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TORONTO, Feb. 18, 2022 /CNW/ - Cross Border Capital I Inc.
(TSXV: CBX.P) ("CBX" or the "Company") and Message
Notify Ltd. d/b/a SuperBuzz, a corporation existing under the laws
of the State of Israel ("SuperBuzz"), provide an update
on their previously announced transaction whereby CBX will purchase
all of the issued and outstanding securities of SuperBuzz (the
"Transaction"). SuperBuzz, CBX and the shareholders of
SuperBuzz entered into a securities exchange agreement (the
"Definitive Agreement") which was negotiated at arm's length
and is effective as of January 6,
2022.
The Transaction is subject to requisite regulatory approval,
including the approval of the TSX Venture Exchange (the
"TSXV"), and standard closing conditions, including the
conditions described below.
CBX is incorporated under the provisions of the Business
Corporations Act (Ontario)
with its registered and head office in Toronto, Ontario. It is a capital pool company
and intends for the Transaction to constitute its "Qualifying
Transaction", as such term is defined in Policy 2.4 of the TSXV.
CBX is a "reporting issuer" in the provinces of Ontario, British
Columbia and Alberta.
Since the Transaction is an arm's length transaction, CBX is not
required to obtain shareholder approval for the Transaction.
Trading in the common shares (each, a "CBX Share") of CBX
is halted at present. It is unlikely that the CBX Shares will
resume trading until the Transaction is completed and approved by
the TSXV.
The Proposed Transaction
Conditions to Transaction
Prior to completion of the Transaction (and as conditions of
closing):
- The parties will file a non-offering prospectus in accordance
with the rules of the TSXV and relevant securities law, outlining
the terms of the Transaction.
- CBX and SuperBuzz will, if necessary, obtain the requisite
board and shareholder approvals for the Transaction and any
ancillary matters contemplated in the Definitive Agreement,
including to change the name of CBX to "SuperBuzz Inc."
- All requisite regulatory approvals relating to the Transaction,
including, without limitation, the TSXV, will have been
obtained.
Pre-Closing Capitalization of CBX and SuperBuzz
As of the date hereof, CBX has 5,000,000 CBX Shares issued and
outstanding, stock options exercisable for an aggregate of 460,000
CBX Shares at an exercise price of $0.10 per CBX Share and broker warrants
exercisable for an aggregate of 300,000 CBX Shares at an exercise
price of $0.10 per CBX Share. The CBX
Shares are currently listed on the TSXV under the symbol
"CBX.P".
SuperBuzz has, exclusive of the securities issued in the
Concurrent Offering (as defined herein), as of the date hereof,
(a) 4,358,054 ordinary shares (each, a "SuperBuzz
Share") issued and outstanding, (b) 458,615 restricted stock
units ("RSUs"), and (c) simple agreements for future equity
("SAFEs") having an aggregate principal amount of
$272,000. Prior to the completion of
the Transaction, SuperBuzz intends to effect a stock split on the
basis of 5.1313 post-stock split SuperBuzz Shares (each, a
"Split SuperBuzz Share") for each one (1) pre-stock split
SuperBuzz Share.
Terms of the Transaction
Pursuant to the Transaction, one (1) CBX Share, at a deemed
value of $0.40 per CBX Share, will be
issued to the holders of SuperBuzz Shares ("SuperBuzz
Shareholders") in exchange for each one (1) Split SuperBuzz
Share issued and outstanding as at the effective date of the
Transaction.
Following completion of the Concurrent Offering, the Transaction
will result in CBX issuing 22,479,044 CBX Shares to the
current SuperBuzz Shareholders, 5,494,740 CBX Shares to the
subscribers under the Concurrent Offering and 1,216,228 CBX Shares
to the holders of the SAFEs, which, immediately prior to the
closing of the Transaction, will automatically convert into Split
SuperBuzz Shares, in accordance with their terms. Following the
completion of the Transaction, 34,085,987 CBX Shares will be
outstanding. The former SuperBuzz Shareholders (excluding holders
of securities in the Concurrent Offering) will own approximately
70% of the CBX Shares, current CBX shareholders will hold
appropriately 15% of the CBX Shares, and the purchasers under the
Concurrent Offering will hold approximately 15% of the CBX Shares.
Accordingly, the Transaction will constitute a reverse takeover of
CBX. Completion of the Transaction is conditional upon all
necessary regulatory approvals, including the approval of the
Exchange, and other conditions which are typical for a business
combination transaction of this type.
It is expected that the CBX (as it exists following the
Transaction, the "Resulting Issuer") will be classified as a
Tier 2 Technology Issuer.
No deposit or advance has been made by the Company to SuperBuzz
in connection with the Transaction.
About SuperBuzz
SuperBuzz offers solutions supplying a real-time marketing
automation platform that increases customer engagement through
dynamic push notification campaigns that deliver relevant,
personalized messages in micro-moments across mobile and desktop
platforms. SuperBuzz's value proposition comes in the form of its
AI-optimized bidding algorithm and fraud detection that guarantees
push delivery at the right time and in the appropriate context
needed to ensure maximum user retention. The system makes it easy
to segment users and create push notification tests while tracking
notifications in real-time and showing actual traffic quality,
including any fraudulent activity. SuperBuzz is a private company
that was incorporated under the laws of the State of Israel on January 10, 2018.
Consolidated Financial Information Concerning
SuperBuzz
|
Nine months
ended
September 30, 2021
USD$
(Unaudited)
|
Nine months
ended
September 30, 2020
USD$
(Unaudited)
|
Revenues
|
$594,000
|
$223,000
|
Loss before taxes on
income
|
$3,047
|
$404,000
|
Current
Assets
|
$168,000
|
-
|
Current
Liabilities
|
$532,000
|
-
|
SuperBuzz's Financial Data
|
Year ended
December 31, 2020
USD$
(Audited)
|
Year ended
December 31, 2019
USD$
(Audited)
|
Revenues
|
$278,000
|
$39,000
|
Loss before taxes on
income
|
$812,000
|
$699,000
|
Current
Assets
|
$29,000
|
$57,000
|
Current
Liabilities
|
$1,506
|
-
|
Insiders, Officers and Board of Directors of the Resulting
Issuer
Upon completion of the Transaction, it is anticipated that the
individuals set forth below will constitute the directors, officers
and other insiders of the Resulting Issuer.
Liran Brenner, Proposed
Chief Executive Officer & Director
Liran Brenner is a senior
Software engineer with more than 30 years of experience in
developing, managing, and leading companies. Liran started his
career in the hi-tech world at the age of 17, working as a software
engineer and later joining ICQ, a world leader in instant
messaging, which, in 1998, achieved a record number of 100M installations worldwide and was later sold
to AOL for USD$400M. Following ICQ,
Liran founded WhiteSmoke, a market leader in English correction
tools. In 2012, WhiteSmoke went public and attained more than
120M installations worldwide.
Following WhiteSmoke, Liran developed and sold Unique RTB
(Real-Time-Bidder) technology to one of Israeli's top AdTech
providers. Liran founded SuperBuzz in 2018 in order to pioneer the
development of autonomous marketing technology, with the vision of
replacing the marketing team and harnessing the power of machine
learning to achieve better than ever performance and revenues.
Oren Attiya, Proposed Chief
Financial Officer
Oren Attiya is an experienced
financial executive, with extensive experience in accounting and
financial reporting services for both Israeli and global companies.
Mr. Attiya has served as the CFO of several public and private
start-up companies and incubators within the high-tech,
life-science and food-tech sectors, managing all aspects of
finance, from "bootstrapping" to maturity. Mr. Attiya has vast
experience in mergers and acquisitions, fundraising, taxation,
budgeting and day-to-day financial management. Mr. Attiya has
previously served as audit manager at PwC Israel, where he provided
financing and accounting services to a variety of public, private,
and international companies and incubators. Mr, Attiya holds a B.A.
in Accounting and Economics and is a member of the ICPA.
Nahum Segal, Proposed
Director
Nahum Segal serves as the CEO of
the Segal Group, an investment firm with real estate holdings all
over Europe, as well as
investments in Israel's booming
high-tech sector, based in Ramat
Gan, Israel. Mr. Segal also
serves as the chairman at Connections, an investment firm
specializing in raising capital for Israel's high-tech sector. From 2015-2020, Mr.
Segal served as a director of Zikural, a premier financial services
and lending company. Mr. Segal holds a bachelor's degree in
business administration and a master's degree in Law from the
College of Law and Business in Ramat
Gan, Israel.
Dror Erez, Proposed
Director and 10%+ Shareholder
Dror Erez was the founder and CTO
of Conduit, one of Israel's
largest Internet companies. Prior to founding Conduit, Mr. Erez
co-founded Effective–i, a learning system that categorized,
organized, and delivered information to shorten search cycles
within an enterprise. Mr. Erez currently advises start-up companies
in the areas of AdTech, software-as-a-service (SaaS), and cloud
technologies. He holds a B.A. in Physics and Computers from
Bar Ilan University.
Tzafrir
Peles, Proposed Director
Tzafrir Peles graduated in 2000
with an MBA from the Zicklin School of Business, Baruch College, CUNY, in New York City. Since graduation, Mr. Peles has
held various managerial positions in global digital advertising
companies, including three successful stints as CEO of various
companies. Mr. Peles was the co-Founder and co-CEO of DMG, where he
led the spinoff of an online marketing team into a separate
digital, technology focused advertising firm. Mr. Peles was the
driving force behind the move, which resulted in annual revenue of
USD $50,000,000 for DMG. Mr. Peles
combines deep understanding of the digital advertising and Ad-Tech
sector, including hands-on experience, with broad managerial, sales
and business development background. Prior to his career in digital
advertising, Mr. Peles served as Major in an elite unit of the
combat engineering troops of the Israel Defence Forces. Mr. Peles
currently serves as an active consultant to various organizations
in the fields of digital advertising and technology as well as
innovation and business development.
Sophie Galper-Komet,
Proposed Director
Sophie Galper-Komet is a seasoned
and highly motivated executive, financial expert and strategy
consultant, with broad experience in the corporate, public, and
start-up arenas. Sophie possesses over 20 years of experience
working in various capacities in the capital markets and private
equity sectors, and has expertise in developing diverse funding
solutions for corporations, including initial public offerings,
bond offerings, mergers and acquisitions and private equity
solutions. Ms. Galper-Komet has been intimately involved with
several mature and public companies as well as high-tech start-up
ventures. Since the beginning of 2019, Ms. Galper-Komet has served
as Chief Operating Officer of a private real estate investment
company. Prior to this role, she served as the principal and owner
of Business Scope International, a private consultancy firm focused
on corporate strategy, funding solutions, business development,
investment relations, and corporate governance services for an
array of corporate clients. In addition, Ms. Galper-Komet's
experience and past activities range from financial research
through investor relations to business development and investment
banking in a variety of industries. She has served on the board of
directors of numerous public companies and financial institutions,
both on the TSX and Tel Aviv Stock exchanges, including serving
several stints as the chair of several board committees. Ms.
Galper-Komet is a current director and the Chief Financial Officer
of the Company. In addition to the foregoing, Ms. Galper-Komet has
served on the advisory boards of numerous tech companies.
Steven Glaser
Steven Glaser is a financial
service executive with a diverse background in corporate finance,
communications and governance for private and public companies. He
is currently the Chief Operating Officer, Chief Financial Officer
and Director at Pool Safe Inc., a company that designs, develops
and distributes globally a product known as the "PoolSafe". In
addition to his role at Pool Safe, Mr. Glaser also sits on the
board of multiple Canadian listed public companies. From 2008
through 2017, Mr. Glaser worked in the corporate finance and
investment banking arena, focusing on assisting late stage private
and early stage public companies with strategic planning and
capital raising. Prior to that, Mr. Glaser spent seven years as
Vice President Corporate Affairs of Azure Dynamics Corporation. He
was responsible for the company's corporate governance, its
domestic and international stock exchange listings, as well as the
build-out of the company's investor relations division. Mr. Glaser
holds a Bachelor of Administrative Studies degree as well as an
M.B.A. in finance.
Ahmed Kawasmi, Proposed
Vice President of Research and Development
Ahmed Kawasmi is a senior
software engineer with B.Sc degree in software engineering form the
Jerusalem College of Engineering.
Mr. Kawasmi has more than 13 years of experience in the hi-tech
sector, both as a full-stack developer and R&D manager. Mr.
Kawasmi began his career as full-stack develop at Alfabetic, where
he developed a machine-learning multilingual translation tool which
used to create cross-lingual ad network, allowing publishers to
monetize their content across the language barrier. Alfabetic was
later acquired by WhiteSmoke, a market leader in English correction
tools. Through his extensive work with many media and technology
companies, Mr. Kawasmi brings a wealth of experience to SuperBuzz
in the web development, ad networks, CRM, CMS development
sectors.
Alexander Naydenko, Proposed Chief Technology
Officer
Alexander Naydenko is a Software Expert and System Architect
with almost 20 years of experience in a wide variety of IT
projects, from tiny smart bulbs to super-computing and
continent-wide electric grid management infrastructure deployments.
Mr. Naydenko began his career in 2001 as a Linux System Engineer.
In 2006, Mr. Naydenko joined Corpus Technologies, and assisted in
the development of one of the first ML-assisted translation
frameworks in the world. The project was sold to PROMT and became
the foundation of one of the first translation platforms in the
world based on machine learning. In 2011 Mr. Naydenko founded a
software development company, UniCenter LLC, which developed
software applications used by millions of people across the globe –
including applications used in the smart mobility and carsharing,
computer vision security technology, electronic medical record
management systems, e-learning, GSM carriers, online ad traffic
management, healthcare, e-commerce and in one of the largest media
archives in the world. Mr. Naydenko is an unprecedented source of
expertise in all aspects of modern software development, machine
learning and operation efficiency. Mr. Naydenko joined SuperBuzz in
2019 to improve performance and efficiency of SuperBuzz's various
applications.
Netta Lev Sadeh, Proposed
Chief Revenue Officer
Netta Lev Sadeh is a digital
media expert with 20 years of experience in business development,
sales, executive management, and online operations. Ms. Sadeh
has held many leading roles in startups and organizations.
Throughout all of her roles, ranging from Vice President of Sales,
to Vice President of Business Development and Chief Executive
Officer of a digital media company, Netta has been consistently
focused on enhancing the business for excellence. Ms. Sadeh
specializes in pitch coaching, business storytelling, building
sales teams, crafting GTM strategies, and generating sustainable
growth. Netta also volunteers as a mentor in several programs for
entrepreneurs. Netta has a B.A. in Business Administration from the
College of Management and a Master of Laws from Bar-Ilan University.
Grant Duthie, Proposed
Corporate Secretary
Grant Duthie is a Partner at
Garfinkle Biderman LLP, where he focuses on securities, corporate
finance and mergers and acquisitions. He acts for private and
publicly traded companies, underwriters and dealers in both private
and public offerings of debt and equity securities, mergers, and
acquisitions. Mr. Duthie holds a J.D. from the University of Western Ontario.
Sponsorship
Sponsorship of a qualifying transaction of a capital pool
company is required by the TSXV under Policy 2.2, unless exempt in
accordance with said policy. CBX is currently reviewing the
requirements for sponsorship and intends to apply for an exemption
from the sponsorship requirements pursuant to the policies of the
TSXV, however, there is no guarantee that CBX will ultimately
obtain an exemption. CBX intends to include any additional
information regarding sponsorship in a subsequent press
release.
Concurrent Offering
SuperBuzz has closed a brokered private placement (the
"Concurrent Offering") of (a) subscription receipts
("Subscription Receipts") of SuperBuzz at a price of
$0.40 per Subscription Receipt for
aggregate gross proceeds of $2,197,896 and (b) units of SuperBuzz
("Units") at a price of $2.05
per Unit for aggregate gross proceeds of $100,000. The Concurrent Offering was completed
pursuant to the terms of an agency agreement dated February 17, 2022 (the "Agency
Agreement") among SuperBuzz, Amuka Capital Corp., (the
"Agent") and CBX.
The Concurrent Offering was completed in connection with the
Transaction. Each Subscription Receipt will automatically convert
into one (1) underlying unit of SuperBuzz ("Underlying
Unit"). Each Underlying Unit is comprised of one (1) Split
SuperBuzz Share and one whole warrant (each, an "Underlying
Warrant"). Each Underlying Warrant will entitle the holder
thereof to purchase one (1) Split SuperBuzz Share at a price of
$0.60 per Split SuperBuzz Share for a
period of 24 months from the date on which certain standard escrow
release conditions are satisfied. Each Unit is comprised of one
SuperBuzz Share and one (1) whole warrant ("Warrant"). Each
Warrant entitles the holder to acquire one (1) SuperBuzz Share at a
price of $3.08 per SuperBuzz Share
for a period of 24 months from the date of issuance.
As compensation, the Agent was paid a cash commission of
$39,957.92. In addition, cash
commissions were paid to certain Israeli finders: (a) Roee Eizanman
was paid a cash commission of $24,000, (b) Smadar Avisror was paid a cash
commission of $1,600. Upon closing of
the Transaction, CBX will issue to the Agent 92,395 compensation
options ("Compensation Options"). Each Compensation Option
entitles the holder to acquire one (1) unit of the Resulting Issuer
at an exercise price of $0.40 for a
period of 24 months following the satisfaction of certain escrow
release conditions. In addition, CBX will issue securities to
certain Israeli finders: (a) Roee Eizanman will be issued 60,000
restricted stock units of the Resulting Issuer ("Resulting
Issuer RSUs"), (b) Nahum Segal
will be issued 116,563 Resulting Issuer RSUs and 116,563 common
shares of the Resulting Issuer ("Resulting Issuer Shares"),
(c) Ariel Katz will be issued 20,975 Resulting Issuer Shares and
20,975 common share purchase warrants of the Resulting Issuer, and
(d) Smadar Avisror will be issued 4,000 Resulting Issuer RSUs.
The aggregate gross proceeds of the Subscription Receipts will
be subject to escrow pending the closing of the Transaction or the
termination of the Definitive Agreement.
Jared Adelstein, a director of
CBX, is also the beneficial holder of 231,000 SuperBuzz Shares
and is a dealing representative of the Agent, and, in such
capacity, anticipates becoming the beneficial holder of 70% of the
Compensation Options issued to the Agent. As such, the Transaction
is subject to Policy 5.9 of the TSXV and Multilateral Instrument
61-101 - Protection of Minority Security Holders In Special
Transactions ("MI 61-101"). CBX intends to rely on the
exemptions contained in Sections 5.5(b) and 5.7(1)(a) of MI 61-101
in respect of the Formal Valuation and Minority Approval (as such
terms are defined under MI 61-101) requirements, respectively.
Annual and Special Meeting of CBX
The Company held its annual and special meeting of shareholders
(the "Meeting") on Monday, February
7, 2022. All matters submitted for approval as set out in
detail in CBX's management information circular (the
"Circular") dated January 6,
2022 were approved. In particular, the following matters
received shareholder approval:
- The election of the Company's directors and post-Transaction
directors;
- The appointment of the auditors of CBX and the auditors of the
Company upon the completion of the Transaction; and
- The special resolution approving the amendment of the articles
of CBX to change the name of the Company to "SuperBuzz Inc."
upon completion of the Transaction.
In addition to the above, the majority of disinterested
shareholders of the Company who voted at the Meeting voted in favor
of the following matters:
- Removal of the potential consequences associated with the
Company failing to complete a qualifying transaction within 24
months after its listing date in accordance with the changes to the
TSX Venture Exchange Policy 2.4 (the "CPC Policy");
- Approving amendments to the Company's escrow agreements in
accordance with the recent changes to the CPC Policy;
- Approval to obtain shareholder approval to pay any finders' fee
or commission to a Non-Arm's length Party to the Company upon
completion of the Transaction;
- Approving amendments to the Company' stock option plan in
accordance with the recent changes to the CPC Policy; and
- Approval of a new omnibus equity incentive plan of the Company
conditional on and effective upon completion of the
Transaction.
Please refer to the Company's Circular for further details with
respect to the amendments in accordance with the CPC Policy.
Further Information
All information contained in this news release with respect to
CBX and SuperBuzz was supplied by the parties respectively, for
inclusion herein, and each party and its directors and officers
have relied on the other party for any information concerning the
other party.
Completion of the Transaction is subject to a number of
conditions, including but not limited to, TSXV acceptance and, if
applicable, pursuant to the requirements of the TSXV, majority of
the minority shareholder approval. Where applicable, the
Transaction cannot close until the required shareholder approval is
obtained. There can be no assurance that the Transaction will be
completed as proposed or at all.
Investors are cautioned that, except as disclosed in the
management information circular or filing statement to be prepared
in connection with the Transaction, any information released or
received with respect to the transaction may not be accurate or
complete and should not be relied upon. Trading in the securities
of a capital pool company should be considered highly
speculative.
The TSX Venture Exchange Inc. has in no way passed upon the
merits of the proposed transaction and has neither approved nor
disapproved the contents of this press release.
NEITHER THE TSX VENTURE EXCHANGE NOR ITS REGULATION SERVICES
PROVIDER (AS THAT TERM IS DEFINED IN THE POLICIES OF THE TSX
VENTURE EXCHANGE) ACCEPTS RESPONSIBILITY FOR THE ADEQUACY OR
ACCURACY OF THIS RELEASE.
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING
INFORMATION:
This news release contains "forward-looking statements"
within the meaning of applicable securities laws. All statements
contained herein that are not clearly historical in nature may
constitute forward-looking statements.
Generally, such forward-looking information or
forward-looking statements can be identified by the use of
forward-looking terminology such as "plans", "expects" or "does not
expect", "is expected", "budget", "scheduled", "estimates",
"forecasts", "intends", "anticipates" or "does not anticipate", or
"believes", or variations of such words and phrases or may contain
statements that certain actions, events or results "may", "could",
"would", "might" or "will be taken", "will continue", "will occur"
or "will be achieved". The forward-looking information and forward-
looking statements contained herein include, but are not limited
to, statements regarding: the terms and conditions of the
Transaction; the terms and conditions of the Definitive Agreement;
the listing of the Company as a Technology Issuer; the ability of
the parties to obtain the requisite board and shareholder approval
in respect of the Transaction; the change of CBX's name to
"SuperBuzz Inc."; the ability of SuperBuzz to rely on the
exemptions contained in MI 61-101; the ability of parties to
reconstitute the board of directors of the Resulting Issuer;
SuperBuzz's intention to apply for an exemption with respect to the
sponsorship requirements; the ability of the parties to submit a
non-offering prospectus; and the business and operations of the
Resulting Issuer after the proposed Transaction.
Forward-looking information in this news release are based on
certain assumptions and expected future events, namely: the ability
of the Company and SuperBuzz to continue as going concerns; the
Company's and SuperBuzz's respective abilities to obtain
shareholder, regulatory and board of director approval to enter
into the Definitive Agreement; no changes to the policies of the
TSXV; continued political and military stability in Israel; and the completion of satisfactory due
diligence.
These statements involve known and unknown risks,
uncertainties and other factors, which may cause actual results,
performance or achievements to differ materially from those
expressed or implied by such statements, including but not limited
to: the potential inability of the Company to continue as a going
concern; the risks associated with the technology industry in
general; increased competition; the potential future unviability of
SuperBuzz's technology; incorrect assessment of the value and
potential benefits of the Transaction; the inability of
SuperBuzz to fulfill the terms and conditions of the Concurrent
Offering; the inability of the Company to list as a Technology
Issuer; the inability of the parties to obtain the requisite board
and shareholder approval and/or regulatory approval
in respect of the Transaction; the inability of the Company to
change its name to "SuperBuzz Inc."; the ability of SuperBuzz to
rely on the exemptions contained in MI 61-101; the viability of
SuperBuzz's technology; the ability of SuperBuzz to provide the
audited and interim financial statements; the inability of the
parties to reconstitute the board of directors of the Resulting
Issuer; SuperBuzz's inability to obtain an exemption with respect
to the sponsorship requirements; the inability of the parties to
complete and submit a non-offering prospectus within the required
timeline; and the risks with respect to the political and
military instability in Israel.
Readers are cautioned that the foregoing list is not
exhaustive. Readers are further cautioned not to place undue
reliance on forward-looking statements, as there can be no
assurance that the plans, intentions or expectations upon which
they are placed will occur. Such information, although considered
reasonable by management at the time of preparation, may prove to
be incorrect and actual results may differ materially from those
anticipated.
Forward-looking statements contained in this news release are
expressly qualified by this cautionary statement and reflect the
Company's expectations as of the date hereof and are subject to
change thereafter. The Company undertakes no obligation to update
or revise any forward-looking statements, whether as a result of
new information, estimates or opinions, future events or results or
otherwise or to explain any material difference between subsequent
actual events and such forward-looking information, except as
required by applicable law.
SOURCE Cross Border Capital I Inc.