences
among Hispanic subgroups, providing audience data to help brands
deliver a more targeted, relevant message within their ads to these
audiences.
For example, within the streaming apps category, bilingual
speakers are 4.5x and 3.5x as likely to have Paramount+ and Hulu on
their streaming devices, respectively, and Spanish-only speakers
are 2.8x as likely to have Canela.TV and 29% more likely to have
FuboTV on their devices, suggesting they are more likely to pay for
sports.
"The diversity within the U.S. Hispanic population shows that
one-size won't fit all when it comes to meaningfully engaging this
audience. Personalized, culturally relevant ads will only increase
in importance as time goes on," said Helen
Lum, Executive Vice President, App
Science. "These groups' mobile app preferences help tell a
story of their behaviors and life experiences and ultimately can
help provide advertisers with more opportunities to vary their
creative messaging to better connect with their target
audiences."
Additional key findings from the report
include:
- By category, bilingual speakers are more likely to have social
networking (5x), comics (4.2x), and reading (3.5x) apps on their
mobile phones compared to their Spanish-speaking counterparts
- In the music app category, the two demographics
have strong differentiating preferences: bilingual speakers are
more likely to have Pandora (11.8x), Audiomack (9x), and Amazon
Music (5.3x) downloaded on their mobile devices compared to Spanish
speakers who are more likely to have Radio Mexico (7.7x), ESound
(3.6x), and LaMusica (3.6x)
- Financial and banking apps also vary between the
demographics:
- Bilingual speakers are at least 5x more likely to bank with
military banks
- Spanish-only speakers are more than 2x as likely to have apps
used for sending money abroad and 5.4x as likely to
have Finhabits, a bilingual financial planning app
- Overall, bilingual Hispanics are 26% more likely
to travel domestically and their indexed travel apps
show a higher likelihood of being part of loyalty programs at hotel
chains and airlines.
To view more insights, visit
https://www.appscience.inc/resources.
As a part of Sabio's commitment to DEI, the Company has also
announced the development of its SabioTV streaming platform, a
creator-first streaming network led by diverse creators featuring
unique voices and untold stories. The SabioTV platform is part of
the Company's overall mission to increase representation in the
streaming space by surfacing unique programming that better
reflects today's diverse world.
"By leveraging Sabio's existing, end-to-end CTV/OTT technology
stack, SabioTV is expected to enable content creators to capitalize
on a creator economy estimated to grow to $480 billion by 20271,
while providing Sabio with another tool in our toolkit to further
defend our strong gross margins," said Aziz
Rahimtoola, CEO, Sabio.
Methodology
Data for the Report are sourced by
leveraging App Science®'s Hispanic audience segment, created by
first- and third-party mobile device and geolocation data. Index
scores represent how likely an outcome is to occur. Preferences
among Bilingual and Spanish-only audiences are analyzed against
each other with an assigned baseline of 100. For example, if a
mobile app indexed for bilingual speakers at 142, this would be
interpreted as, "The odds of bilingual speakers having the mobile
app is 1.42x as likely as Spanish speakers," or, "The odds of
bilingual speakers having the mobile app is 42% more likely than
Spanish speakers."
About Sabio Holdings
Sabio Holdings Inc. (TSXV: SBIO)
(OTCQX: SABOF) is one of the fastest-growing CTV/OTT technology and
service providers in the high-growth ad-supported video-on-demand
("AVOD") and FAST channel space. Its cloud-based CTV/OTT
technologies provide publishers with distribution, monetization,
and analytics while delivering ROI validation for brands and
agencies. The Sabio portfolio is comprised of: Sabio — our trusted
and transparent content monetization demand-side platform (DSP);
App Science® — our cutting edge, non-panel based, real-time
measurement and attribution software as a service (SAAS) platform;
and Vidillion — our cloud-based ad-insertion, and content
distribution and management platform. For more information, visit:
sabioholding.com
This news release shall not constitute an offer to sell or
the solicitation of an offer to buy any securities in any
jurisdiction.
Neither the TSX Venture Exchange nor its Regulation
Service Provider (as that term is defined in the policies of the
TSX Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Media Contacts
Jon Stimmel, Chief Growth
Officer
investor@sabio.inc
1-844-974-2662
Helen Lum, EVP, App Science Inc.
helen@appscience.inc
Aideen McDermott, Investor
Relations Associate
aideen@sabioholding.com
Rachel Jermansky, Daddi Brand Communications
rjermansky@daddibrand.com
1 https://www.goldmansachs.com/intelligence/pages/the-creator-economy-could-approach-half-a-trillion-dollars-by-2027.html
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SOURCE Sabio Holdings Inc.